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Technology · head to head

Productboard vs Amplitude

Productboard logo

Productboard

Technology

Product management system that helps you understand what customers need

From
Free
Rated
-
Full reviewWebsite
Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Productboard per-maker pricing escalates quickly for larger product organizations; Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • They diverge on capability: Productboard covers Customer insights portal, Amplitude covers Event tracking.

Where they differ

Only the attributes on which Productboard and Amplitude actually diverge.

Attributes where Productboard and Amplitude differ
AttributeProductboardAmplitude
PlatformsWeb, Mobile, APIWeb, Ios, Android, Api
Founded20142012

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Productboard

  • Customer insights portal
  • Feature prioritization
  • Dynamic roadmaps
  • User feedback management
  • Product hierarchy
  • Custom scoring
  • Release planning
  • Stakeholder alignment

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Both cover

  • Slack
  • Zendesk
  • Salesforce
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Productboard

  • Product roadmappingnot Amplitude
  • Feature prioritizationnot Amplitude
  • Customer feedback managementnot Amplitude
  • Stakeholder alignmentnot Amplitude
  • Product strategynot Amplitude

Amplitude

  • User behavior analysisnot Productboard
  • Feature adoption trackingnot Productboard
  • Conversion rate optimizationnot Productboard
  • Customer journey mappingnot Productboard
  • Retention improvementnot Productboard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Productboard

  • Per-maker pricing escalates quickly for larger product organizations
  • Connection to Jira often functions as one-way integration with limitations
  • Manual feedback collection processes are time-consuming and error-prone
  • Lacks strategic product management functions beyond feedback centralization

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Pricing, plan by plan

Productboard

Free
  • StarterFree
    • 50 feedback notes
    • 1 Teamspace
    • 1 Objective
  • Spark$15/month
    • Feedback portal
    • Prioritization boards
    • Roadmap views

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Which should you pick?

Choose Productboard if

  • You need customer insights portal.
  • You want to start without paying.
  • You work on Web, Mobile, API.
  • You also want feature prioritization.
Productboard review

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Questions people ask

Is Productboard or Amplitude better?
Neither clearly leads. Productboard starts at Free and Amplitude at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Productboard or Amplitude?
Productboard starts at Free and Amplitude at Free.
Does Productboard or Amplitude run on more platforms?
Productboard runs on Web, Mobile, API. Amplitude runs on Web, Ios, Android, Api.
Can I use Productboard for free?
Both have a free tier, so you can try either at no cost before committing.
What is Productboard best used for?
Productboard is most often used for product roadmapping, feature prioritization, customer feedback management, stakeholder alignment. Of those, product roadmapping and feature prioritization are not what Amplitude is typically brought in for.
What can Productboard do that Amplitude cannot?
Productboard covers Customer insights portal, Feature prioritization, Dynamic roadmaps, User feedback management. Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Both handle Slack, Zendesk, Salesforce, SOC2.

Answered from the vendors’ own pages

Productboard: What is included in the Spark plan?

Productboard Spark at USD 15/maker/month (annual) or USD 19/maker/month (monthly) includes the feedback portal, prioritization boards, roadmap views, and AI features. Spark includes 250 AI credits per maker per month.

Source
Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Productboard: Is there a free plan available?

Yes. Productboard offers a free Starter plan with 50 feedback notes, 1 Teamspace, 1 Objective, and 1 Product Portal.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Productboard: How many AI credits do new users get?

New signups receive 150 free AI credits to trial AI features, plus the included 250 credits per maker per month on paid plans.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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