Softwr

Software · head to head

Refersion vs Billo

R

Refersion

Software

Affiliate and influencer marketing for e-commerce

From
$99/month
Rated
-
Billo logo

Billo

Software

Custom video ads made by real creators

From
$59/one-time
Rated
-

The short version

  • Each has a real cost: Refersion no influencer discovery tools; requires using separate platforms to identify creators; Billo uGC video pricing as captured 1 January 2023 started as low as $59 per video (promotional price), compared to a stated agency average of around $500 per video
  • They diverge on capability: Refersion covers Affiliate recruitment, Billo covers UGC video creation.

Where they differ

Only the attributes on which Refersion and Billo actually diverge.

Attributes where Refersion and Billo differ
AttributeRefersionBillo
Starting price$99/month$59/one-time
Pricing modelsubscriptionusage-based
PlatformsWebWeb, Ios, Android
Founded20142020

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Refersion

  • Affiliate recruitment
  • Coupon tracking
  • Commission automation
  • Influencer management
  • Performance analytics
  • BigCommerce
  • WooCommerce
  • Magento

Only in Billo

  • UGC video creation
  • Creator matching
  • Product shipping
  • Content revisions
  • Raw footage
  • Content licensing
  • Fast turnaround
  • Quality control

Both cover

  • Shopify
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Refersion

  • affiliate marketing managementnot Billo
  • Workflow automationnot Billo
  • Reportingnot Billo

Billo

  • Video adsnot Refersion
  • Unboxing videosnot Refersion
  • Product demosnot Refersion
  • Testimonialsnot Refersion
  • Social contentnot Refersion

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Refersion

  • No influencer discovery tools; requires using separate platforms to identify creators
  • Limited audience analysis and insights compared to competitors
  • Minimal customization options for reports and analytics
  • Higher starting price (39-99 USD/month) may be prohibitive for small businesses

Billo

  • UGC video pricing as captured 1 January 2023 started as low as $59 per video (promotional price), compared to a stated agency average of around $500 per video

Pricing, plan by plan

Refersion

$99/month
  • Professional$99/month
    • 130 monthly order conversions
    • Unlimited affiliates
    • Shopify integration

Billo

$59/one-time
  • Starter$59/per-video
    • 60-second videos
    • Standard creators
    • 2 revision rounds
  • Premium$99/per-video
    • 90-second videos
    • Verified creators
    • 3 revision rounds
  • Enterprise$undefined/custom
    • Volume discounts
    • Dedicated manager
    • Custom requirements

Which should you pick?

Choose Refersion if

  • You need affiliate recruitment.
  • You also want coupon tracking.

Choose Billo if

  • You need ugc video creation.
  • You work on Web, Ios, Android.
  • You also want creator matching.

Questions people ask

Is Refersion or Billo better?
Neither clearly leads. Refersion starts at $99/month and Billo at $59/one-time, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Refersion or Billo?
Refersion starts at $99/month and Billo at $59/one-time.
Does Refersion or Billo run on more platforms?
Refersion runs on Web. Billo runs on Web, Ios, Android.
What is Refersion best used for?
Refersion is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Billo is typically brought in for.
What can Refersion do that Billo cannot?
Refersion covers Affiliate recruitment, Coupon tracking, Commission automation, Influencer management. Billo covers UGC video creation, Creator matching, Product shipping, Content revisions. Both handle Shopify, Web support.

Answered from the vendors’ own pages

Refersion: How much does Refersion cost?

Refersion offers tiered pricing starting at 39 USD per month for the base plan, with Growth tier at 129 USD/month and Scale tier at 599 USD/month. Professional plans start at 99 USD/month with a 14-day free trial, and Business plans cost 249 USD/month. Pricing scales with advanced features at 599 USD/month.

Source
Refersion: How fast can I set up Refersion?

Refersion integrates with Shopify, WooCommerce, and BigCommerce stores in as little as 10-15 minutes with no developer required. This is significantly faster than competitors like Impact.com which typically requires 2-4 weeks and developer resources for implementation.

Source
Refersion: What integrations does Refersion support?

Refersion integrates with Shopify, WooCommerce, BigCommerce, Magento, and Stripe. The platform also connects with Klaviyo for email marketing and Postscript for SMS campaigns, enabling seamless affiliate program management across ecommerce platforms.

Source
Refersion: Does Refersion include influencer discovery?

No. Refersion does not include tools for discovering influencers, which requires brands to use additional platforms or manually identify creators. The platform focuses on tracking and managing existing affiliate and influencer relationships rather than discovery.

Source

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