Email Marketing · head to head
SendGrid vs EmailOctopus
S
SendGrid
Email Marketing
Email at scale, proven deliverability, and so much more
- From
- Free
- Rated
- -
The short version
- Each has a real cost: SendGrid free plan caps at 100 emails per day and expires after 60 days, per twilio.com/en-us/products/email-api/pricing (Aug 2026), after which sending requires a paid plan; EmailOctopus paid plans scale from about $4 to $19 per month by subscriber count, and the free plan caps at 2,500 subscribers and 10,000 emails per month
Where they differ
Only the attributes on which SendGrid and EmailOctopus actually diverge.
| Attribute | SendGrid | EmailOctopus |
|---|
Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
SendGrid
- Free plan caps at 100 emails per day and expires after 60 days, per twilio.com/en-us/products/email-api/pricing (Aug 2026), after which sending requires a paid plan
- Dedicated IP addresses are only included from the Pro plan at $89.95 per month; Essentials at $19.95 per month lacks a dedicated IP, per Twilio's own pricing page
EmailOctopus
- Paid plans scale from about $4 to $19 per month by subscriber count, and the free plan caps at 2,500 subscribers and 10,000 emails per month
Pricing, plan by plan
SendGrid
FreeNo published plan breakdown. See the SendGrid review.
EmailOctopus
FreeNo published plan breakdown. See the EmailOctopus review.
Which should you pick?
Questions people ask
- Is SendGrid or EmailOctopus better?
- Neither clearly leads. SendGrid starts at Free and EmailOctopus at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, SendGrid or EmailOctopus?
- SendGrid starts at Free and EmailOctopus at Free.
- Does SendGrid or EmailOctopus run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use SendGrid for free?
- Both have a free tier, so you can try either at no cost before committing.