Software · head to head
Ruler Analytics vs Google Analytics
The short version
- Only Google Analytics has a free tier, so it costs nothing to try first.
- Each has a real cost: Ruler Analytics no free plan or trial available, requiring custom quote for pricing; Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
- They diverge on capability: Ruler Analytics covers Multi-touch attribution, Google Analytics covers Real-time analytics.
Where they differ
Only the attributes on which Ruler Analytics and Google Analytics actually diverge.
| Attribute | Ruler Analytics | Google Analytics |
|---|---|---|
| Starting price | £299/month | Free |
| Pricing model | Unknown | freemium |
| Free tier | No | Yes |
| Founded | 2012 | 1998 |
Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Ruler Analytics
- Multi-touch attribution
- Call tracking
- Form tracking
- Revenue attribution
- Customer journey tracking
- CRM integration
- Marketing ROI
- Custom reporting
Only in Google Analytics
- Real-time analytics
- Audience insights
- Acquisition tracking
- Behavior flow
- Conversion tracking
- Custom reports
- Mobile analytics
- E-commerce tracking
Both cover
- Salesforce
- Google Ads
- Data encryption
- SOC2
What people use each for
The jobs each tool is most often brought in to do.
Ruler Analytics
- Marketing attributionnot Google Analytics
- ROI measurementnot Google Analytics
- Lead trackingnot Google Analytics
- Revenue attributionnot Google Analytics
Google Analytics
- Website and web application analyticsnot Ruler Analytics
- Event tracking and user behaviour analysisnot Ruler Analytics
- Traffic source and conversion trackingnot Ruler Analytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Ruler Analytics
- No free plan or trial available, requiring custom quote for pricing
- Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
- Pricing scales with monthly traffic volume, making costs unpredictable
- Setup requires manual integration with CRM and data sources
Google Analytics
- Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
- Large and XL properties capped at 2-month data retention only
- Age, gender, and interest data always expire after 2 months regardless of retention settings
- Free tier does not include GA360 advanced features
Pricing, plan by plan
Ruler Analytics
£299/month- Small$299/month
- Up to 10,000 monthly visits
- Form tracking
- Call tracking
- Medium$499/month
- Up to 50,000 monthly visits
- Data-driven attribution
- Segmentation
- Advanced$1499/month
- 100k+ monthly visits
- Marketing mix modeling
- AI agents for analytics
Google Analytics
FreeNo published plan breakdown. See the Google Analytics review.
Which should you pick?
Choose Ruler Analytics if
- You need multi-touch attribution.
- You also want call tracking.
Choose Google Analytics if
- You need real-time analytics.
- You want to start without paying.
- You also want audience insights.
Questions people ask
- Is Ruler Analytics or Google Analytics better?
- Neither clearly leads. Ruler Analytics starts at £299/month and Google Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Ruler Analytics or Google Analytics?
- Google Analytics has a free tier; the other does not. Paid plans start at £299/month for Ruler Analytics and Free for Google Analytics.
- Does Ruler Analytics or Google Analytics run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Google Analytics for free?
- Yes. Google Analytics has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
- What is Ruler Analytics best used for?
- Ruler Analytics is most often used for marketing attribution, roi measurement, lead tracking, revenue attribution. Of those, marketing attribution and roi measurement are not what Google Analytics is typically brought in for.
- What can Ruler Analytics do that Google Analytics cannot?
- Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Both handle Salesforce, Google Ads, Data encryption, SOC2.
Answered from the vendors’ own pages
Ruler Analytics: What does Ruler Analytics track?
Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.
SourceRuler Analytics: Does Ruler Analytics offer a free plan?
No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.
SourceRuler Analytics: What attribution models does Ruler Analytics support?
Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.
Source