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Software · head to head

SharpSpring vs Affinity

SharpSpring logo

SharpSpring

Software

Marketing automation for agencies

From
$50/month
Rated
-
Full reviewWebsite
Affinity logo

Affinity

Software

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: SharpSpring still operates under the SharpSpring brand name (footer copyright SharpSpring 2026) as a Constant Contact product, serving over 2000 agencies and 10000 businesses per the vendor site; Affinity built specifically for private capital firms, so it is not a general purpose CRM
  • They diverge on capability: SharpSpring covers Email marketing, Affinity covers Deal tracking.

Where they differ

Only the attributes on which SharpSpring and Affinity actually diverge.

Attributes where SharpSpring and Affinity differ
AttributeSharpSpringAffinity
Starting price$50/month$49/month
Founded20142013

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SharpSpring

  • Email marketing
  • Landing pages
  • Marketing automation
  • CRM
  • Reporting
  • White labeling
  • Zapier
  • Slack

Only in Affinity

  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn
  • Crunchbase

Both cover

  • Contact management
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

SharpSpring

  • Marketing automationnot Affinity
  • Lead generationnot Affinity
  • Client managementnot Affinity

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot SharpSpring
  • Automatic capture of email and meeting activity into relationship recordsnot SharpSpring
  • Finding warm introductions through existing relationship networksnot SharpSpring
  • Investor relations and fundraising trackingnot SharpSpring
  • Portfolio company support and reportingnot SharpSpring

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SharpSpring

  • Still operates under the SharpSpring brand name (footer copyright SharpSpring 2026) as a Constant Contact product, serving over 2000 agencies and 10000 businesses per the vendor site

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Pricing, plan by plan

SharpSpring

$50/month
  • Professional$50/month
    • Contact management
    • Email marketing
    • Landing pages
  • Agency$100/month
    • Everything in Professional
    • Client management
    • White labeling
  • Enterprise$undefined/month
    • Everything in Agency
    • Custom integration
    • Dedicated support

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Which should you pick?

Choose SharpSpring if

  • You need email marketing.
  • You also want landing pages.
SharpSpring review

Choose Affinity if

  • You need deal tracking.
  • You also want intelligence engine.
Affinity review

Questions people ask

Is SharpSpring or Affinity better?
Neither clearly leads. SharpSpring starts at $50/month and Affinity at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SharpSpring or Affinity?
SharpSpring starts at $50/month and Affinity at $49/month.
Does SharpSpring or Affinity run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is SharpSpring best used for?
SharpSpring is most often used for marketing automation, lead generation, client management. Of those, marketing automation and lead generation are not what Affinity is typically brought in for.
What can SharpSpring do that Affinity cannot?
SharpSpring covers Email marketing, Landing pages, Marketing automation, CRM. Affinity covers Deal tracking, Intelligence engine, Relationship mapping, Integration aggregation. Both handle Contact management, GDPR, Cloud deployment, Web support.
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Related pages

More on SharpSpring

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