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Software · head to head

ReferralCandy vs GrowSurf

ReferralCandy logo

ReferralCandy

Software

Customer referral program for e-commerce

From
Free
Rated
-
Full reviewWebsite
GrowSurf logo

GrowSurf

Software

Referral software for tech companies

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ReferralCandy limited transparency on pricing tiers without account registration; GrowSurf startup tier limited to 1 referral program
  • They diverge on capability: ReferralCandy covers Automated referral tracking, GrowSurf covers Referral tracking.

Where they differ

Only the attributes on which ReferralCandy and GrowSurf actually diverge.

Attributes where ReferralCandy and GrowSurf differ
AttributeReferralCandyGrowSurf
Pricing modelUnknownfreemium
PlatformsWeb, ShopifyWeb
Founded20092017

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ReferralCandy

  • Automated referral tracking
  • Customizable rewards
  • Email campaigns
  • A/B testing
  • Shopify
  • WooCommerce
  • BigCommerce
  • Magento

Only in GrowSurf

  • Referral tracking
  • Automated rewards
  • Custom branding
  • Developer API
  • HubSpot
  • Salesforce
  • Intercom
  • Segment

Both cover

  • Fraud detection
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ReferralCandy

  • affiliate marketing managementnot GrowSurf
  • Workflow automationnot GrowSurf
  • Reportingnot GrowSurf

GrowSurf

  • Launching customer referral programs without engineering overheadnot ReferralCandy
  • White-label referral systems matching brand appearancenot ReferralCandy
  • AI-powered reward suggestions and promotional copy generationnot ReferralCandy
  • Integrations with Zapier, Stripe, HubSpot, Slack, PayPal, Salesforcenot ReferralCandy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ReferralCandy

  • Limited transparency on pricing tiers without account registration
  • Primary focus on Shopify integration limits effectiveness for non-Shopify platforms
  • Email CC/BCC limitations for looping in stakeholders

GrowSurf

  • Startup tier limited to 1 referral program
  • Startup and Business tiers include only email support, not real-time
  • Requires upgrade to Business tier for custom referral portal domain
  • Custom tier requires 25,000+ participants and quote-based pricing

Pricing, plan by plan

ReferralCandy

Free

No published plan breakdown. See the ReferralCandy review.

GrowSurf

Free

No published plan breakdown. See the GrowSurf review.

Which should you pick?

Choose ReferralCandy if

  • You need automated referral tracking.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want customizable rewards.
ReferralCandy review

Choose GrowSurf if

  • You need referral tracking.
  • You want to start without paying.
  • You also want automated rewards.
GrowSurf review

Questions people ask

Is ReferralCandy or GrowSurf better?
Neither clearly leads. ReferralCandy starts at Free and GrowSurf at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ReferralCandy or GrowSurf?
ReferralCandy starts at Free and GrowSurf at Free.
Does ReferralCandy or GrowSurf run on more platforms?
ReferralCandy runs on Web, Shopify. GrowSurf runs on Web.
Can I use ReferralCandy for free?
Both have a free tier, so you can try either at no cost before committing.
What is ReferralCandy best used for?
ReferralCandy is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what GrowSurf is typically brought in for.
What can ReferralCandy do that GrowSurf cannot?
ReferralCandy covers Automated referral tracking, Customizable rewards, Email campaigns, A/B testing. GrowSurf covers Referral tracking, Automated rewards, Custom branding, Developer API. Both handle Fraud detection, Web support.

Answered from the vendors’ own pages

ReferralCandy: Does ReferralCandy work with Shopify?

Yes, ReferralCandy integrates natively with Shopify with one-click installation, making it easy to set up referral programs on Shopify stores.

Source
ReferralCandy: What types of rewards can I offer?

ReferralCandy supports multiple reward types including store credit, discount coupons, PayPal cash transfers, gift cards, and free products.

Source
ReferralCandy: Does ReferralCandy include fraud detection?

Yes, ReferralCandy includes built-in fraud detection to catch self-referrals and leaked coupon codes before payouts are processed.

Source
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Related pages

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