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Marketing · head to head

Umami vs Windscribe

Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite
W

Windscribe

Cybersecurity

VPN and firewall service with a generous free data tier and a customizable Build-A-Plan option

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.; Windscribe free tier's 10GB cap still requires email confirmation and social sharing to unlock, unlike some no-strings-attached competitors.
  • They diverge on capability: Umami covers Cookie-free tracking, Windscribe covers Firewall / default block.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Umami and Windscribe actually diverge.

Attributes where Umami and Windscribe differ
AttributeUmamiWindscribe
Pricing modelPer month by event countfreemium
PlatformsWeb, Linuxwindows, mac, linux, ios, android, web
CategoryMarketingCybersecurity

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

Only in Windscribe

  • Firewall / default block
  • Unlimited simultaneous devices
  • Build-A-Plan
  • R.O.B.E.R.T. content blocker
  • Static IP and port forwarding add-ons

What people use each for

The jobs each tool is most often brought in to do.

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Windscribe
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Windscribe
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Windscribe
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot Windscribe

Windscribe

  • Running a free VPN across unlimited personal devicesnot Umami
  • Buying access to just a few specific server locations cheaplynot Umami
  • Blocking ads and trackers at the DNS level while browsingnot Umami
  • Preventing IP leaks with a default-block firewall rulenot Umami

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Windscribe

  • Free tier's 10GB cap still requires email confirmation and social sharing to unlock, unlike some no-strings-attached competitors.
  • Build-A-Plan's low cost only covers selected locations, so broad global coverage still requires the full Pro plan.
  • Server speeds and streaming reliability are inconsistent compared to larger premium VPN providers.
  • Customer support is primarily ticket/community-based rather than live chat for lower tiers.

Pricing, plan by plan

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Windscribe

Free
  • FreeFree
    • 10GB of data per month with confirmed email
    • 10 server countries
    • Unlimited devices
  • Build-A-Plan$3/month
    • Pay per selected server location ($1/location)
    • $3 minimum purchase
    • Unlimited data on selected locations
  • Pro$9/month
    • Unlimited data
    • 69+ countries
    • $69/year on annual billing

Which should you pick?

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Choose Windscribe if

  • You need firewall / default block.
  • You want to start without paying.
  • You work on windows, mac, linux, ios, android, web.
  • You also want unlimited simultaneous devices.
Windscribe review

Questions people ask

Is Umami or Windscribe better?
Neither clearly leads. Umami starts at Free and Windscribe at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Umami or Windscribe?
Umami starts at Free and Windscribe at Free.
Does Umami or Windscribe run on more platforms?
Umami runs on Web, Linux. Windscribe runs on windows, mac, linux, ios, android, web.
Can I use Umami for free?
Both have a free tier, so you can try either at no cost before committing.
What is Umami best used for?
Umami is most often used for a developer who wants traffic numbers on a personal or client site without adding a consent banner, an organisation whose legal or procurement team has ruled out sending visitor data to a us advertising company, a high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirely, a team that wants analytics data in a database they already control so they can query and join it themselves. Of those, a developer who wants traffic numbers on a personal or client site without adding a consent banner and an organisation whose legal or procurement team has ruled out sending visitor data to a us advertising company are not what Windscribe is typically brought in for.
What can Umami do that Windscribe cannot?
Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events. Windscribe covers Firewall / default block, Unlimited simultaneous devices, Build-A-Plan, R.O.B.E.R.T. content blocker.

Answered from the vendors’ own pages

Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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