Softwr

Research · head to head

SurveySparrow vs Suzy

SurveySparrow logo

SurveySparrow

Research

Survey and feedback platform for employee engagement

From
Free
Rated
-
Full reviewWebsite
Suzy logo

Suzy

Research

Enterprise consumer insights on an owned US panel, resold elsewhere through Cint

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only SurveySparrow has a free tier, so it costs nothing to try first.
  • Each has a real cost: SurveySparrow the free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey; Suzy the proprietary Crowdtap panel is US only at around a million consumers with roughly 50,000 verified active monthly, and everything international is resold Cint supply, so the speed and verification argument that justifies the price applies to one market.
  • They diverge on capability: SurveySparrow covers Survey creation, Suzy covers Suzy Insights.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which SurveySparrow and Suzy actually diverge.

Attributes where SurveySparrow and Suzy differ
AttributeSurveySparrowSuzy
Starting priceFreeOn request
Pricing modelusage-basedquote
Free tierYesNo
PlatformsWebWeb, iOS, Android
Founded2011Unknown

Identical on both: user rating (Not yet rated), category (Research).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SurveySparrow

  • Survey creation
  • Engagement surveys
  • Pulse surveys
  • Analytics dashboard
  • Mobile app
  • Custom templates
  • Action planning
  • Reporting

Only in Suzy

  • Suzy Insights
  • Suzy Live
  • Suzy Audiences
  • Suzy Speaks
  • Video open ends
  • Advanced methods
  • Data Explorer
  • AI Decision Engine

What people use each for

The jobs each tool is most often brought in to do.

SurveySparrow

  • Running conversational surveys and NPS programmesnot Suzy
  • Collecting employee and customer feedback on a schedulenot Suzy
  • Embedding surveys in websites, email and chat channelsnot Suzy

Suzy

  • A US consumer packaged goods brand that needs concept testing back the same day because a packaging decision is due at the end of the week.not SurveySparrow
  • An insights department running an always-on brand tracker on a US audience without re-commissioning fieldwork every wave.not SurveySparrow
  • A team that wants quant screening followed immediately by moderated qual with the same respondents, rather than two vendors and two timelines.not SurveySparrow
  • A product team testing claims and price sensitivity with MaxDiff and conjoint on a panel they can go back to repeatedly.not SurveySparrow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SurveySparrow

  • The free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey
  • The Basic and Starter plans include a single user; extra users cost $49 per user per month
  • Responses are metered per month and additional responses or API calls require a custom quote from sales
  • Custom branding requires the Business plan
  • CSS customisation, auto translation, Key Driver Analysis and HIPAA compliance are Enterprise only
  • The advertised savings of up to 40 percent require annual billing rather than quarterly

Suzy

  • The proprietary Crowdtap panel is US only at around a million consumers with roughly 50,000 verified active monthly, and everything international is resold Cint supply, so the speed and verification argument that justifies the price applies to one market.
  • Customers have asked Suzy to build proprietary panels with native speakers in Germany, France, Japan, India and Brazil, which confirms those do not exist today; multi-market brands need a second vendor and lose the single-source comparison.
  • Reviewers report the panel skews female and millennial and falls short on Gen Z, male and various ethnic segments, and that niche or B2B audiences are hard to reach, so quota fills can be slow or impossible.
  • Reviewers also raise data trust concerns about respondent sourcing and vetting, including one naming bot responses and acquiescence bias, which is the standing risk of any single owned opt-in panel with repeat respondents.
  • Pricing is a sales-led annual commitment reported to run around $88,000 a year at the median with onboarding fees and per-seat charges on top, with no trial, no self-serve and no pay-per-response option, so there is no cheap way to validate fit.
  • Credits are pre-committed monthly against forecast activity with no published overage rate, so under-use is wasted spend and a busy quarter triggers an unbudgeted purchase.
  • Integrations are genuinely thin: there is no public integrations page and no public API documentation, and the only confirmed external data relationship is Cint, so expect to move data by export.

Pricing, plan by plan

SurveySparrow

Free
  • FreeFree
    • Basic surveys
    • Limited questions
    • Standard reports
  • Pro$undefined/month
    • Advanced surveys
    • Unlimited questions
    • Advanced analytics

Suzy

On request
  • Suzy$undefined/year
    • Annual subscription with pre-committed monthly research credits
    • Credit volume set against forecast study activity
    • Onboarding fees and per-seat charges quoted separately

Which should you pick?

Choose SurveySparrow if

  • You need survey creation.
  • You want to start without paying.
  • You also want engagement surveys.
SurveySparrow review

Choose Suzy if

  • You need suzy insights.
  • You work on Web, iOS, Android.
  • You also want suzy live.
Suzy review

Questions people ask

Is SurveySparrow or Suzy better?
Neither clearly leads. SurveySparrow starts at Free and Suzy at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SurveySparrow or Suzy?
SurveySparrow has a free tier; the other does not. Paid plans start at Free for SurveySparrow and On request for Suzy.
Does SurveySparrow or Suzy run on more platforms?
SurveySparrow runs on Web. Suzy runs on Web, iOS, Android.
Can I use SurveySparrow for free?
Yes. SurveySparrow has a free tier, so you can try it without paying. Suzy starts at On request.
What is SurveySparrow best used for?
SurveySparrow is most often used for running conversational surveys and nps programmes, collecting employee and customer feedback on a schedule, embedding surveys in websites, email and chat channels. Of those, running conversational surveys and nps programmes and collecting employee and customer feedback on a schedule are not what Suzy is typically brought in for.
What can SurveySparrow do that Suzy cannot?
SurveySparrow covers Survey creation, Engagement surveys, Pulse surveys, Analytics dashboard. Suzy covers Suzy Insights, Suzy Live, Suzy Audiences, Suzy Speaks.

Answered from the vendors’ own pages

SurveySparrow: Does SurveySparrow offer a free plan?

Yes, SurveySparrow offers a forever free plan with 3 active surveys, 10 questions per survey, and 75 responses per quarter. No credit card is required to sign up.

Source
Suzy: Is the panel global?

No. Crowdtap, the owned panel, is US only. International studies run on Cint supply, which you could contract for directly.

SurveySparrow: How much do SurveySparrow's paid plans cost?

SurveySparrow does not publish specific pricing amounts on its website. Basic, Starter, and Business plans are available with varying response limits and user counts. Enterprise requires contacting the company for a custom quote.

Source
Suzy: What does it cost?

Nothing is published. Third-party analysis puts the median contract around $88,000 a year with a range roughly $34,000 to $187,500, plus onboarding and per-seat fees.

SurveySparrow: Can I add more users to my SurveySparrow plan?

Yes, additional users can be added at $49 per month per user beyond what is included in each plan tier.

Source
Suzy: Is there an API?

Nothing public. Suzy publishes no API documentation and no named connectors beyond Cint. Verify any integration requirement in the sales call before committing.

Suzy: What changed in April 2026?

Suzy repositioned as an AI Decision Engine with Intelligence and Impact modules, while headcount fell from about 230 to 186. Ask how the roadmap is now split between that and the classic survey and qual products.

Share

Related pages

More on SurveySparrow

More on Suzy

Keep looking

Other head to heads