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Healthcare · head to head

Included Health vs Rx30

Included Health logo

Included Health

Healthcare

Care navigation and virtual care in one contract for self funded employers and health plans

From
On request
Rated
-
Full reviewWebsite
Rx30 logo

Rx30

Healthcare

Long-established pharmacy management system for independents and small chains

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Included Health owning both the navigation recommendations and the virtual care delivery creates a structural incentive to steer members to the vendor own clinicians, and an employer should require disclosure and measurement of how often that happens.; Rx30 shares ownership with PioneerRx, so the two are not the independent alternatives a shortlist implies, and roadmap priorities are set centrally
  • They diverge on capability: Included Health covers Care navigation, Rx30 covers Prescription processing.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Included Health and Rx30 actually diverge.

Attributes where Included Health and Rx30 differ
AttributeIncluded HealthRx30
PlatformsWeb, iOS, AndroidWindows, Web

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Healthcare).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Included Health

  • Care navigation
  • Provider quality steerage
  • Expert medical opinion
  • Virtual primary care
  • Virtual behavioural health
  • Virtual urgent care
  • Benefits integration
  • Employer reporting

Only in Rx30

  • Prescription processing
  • Claims adjudication
  • Inventory and purchasing
  • Point of sale
  • Delivery management
  • Clinical documentation

What people use each for

The jobs each tool is most often brought in to do.

Included Health

  • A large self funded employer whose members cannot tell which specialist to see and who currently absorbs the cost of poor referral decisionsnot Rx30
  • An employer that has bought several point solutions and needs one front door that routes members to the ones already paid fornot Rx30
  • A self funded plan wanting expert second opinions before high cost elective surgery, where a changed recommendation pays for the programmenot Rx30
  • An employer replacing separate navigation and telehealth vendors with one contract and one member experiencenot Rx30

Rx30

  • Independent pharmacies and small chains wanting a mature, widely-supported systemnot Included Health
  • Operations relying on a broad set of wholesaler and PBM interfacesnot Included Health
  • Pharmacies with significant front-end retail alongside dispensingnot Included Health
  • Multi-store independents needing consistency across locationsnot Included Health

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Included Health

  • Owning both the navigation recommendations and the virtual care delivery creates a structural incentive to steer members to the vendor own clinicians, and an employer should require disclosure and measurement of how often that happens.
  • Pricing is per employee per month across the whole eligible population, so a plan with low navigation engagement pays for everyone to serve the minority who call.
  • Savings claims rest on avoided costs and changed referral decisions, which are counterfactual by nature, so performance guarantees need very careful definition or they measure activity rather than money.
  • The company is a merger of three organisations with different origins, and members and benefits teams still encounter seams between navigation, virtual primary care and behavioural health that the single brand implies are absent.
  • It sells primarily to large self funded employers, so mid market employers and fully insured plans find both the pricing and the implementation effort disproportionate to their size.

Rx30

  • Shares ownership with PioneerRx, so the two are not the independent alternatives a shortlist implies, and roadmap priorities are set centrally
  • The interface shows its age against newer entrants, and this is the most common objection in demonstrations
  • Pricing is not published, and total cost including hardware and interfaces needs to be requested explicitly
  • Windows-centric, with a cloud story less developed than newer competitors
  • US-only, tied to US insurance and regulatory requirements

Pricing, plan by plan

Included Health

On request
  • Included Health$undefined/year
    • Per employee per month across the eligible population, quoted not published
    • Navigation and virtual care modules priced separately or bundled
    • Some components offered with performance guarantees tied to measured savings

Rx30

On request
  • Rx30$undefined/month
    • Prescription processing
    • Claims adjudication
    • Inventory

Which should you pick?

Choose Included Health if

  • You need care navigation.
  • You work on Web, iOS, Android.
  • You also want provider quality steerage.
Included Health review

Choose Rx30 if

  • You need prescription processing.
  • You work on Windows, Web.
  • You also want claims adjudication.
Rx30 review

Questions people ask

Is Included Health or Rx30 better?
Neither clearly leads. Included Health starts at On request and Rx30 at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Included Health or Rx30?
Included Health starts at On request and Rx30 at On request.
Does Included Health or Rx30 run on more platforms?
Included Health runs on Web, iOS, Android. Rx30 runs on Windows, Web.
What is Included Health best used for?
Included Health is most often used for a large self funded employer whose members cannot tell which specialist to see and who currently absorbs the cost of poor referral decisions, an employer that has bought several point solutions and needs one front door that routes members to the ones already paid for, a self funded plan wanting expert second opinions before high cost elective surgery, where a changed recommendation pays for the programme, an employer replacing separate navigation and telehealth vendors with one contract and one member experience. Of those, a large self funded employer whose members cannot tell which specialist to see and who currently absorbs the cost of poor referral decisions and an employer that has bought several point solutions and needs one front door that routes members to the ones already paid for are not what Rx30 is typically brought in for.
What can Included Health do that Rx30 cannot?
Included Health covers Care navigation, Provider quality steerage, Expert medical opinion, Virtual primary care. Rx30 covers Prescription processing, Claims adjudication, Inventory and purchasing, Point of sale.

Answered from the vendors’ own pages

Included Health: What exactly is Included Health?

The combination of Grand Rounds Health navigation, Doctor On Demand virtual care and the original Included Health concierge service, operating under one brand since late 2021.

Rx30: Is Rx30 the same company as PioneerRx?

Both are owned by RedSail Technologies. They are sold as separate products to overlapping markets, but roadmap decisions sit with one company, which is worth knowing before treating them as independent options.

Included Health: Who pays for it?

The self funded employer or the health plan pays a per employee per month fee. Virtual care visits may also carry member cost sharing depending on plan design.

Rx30: What does it cost?

Not published. Request the total including hardware, interfaces and training rather than the monthly software fee.

Included Health: Is there a minimum size?

No published minimum, but it sells primarily to large self funded employers and the pricing and implementation effort do not suit small organisations.

Rx30: Why do pharmacies stay on it?

Installed base maturity. The interfaces to wholesalers, PBMs and hardware are long established, and those are the things that quietly stop a pharmacy working when they break.

Included Health: How does it recommend providers?

Through data driven quality analysis rather than a plain directory. Ask specifically how those recommendations are produced and how often they resolve to the company own virtual clinicians.

Rx30: How does it compare to PioneerRx?

PioneerRx is more aggressively developed around clinical services. Rx30 has the larger legacy base and broader front-end retail heritage. Same owner, different emphasis.

Rx30: Is it suitable for a small chain?

Yes, and that is one of its stronger cases. Multi-store consistency is better handled here than by the systems aimed purely at single independents.

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