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Cybersecurity · head to head

ExpressVPN vs Umami

ExpressVPN logo

ExpressVPN

Cybersecurity

Consumer VPN registered in the British Virgin Islands, owned by Kape Technologies since 2021, with repeated third-party audits.

From
$6.67/month
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Umami has a free tier, so it costs nothing to try first.
  • Each has a real cost: ExpressVPN ownership passed in 2021 to Kape Technologies, formerly Crossrider, whose earlier browser extension platform was widely used to distribute adware, and Kape also owns VPN review publications, so nominally independent rankings a buyer consults may originate inside the same corporate group.; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: ExpressVPN covers TrustedServer, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which ExpressVPN and Umami actually diverge.

Attributes where ExpressVPN and Umami differ
AttributeExpressVPNUmami
Starting price$6.67/monthFree
Pricing modelsubscriptionPer month by event count
Free tierNoYes
PlatformsWeb, Desktop, Mobile, ApiWeb, Linux
CategoryCybersecurityMarketing
Founded2009Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ExpressVPN

  • TrustedServer
  • Lightway protocol
  • Repeated external audits
  • Network Lock
  • Split tunnelling
  • Aircove router
  • Threat Manager
  • Private DNS

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

ExpressVPN

  • A buyer who wants the largest available body of published third-party audit evidence behind a no-logging claimnot Umami
  • Households wanting whole-network coverage through a router without configuring firmware by handnot Umami
  • Frequent travellers who need connections that survive switching between mobile data and hotel Wi-Fi without droppingnot Umami
  • Non-technical users who want the kill switch and DNS handled correctly by default rather than configurednot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot ExpressVPN
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot ExpressVPN
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot ExpressVPN
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot ExpressVPN

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ExpressVPN

  • Ownership passed in 2021 to Kape Technologies, formerly Crossrider, whose earlier browser extension platform was widely used to distribute adware, and Kape also owns VPN review publications, so nominally independent rankings a buyer consults may originate inside the same corporate group.
  • In 2021 the company's then chief information officer was named in a United States Department of Justice deferred prosecution agreement over work for a foreign government's offensive cyber programme and remained in post, which is a governance fact that sits uncomfortably alongside a product sold entirely on trust.
  • Audits are point-in-time engagements against an agreed scope, so they establish that specified servers and code matched the stated policy when examined, not that the infrastructure behaves the same way today or under different ownership.
  • Several country locations are virtual, meaning the hardware physically sits elsewhere, and after India's 2022 directive requiring VPN providers to retain subscriber data ExpressVPN withdrew its Indian servers, so an Indian connection is routed through hardware in another country, which matters if you need genuine in-country routing.
  • There is no port forwarding and no dedicated IP option, so seeding torrents, hosting a service behind the tunnel and any inbound connection do not work, and users who need those capabilities have to use a different provider.

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

ExpressVPN

$6.67/month
  • 1 Month$12.95/month
    • 8 devices
    • 94 countries
    • Unlimited bandwidth
  • 12 Months$6.67/month
    • All features
    • 3 months free
    • Best value
  • 6 Months$9.99/month
    • All features
    • 30-day guarantee

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose ExpressVPN if

  • You need trustedserver.
  • You work on Web, Desktop, Mobile, Api.
  • You also want lightway protocol.
ExpressVPN review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is ExpressVPN or Umami better?
Neither clearly leads. ExpressVPN starts at $6.67/month and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ExpressVPN or Umami?
Umami has a free tier; the other does not. Paid plans start at $6.67/month for ExpressVPN and Free for Umami.
Does ExpressVPN or Umami run on more platforms?
ExpressVPN runs on Web, Desktop, Mobile, Api. Umami runs on Web, Linux.
Can I use Umami for free?
Yes. Umami has a free tier, so you can try it without paying. ExpressVPN starts at $6.67/month.
What is ExpressVPN best used for?
ExpressVPN is most often used for a buyer who wants the largest available body of published third-party audit evidence behind a no-logging claim, households wanting whole-network coverage through a router without configuring firmware by hand, frequent travellers who need connections that survive switching between mobile data and hotel wi-fi without dropping, non-technical users who want the kill switch and dns handled correctly by default rather than configured. Of those, a buyer who wants the largest available body of published third-party audit evidence behind a no-logging claim and households wanting whole-network coverage through a router without configuring firmware by hand are not what Umami is typically brought in for.
What can ExpressVPN do that Umami cannot?
ExpressVPN covers TrustedServer, Lightway protocol, Repeated external audits, Network Lock. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

ExpressVPN: Who owns ExpressVPN?

Kape Technologies, which acquired it in 2021. Kape was previously named Crossrider and also owns CyberGhost, Private Internet Access and Zenmate, along with the review sites vpnMentor and Wizcase.

Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

ExpressVPN: Is the British Virgin Islands jurisdiction actually useful?

It has no mandatory data retention law and is outside the Five, Nine and Fourteen Eyes arrangements, which is the reason it was chosen. It also means limited practical legal recourse for a subscriber, so the jurisdiction protects the company's ability to hold no data rather than protecting you against the company.

Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

ExpressVPN: Has the no-logs claim been audited?

Yes, repeatedly. PwC and KPMG have examined the no-logging claims and the TrustedServer architecture, and Cure53 has reviewed the applications, extension and protocol. The reports are published.

Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

ExpressVPN: Can I torrent with it?

Yes, peer-to-peer traffic is permitted on the network, but there is no port forwarding, so you can download but you cannot accept inbound connections and seeding performance suffers as a result.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

ExpressVPN: Does it work in China or similar networks?

Sometimes, using obfuscated connection modes, but no provider can guarantee this and availability changes without warning. Treat it as best effort and have a fallback.

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