Affiliate Marketing · head to head
ReferralCandy vs Alyce

ReferralCandy
Affiliate Marketing
Customer referral program for e-commerce
- From
- Free
- Rated
- -
Alyce
Affiliate Marketing
AI-powered gifting and direct mail platform
- From
- On request
- Rated
- -
The short version
- Only ReferralCandy has a free tier, so it costs nothing to try first.
- Each has a real cost: ReferralCandy limited transparency on pricing tiers without account registration; Alyce acquired by Sendoso in February 2024 and the brand has since been absorbed, so it is no longer sold as a standalone product
- They diverge on capability: ReferralCandy covers Automated referral tracking, Alyce covers AI gift recommendations.
Where they differ
Only the attributes on which ReferralCandy and Alyce actually diverge.
| Attribute | ReferralCandy | Alyce |
|---|---|---|
| Starting price | Free | On request |
| Pricing model | Unknown | subscription |
| Free tier | Yes | No |
| Platforms | Web, Shopify | Web |
| Founded | 2009 | 2015 |
Identical on both: user rating (Not yet rated), category (Affiliate Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in ReferralCandy
- Automated referral tracking
- Customizable rewards
- Email campaigns
- Fraud detection
- A/B testing
- Shopify
- WooCommerce
- BigCommerce
Only in Alyce
- AI gift recommendations
- Personal gifting
- Donation options
- Recipient research
- Engagement analytics
- Salesforce
- HubSpot
- Outreach
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
ReferralCandy
- affiliate marketing management
- Workflow automation
- Reporting
Alyce
- affiliate marketing management
- Workflow automation
- Reporting
Both are used for affiliate marketing management, workflow automation, reporting, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
ReferralCandy
- Limited transparency on pricing tiers without account registration
- Primary focus on Shopify integration limits effectiveness for non-Shopify platforms
- Email CC/BCC limitations for looping in stakeholders
Alyce
- Acquired by Sendoso in February 2024 and the brand has since been absorbed, so it is no longer sold as a standalone product
- alyce.com no longer resolves
Pricing, plan by plan
ReferralCandy
FreeNo published plan breakdown. See the ReferralCandy review.
Alyce
On request- GrowthFree
- Custom pricing
- AI recommendations
- CRM integration
Which should you pick?
Choose ReferralCandy if
- You need automated referral tracking.
- You want to start without paying.
- You work on Web, Shopify.
- You also want customizable rewards.
Questions people ask
- Is ReferralCandy or Alyce better?
- Neither clearly leads. ReferralCandy starts at Free and Alyce at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, ReferralCandy or Alyce?
- ReferralCandy has a free tier; the other does not. Paid plans start at Free for ReferralCandy and On request for Alyce.
- Does ReferralCandy or Alyce run on more platforms?
- ReferralCandy runs on Web, Shopify. Alyce runs on Web.
- Can I use ReferralCandy for free?
- Yes. ReferralCandy has a free tier, so you can try it without paying. Alyce starts at On request.
- What is ReferralCandy best used for?
- ReferralCandy is most often used for affiliate marketing management, workflow automation, reporting.
- What can ReferralCandy do that Alyce cannot?
- ReferralCandy covers Automated referral tracking, Customizable rewards, Email campaigns, Fraud detection. Alyce covers AI gift recommendations, Personal gifting, Donation options, Recipient research. Both handle Web support.
Answered from the vendors’ own pages
ReferralCandy: Does ReferralCandy work with Shopify?
Yes, ReferralCandy integrates natively with Shopify with one-click installation, making it easy to set up referral programs on Shopify stores.
SourceReferralCandy: What types of rewards can I offer?
ReferralCandy supports multiple reward types including store credit, discount coupons, PayPal cash transfers, gift cards, and free products.
SourceReferralCandy: Does ReferralCandy include fraud detection?
Yes, ReferralCandy includes built-in fraud detection to catch self-referrals and leaked coupon codes before payouts are processed.
SourceRelated pages
More on ReferralCandy
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- Alyce vs Amazon Associates
- Alyce vs FirstPromoter
- Alyce vs Referral Rock
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- Alyce vs FlexOffers
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