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Healthcare · head to head

BestRx vs Included Health

BestRx logo

BestRx

Healthcare

Affordable pharmacy management for small independent pharmacies

From
On request
Rated
-
Full reviewWebsite
Included Health logo

Included Health

Healthcare

Care navigation and virtual care in one contract for self funded employers and health plans

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BestRx clinical services and adherence tooling are thinner than PioneerRx, which limits growth into service-led revenue; Included Health owning both the navigation recommendations and the virtual care delivery creates a structural incentive to steer members to the vendor own clinicians, and an employer should require disclosure and measurement of how often that happens.
  • They diverge on capability: BestRx covers Prescription processing, Included Health covers Care navigation.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which BestRx and Included Health actually diverge.

Attributes where BestRx and Included Health differ
AttributeBestRxIncluded Health
Pricing modelFlat monthly feequote
PlatformsWindowsWeb, iOS, Android

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Healthcare).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BestRx

  • Prescription processing
  • Claims adjudication
  • Inventory management
  • Patient profiles
  • Text messaging
  • Reporting

Only in Included Health

  • Care navigation
  • Provider quality steerage
  • Expert medical opinion
  • Virtual primary care
  • Virtual behavioural health
  • Virtual urgent care
  • Benefits integration
  • Employer reporting

What people use each for

The jobs each tool is most often brought in to do.

BestRx

  • Small independent pharmacies where software cost is a material share of overheadnot Included Health
  • New pharmacy owners needing a known cost before openingnot Included Health
  • Low-volume operations that do not need enterprise clinical service toolingnot Included Health
  • Pharmacies wanting a flat fee rather than volume-based pricingnot Included Health

Included Health

  • A large self funded employer whose members cannot tell which specialist to see and who currently absorbs the cost of poor referral decisionsnot BestRx
  • An employer that has bought several point solutions and needs one front door that routes members to the ones already paid fornot BestRx
  • A self funded plan wanting expert second opinions before high cost elective surgery, where a changed recommendation pays for the programmenot BestRx
  • An employer replacing separate navigation and telehealth vendors with one contract and one member experiencenot BestRx

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BestRx

  • Clinical services and adherence tooling are thinner than PioneerRx, which limits growth into service-led revenue
  • Windows-only, with no cloud deployment option
  • Smaller company with a correspondingly smaller support organisation than the RedSail-owned competitors
  • Less suitable for multi-location operations, where the larger systems have real advantages
  • US-only, built around US adjudication and regulation

Included Health

  • Owning both the navigation recommendations and the virtual care delivery creates a structural incentive to steer members to the vendor own clinicians, and an employer should require disclosure and measurement of how often that happens.
  • Pricing is per employee per month across the whole eligible population, so a plan with low navigation engagement pays for everyone to serve the minority who call.
  • Savings claims rest on avoided costs and changed referral decisions, which are counterfactual by nature, so performance guarantees need very careful definition or they measure activity rather than money.
  • The company is a merger of three organisations with different origins, and members and benefits teams still encounter seams between navigation, virtual primary care and behavioural health that the single brand implies are absent.
  • It sells primarily to large self funded employers, so mid market employers and fully insured plans find both the pricing and the implementation effort disproportionate to their size.

Pricing, plan by plan

BestRx

On request
  • BestRx$undefined/month
    • Prescription processing
    • Claims adjudication
    • Inventory

Included Health

On request
  • Included Health$undefined/year
    • Per employee per month across the eligible population, quoted not published
    • Navigation and virtual care modules priced separately or bundled
    • Some components offered with performance guarantees tied to measured savings

Which should you pick?

Choose BestRx if

  • You need prescription processing.
  • You work on Windows.
  • You also want claims adjudication.
BestRx review

Choose Included Health if

  • You need care navigation.
  • You work on Web, iOS, Android.
  • You also want provider quality steerage.
Included Health review

Questions people ask

Is BestRx or Included Health better?
Neither clearly leads. BestRx starts at On request and Included Health at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BestRx or Included Health?
BestRx starts at On request and Included Health at On request.
Does BestRx or Included Health run on more platforms?
BestRx runs on Windows. Included Health runs on Web, iOS, Android.
What is BestRx best used for?
BestRx is most often used for small independent pharmacies where software cost is a material share of overhead, new pharmacy owners needing a known cost before opening, low-volume operations that do not need enterprise clinical service tooling, pharmacies wanting a flat fee rather than volume-based pricing. Of those, small independent pharmacies where software cost is a material share of overhead and new pharmacy owners needing a known cost before opening are not what Included Health is typically brought in for.
What can BestRx do that Included Health cannot?
BestRx covers Prescription processing, Claims adjudication, Inventory management, Patient profiles. Included Health covers Care navigation, Provider quality steerage, Expert medical opinion, Virtual primary care.

Answered from the vendors’ own pages

BestRx: What does BestRx cost?

It has historically been sold at a flat monthly fee rather than by volume, and is positioned as the affordable option in a market where almost nobody publishes pricing. Confirm the current figure and what hardware is extra.

Included Health: What exactly is Included Health?

The combination of Grand Rounds Health navigation, Doctor On Demand virtual care and the original Included Health concierge service, operating under one brand since late 2021.

BestRx: Is it good enough for a busy pharmacy?

It handles ordinary dispensing volume. Pharmacies building substantial clinical service revenue will find PioneerRx better equipped for documenting and billing that work.

Included Health: Who pays for it?

The self funded employer or the health plan pays a per employee per month fee. Virtual care visits may also carry member cost sharing depending on plan design.

BestRx: Why does published pricing matter here?

Because everything else in this category is quote-based. A small pharmacy owner can establish a budget without entering three sales processes, which is genuinely unusual.

Included Health: Is there a minimum size?

No published minimum, but it sells primarily to large self funded employers and the pricing and implementation effort do not suit small organisations.

BestRx: Does it support multiple locations?

It is aimed at single-location independents. Multi-site operations should evaluate the larger systems.

Included Health: How does it recommend providers?

Through data driven quality analysis rather than a plain directory. Ask specifically how those recommendations are produced and how often they resolve to the company own virtual clinicians.

BestRx: Is support included?

Support and updates have historically been included in the monthly fee rather than sold separately, which is part of the affordability positioning.

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