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Testing · head to head

Puppeteer vs Whatagraph

Puppeteer logo

Puppeteer

Testing

Node.js library for controlling Chrome and Firefox

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Puppeteer chrome and Firefox only, with no Safari or WebKit story; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Puppeteer covers DevTools Protocol, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Puppeteer and Whatagraph actually diverge.

Attributes where Puppeteer and Whatagraph differ
AttributePuppeteerWhatagraph
Pricing modelOpen source, no licence feesubscription
PlatformsLinux, macOS, WindowsWeb, Mobile, Api
CategoryTestingMarketing
FoundedUnknown2016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Puppeteer

  • DevTools Protocol
  • Headless by default
  • PDF and screenshots
  • Network interception

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Puppeteer

  • Generating PDFs or screenshots of rendered pages on a servernot Whatagraph
  • Scraping sites that require JavaScript executionnot Whatagraph
  • Automating browser tasks where a full test framework is unnecessarynot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Puppeteer
  • Blending data from multiple ad platforms into one dashboardnot Puppeteer
  • White-labelled reporting under an agency's own brandingnot Puppeteer

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Puppeteer

  • Chrome and Firefox only, with no Safari or WebKit story
  • Not a test framework: assertions, retries and reporting need Jest or similar bolted on
  • Bundles a Chromium download, which makes installs large and awkward in constrained CI images

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Puppeteer

Free
  • PuppeteerFree
    • Full functionality
    • Unlimited tests
    • Community support

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Puppeteer if

  • You need devtools protocol.
  • You want to start without paying.
  • You work on Linux, macOS, Windows.
  • You also want headless by default.
Puppeteer review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Puppeteer or Whatagraph better?
Neither clearly leads. Puppeteer starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Puppeteer or Whatagraph?
Puppeteer starts at Free and Whatagraph at Free.
Does Puppeteer or Whatagraph run on more platforms?
Puppeteer runs on Linux, macOS, Windows. Whatagraph runs on Web, Mobile, Api.
Can I use Puppeteer for free?
Both have a free tier, so you can try either at no cost before committing.
What is Puppeteer best used for?
Puppeteer is most often used for generating pdfs or screenshots of rendered pages on a server, scraping sites that require javascript execution, automating browser tasks where a full test framework is unnecessary. Of those, generating pdfs or screenshots of rendered pages on a server and scraping sites that require javascript execution are not what Whatagraph is typically brought in for.
What can Puppeteer do that Whatagraph cannot?
Puppeteer covers DevTools Protocol, Headless by default, PDF and screenshots, Network interception. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Puppeteer: Is Puppeteer free?

Yes, open source from the Chrome team.

Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Puppeteer: Puppeteer or Playwright?

Playwright came from the same original team, adds WebKit and Firefox support, automatic waiting and a test runner. Puppeteer stays a focused Chrome automation library, which is simpler if automation rather than testing is the goal.

Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Puppeteer: Can Puppeteer generate PDFs?

Yes, and it is one of the most common uses — rendering a page and printing it to PDF server-side.

Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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