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Testing · head to head

Selenium vs Whatagraph

Selenium logo

Selenium

Testing

Browser automation framework and the W3C WebDriver standard

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Selenium flaky tests are the standing complaint: explicit waits and synchronisation are the tester’s job, where newer tools handle it automatically; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Selenium covers W3C WebDriver, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Selenium and Whatagraph actually diverge.

Attributes where Selenium and Whatagraph differ
AttributeSeleniumWhatagraph
Pricing modelOpen source, no licence feesubscription
PlatformsLinux, macOS, Windows, WebWeb, Mobile, Api
CategoryTestingMarketing
FoundedUnknown2016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Selenium

  • W3C WebDriver
  • Many language bindings
  • Selenium Grid
  • Broad browser support

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Selenium

  • Cross-browser testing where Safari and legacy browsers must be coverednot Whatagraph
  • Teams whose test suites are written in Java or C# rather than JavaScriptnot Whatagraph
  • Distributing a large suite across a grid of machinesnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Selenium
  • Blending data from multiple ad platforms into one dashboardnot Selenium
  • White-labelled reporting under an agency's own brandingnot Selenium

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Selenium

  • Flaky tests are the standing complaint: explicit waits and synchronisation are the tester’s job, where newer tools handle it automatically
  • Setup involves drivers, versions and grid infrastructure that Playwright and Cypress bundle away
  • Slower to run than tools that talk to browsers over a debugging protocol rather than WebDriver

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Selenium

Free
  • SeleniumFree
    • Full functionality
    • Unlimited tests
    • Community support

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Selenium if

  • You need w3c webdriver.
  • You want to start without paying.
  • You work on Linux, macOS, Windows, Web.
  • You also want many language bindings.
Selenium review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Selenium or Whatagraph better?
Neither clearly leads. Selenium starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Selenium or Whatagraph?
Selenium starts at Free and Whatagraph at Free.
Does Selenium or Whatagraph run on more platforms?
Selenium runs on Linux, macOS, Windows, Web. Whatagraph runs on Web, Mobile, Api.
Can I use Selenium for free?
Both have a free tier, so you can try either at no cost before committing.
What is Selenium best used for?
Selenium is most often used for cross-browser testing where safari and legacy browsers must be covered, teams whose test suites are written in java or c# rather than javascript, distributing a large suite across a grid of machines. Of those, cross-browser testing where safari and legacy browsers must be covered and teams whose test suites are written in java or c# rather than javascript are not what Whatagraph is typically brought in for.
What can Selenium do that Whatagraph cannot?
Selenium covers W3C WebDriver, Many language bindings, Selenium Grid, Broad browser support. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Selenium: Is Selenium free?

Yes, open source with no licence fee. Paid costs come from grid infrastructure or services like BrowserStack.

Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Selenium: Selenium or Playwright?

Playwright handles waiting automatically and is faster to set up, which removes most flakiness complaints. Selenium wins on language breadth, browser coverage including Safari, and existing suites you already have.

Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Selenium: Is Selenium still relevant?

Yes. Its WebDriver protocol is a W3C standard implemented by every major browser, and very large existing suites are not rewritten cheaply.

Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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