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Affiliate Marketing · head to head

Affiliatly vs GrowSurf

Affiliatly logo

Affiliatly

Affiliate Marketing

Simple affiliate software for e-commerce stores

From
Free
Rated
-
Full reviewWebsite
GrowSurf logo

GrowSurf

Affiliate Marketing

Referral software for tech companies

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Affiliatly limited to 10 platform integrations, which may exclude niche or emerging e-commerce platforms; GrowSurf startup tier limited to 1 referral program
  • They diverge on capability: Affiliatly covers Automatic tracking, GrowSurf covers Referral tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Affiliatly and GrowSurf actually diverge.

Attributes where Affiliatly and GrowSurf differ
AttributeAffiliatlyGrowSurf
Pricing modelUnknownsubscription
Founded20142017

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affiliatly

  • Automatic tracking
  • Custom commission rates
  • Affiliate dashboard
  • Coupon tracking
  • Manual payouts
  • Shopify
  • WooCommerce
  • BigCommerce

Only in GrowSurf

  • Referral tracking
  • Automated rewards
  • Fraud detection
  • Custom branding
  • Developer API
  • HubSpot
  • Salesforce
  • Intercom

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Affiliatly

  • affiliate marketing managementnot GrowSurf
  • Workflow automationnot GrowSurf
  • Reportingnot GrowSurf

GrowSurf

  • Launching customer referral programs without engineering overheadnot Affiliatly
  • White-label referral systems matching brand appearancenot Affiliatly
  • AI-powered reward suggestions and promotional copy generationnot Affiliatly
  • Integrations with Zapier, Stripe, HubSpot, Slack, PayPal, Salesforcenot Affiliatly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affiliatly

  • Limited to 10 platform integrations, which may exclude niche or emerging e-commerce platforms
  • Affiliate tier capped at 50 on the Starter plan, requiring upgrade for programs with more affiliates
  • Advanced customization options are limited compared to enterprise-level affiliate platforms

GrowSurf

  • Startup tier limited to 1 referral program
  • Startup and Business tiers include only email support, not real-time
  • Requires upgrade to Business tier for custom referral portal domain
  • Custom tier requires 25,000+ participants and quote-based pricing

Pricing, plan by plan

Affiliatly

Free
  • FreeFree
    • First 50 tracked orders
  • Starter$16/month
    • Unlimited orders
    • 50 affiliates max
  • Advanced$24/month
    • 200 affiliates
    • Branded portal
  • Professional$39/month
    • 500 affiliates
    • Custom SKU commissions

GrowSurf

Free
  • Startup$179/month
    • 2,500 participants
    • 2 referral programs
    • 2 team members
  • Startup$279/month
    • 5,000 participants
    • 2 referral programs
    • 2 team members
  • Business$449/month
    • 10,000 participants
    • 5 referral programs
    • 5 team members
  • Business$1429/month
    • 150,000 participants
    • 5 referral programs
    • 5 team members

Which should you pick?

Choose Affiliatly if

  • You need automatic tracking.
  • You want to start without paying.
  • You also want custom commission rates.
Affiliatly review

Choose GrowSurf if

  • You need referral tracking.
  • You want to start without paying.
  • You also want automated rewards.
GrowSurf review

Questions people ask

Is Affiliatly or GrowSurf better?
Neither clearly leads. Affiliatly starts at Free and GrowSurf at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affiliatly or GrowSurf?
Affiliatly starts at Free and GrowSurf at Free.
Does Affiliatly or GrowSurf run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Affiliatly for free?
Both have a free tier, so you can try either at no cost before committing.
What is Affiliatly best used for?
Affiliatly is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what GrowSurf is typically brought in for.
What can Affiliatly do that GrowSurf cannot?
Affiliatly covers Automatic tracking, Custom commission rates, Affiliate dashboard, Coupon tracking. GrowSurf covers Referral tracking, Automated rewards, Fraud detection, Custom branding. Both handle Web support.

Answered from the vendors’ own pages

Affiliatly: Does Affiliatly offer a free plan?

Yes, Affiliatly is free for your first 50 tracked orders. Once you exceed 50 orders, you must upgrade to a paid plan starting at $16 per month for the Starter tier.

Source
GrowSurf: Is there a free trial for GrowSurf?

Yes, all paid plans include a 14-day free trial with access to paid features and integrations. No credit card required.

Source
Affiliatly: Which e-commerce platforms does Affiliatly integrate with?

Affiliatly integrates with 10 major e-commerce platforms: Shopify, WooCommerce, BigCommerce, Squarespace, Storeden, Magento, Jumpseller, Ecwid, Lightspeed, and Wix.

Source
GrowSurf: How does GrowSurf pricing scale with participants?

GrowSurf pricing is based on the number of participants (people who refer or are referred). Startup plans range from $179-$279/month for 2,500-5,000 participants. Business plans range from $449-$1,429/month for 10,000-150,000 participants. Plans auto-scale on a prorated basis.

Source
Affiliatly: Can I track offline affiliate sales?

Yes. Affiliatly supports offline tracking through coupon codes and QR codes. Affiliates can share unique QR codes online or print them for physical promotions, and purchases made by customers scanning those codes are automatically tracked and credited.

Source
GrowSurf: Do higher GrowSurf tiers include more integrations?

Yes. Startup includes Stripe, HubSpot, Zapier, Slack, and Tango Card. Business adds PayPal, Salesforce, Chargebee, Recurly, Marketo, and CDP integrations.

Source
Affiliatly: How does Affiliatly's API pricing work?

Affiliatly's API integration is completely free. The API enables tracking via link clicks, product codes/SKUs, or customer emails, and supports automatic order status updates and product information syncing.

Source
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