Software · head to head
AnyTrack vs Viral Loops
The short version
- Each has a real cost: AnyTrack the free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source; Viral Loops pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
- They diverge on capability: AnyTrack covers Automatic conversion sync, Viral Loops covers Campaign templates.
Where they differ
Only the attributes on which AnyTrack and Viral Loops actually diverge.
| Attribute | AnyTrack | Viral Loops |
|---|---|---|
| Founded | 2018 | 2016 |
Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in AnyTrack
- Automatic conversion sync
- Cross-platform tracking
- Real-time data
- Attribution modeling
- API access
- Google Analytics
- Facebook Ads
- Google Ads
Only in Viral Loops
- Campaign templates
- Milestone rewards
- Leaderboards
- Referral widgets
- Viral analytics
- Shopify
- Mailchimp
- Klaviyo
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
AnyTrack
- Attributing conversions back to ad platformsnot Viral Loops
- Server-side conversion tracking for affiliate and ecommercenot Viral Loops
- Syncing conversion data into Meta, Google and TikToknot Viral Loops
- Tracking multiple sites from one account on the higher tiersnot Viral Loops
Viral Loops
- affiliate marketing managementnot AnyTrack
- Workflow automationnot AnyTrack
- Reportingnot AnyTrack
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
AnyTrack
- The free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source
- Metered on tracked sessions, so a traffic spike raises the bill regardless of conversions
- The jump from free to Starter is $100 a month
- Overage runs at $0.40 per 1,000 sessions, falling to $0.20 at volume
- Website counts are capped by tier, at 3 on Personal and 10 on Advance
Viral Loops
- Pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
- Advanced features are only available on higher-tier plans, limiting smaller businesses
- Limited customization without technical development for highly branded campaigns
- Customer support response times may vary by region and time zone
Pricing, plan by plan
AnyTrack
Free- FreeFree
- 5,000 sessions
- Basic integrations
- Community support
Viral Loops
Free- FreeFree
- 1,000 participants
- All templates
- Basic features
Which should you pick?
Choose AnyTrack if
- You need automatic conversion sync.
- You want to start without paying.
- You also want cross-platform tracking.
Choose Viral Loops if
- You need campaign templates.
- You want to start without paying.
- You also want milestone rewards.
Questions people ask
- Is AnyTrack or Viral Loops better?
- Neither clearly leads. AnyTrack starts at Free and Viral Loops at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, AnyTrack or Viral Loops?
- AnyTrack starts at Free and Viral Loops at Free.
- Does AnyTrack or Viral Loops run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use AnyTrack for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is AnyTrack best used for?
- AnyTrack is most often used for attributing conversions back to ad platforms, server-side conversion tracking for affiliate and ecommerce, syncing conversion data into meta, google and tiktok, tracking multiple sites from one account on the higher tiers. Of those, attributing conversions back to ad platforms and server-side conversion tracking for affiliate and ecommerce are not what Viral Loops is typically brought in for.
- What can AnyTrack do that Viral Loops cannot?
- AnyTrack covers Automatic conversion sync, Cross-platform tracking, Real-time data, Attribution modeling. Viral Loops covers Campaign templates, Milestone rewards, Leaderboards, Referral widgets. Both handle Web support.
Answered from the vendors’ own pages
Viral Loops: What does Viral Loops pricing start at?
Viral Loops pricing starts at $35/month and ranges up to $208/month depending on the plan. The platform offers a 14-day free trial, flat-rate pricing (no per-campaign charges), and 30% discount for annual billing.
SourceViral Loops: What types of campaigns can Viral Loops create?
Viral Loops allows creation of referral programs, giveaways, waiting lists, and sweepstakes/competitions. Campaigns can be integrated into websites or mobile apps within minutes using pre-built templates.
SourceViral Loops: Does Viral Loops offer custom pricing?
Yes. Beyond the standard $35-208/month plans, Viral Loops offers custom pricing for larger teams and enterprises with specific feature requirements.
SourceViral Loops: What happens to campaigns after I cancel Viral Loops?
Users can export large files of mailing lists in several data formats, allowing campaign data to be migrated to another platform if needed after cancellation.
SourceViral Loops: How quickly can I launch a campaign with Viral Loops?
Campaigns can be launched within minutes using Viral Loops' template-based, intuitive interface that requires no technical expertise or coding knowledge.
SourceRelated pages
More on Viral Loops
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