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Software · head to head

UpPromote vs Awin

UpPromote logo

UpPromote

Software

Top-rated Shopify affiliate marketing app

From
Free
Rated
-
Full reviewWebsite
Awin logo

Awin

Software

Global affiliate network with 1M+ publishers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: UpPromote shopify-exclusive platform with no support for WooCommerce, BigCommerce, or other e-commerce platforms; Awin pricing not published, available by quote only
  • They diverge on capability: UpPromote covers Affiliate recruitment, Awin covers Global publisher network.

Where they differ

Only the attributes on which UpPromote and Awin actually diverge.

Attributes where UpPromote and Awin differ
AttributeUpPromoteAwin
Pricing modelUnknownquote
PlatformsWeb, ShopifyWeb, Mobile
Founded20192000

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in UpPromote

  • Affiliate recruitment
  • Multi-level marketing
  • Custom commission structures
  • Auto-tier commission
  • PayPal mass payment
  • PayPal
  • Klaviyo
  • Shopify Flow

Only in Awin

  • Global publisher network
  • Cross-device tracking
  • Payment processing
  • Compliance tools
  • Publisher recruitment
  • Magento
  • WooCommerce
  • BigCommerce

Both cover

  • Shopify
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

UpPromote

  • affiliate marketing managementnot Awin
  • Workflow automationnot Awin
  • Reportingnot Awin

Awin

  • Affiliate network for content creators and publishersnot UpPromote

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

UpPromote

  • Shopify-exclusive platform with no support for WooCommerce, BigCommerce, or other e-commerce platforms
  • Free plan limited to 200 affiliate orders per month
  • Dual pricing model combines fixed monthly fees with percentage-based performance fees on approved sales
  • Free plan lacks in-app messaging system for direct communication with affiliates

Awin

  • Pricing not published, available by quote only
  • Commission structure and payment thresholds not disclosed

Pricing, plan by plan

UpPromote

Free
  • FreeFree
    • Basic affiliate management
    • Limited to 200 affiliate orders/month
    • No in-app messaging
  • Growth$24.99/month
    • Unlimited programs
    • Auto-generated coupons
    • Email automation

Awin

Free

No published plan breakdown. See the Awin review.

Which should you pick?

Choose UpPromote if

  • You need affiliate recruitment.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want multi-level marketing.
UpPromote review

Choose Awin if

  • You need global publisher network.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want cross-device tracking.
Awin review

Questions people ask

Is UpPromote or Awin better?
Neither clearly leads. UpPromote starts at Free and Awin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, UpPromote or Awin?
UpPromote starts at Free and Awin at Free.
Does UpPromote or Awin run on more platforms?
UpPromote runs on Web, Shopify. Awin runs on Web, Mobile.
Can I use UpPromote for free?
Both have a free tier, so you can try either at no cost before committing.
What is UpPromote best used for?
UpPromote is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Awin is typically brought in for.
What can UpPromote do that Awin cannot?
UpPromote covers Affiliate recruitment, Multi-level marketing, Custom commission structures, Auto-tier commission. Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. Both handle Shopify, Web support.

Answered from the vendors’ own pages

UpPromote: What does UpPromote cost?

UpPromote offers a free plan, Growth plan at $24.99/month, Professional plan at $74.99/month, and Enterprise plan at $166.66/month. Paid plans also charge a performance fee on approved referral sales (approximately 2% on Growth, 1.5% on Professional, 1% on Enterprise).

Source
UpPromote: Is UpPromote only for Shopify?

Yes. UpPromote is exclusively built for Shopify and does not support WooCommerce, BigCommerce, or other e-commerce platforms, making it limited to Shopify merchants.

Source
UpPromote: What does the free plan include?

The free plan includes basic affiliate program management, limited to 200 affiliate orders per month, and lacks advanced features like in-app affiliate messaging, approval/denial of individual referral orders, and multi-level commissions.

Source
UpPromote: What integrations does UpPromote have?

UpPromote integrates with email marketing platforms, page builders, subscription apps, payment processors (PayPal, Store Credit), and offers API/Webhook access for custom integrations.

Source
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Related pages

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