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Sales Enablement · head to head

Common Room vs Potion

Common Room logo

Common Room

Sales Enablement

Customer and community intelligence that stitches scattered person identities into one go-to-market signal feed

From
$2500/month
Rated
-
Full reviewWebsite
Potion logo

Potion

Sales Enablement

AI video prospecting that generates one personalised video per prospect from a single recording

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Common Room the entry plan is 2,500 US dollars a month billed annually, a floor of 30,000 a year, which excludes exactly the early-stage community-led companies whose signal is strongest.; Potion synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
  • They diverge on capability: Common Room covers Person360 identity resolution, Potion covers Dynamic AI videos.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Common Room and Potion actually diverge.

Attributes where Common Room and Potion differ
AttributeCommon RoomPotion
Starting price$2500/month$99/month
Pricing modelPer month by contact volumePer workspace per month
PlatformsWeb, Chrome extensionWeb, Chrome

Identical on both: free tier (No), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Common Room

  • Person360 identity resolution
  • Community source ingestion
  • Signal alerts
  • Account and contact scoring
  • Website deanonymisation
  • RoomieAI research
  • Prospector
  • Intent data

Only in Potion

  • Dynamic AI videos
  • Voice and face cloning
  • Per prospect landing pages
  • CRM and sequencer integration
  • Engagement tracking
  • Workspace pricing
  • AI video templates

What people use each for

The jobs each tool is most often brought in to do.

Common Room

  • A developer tools company whose GitHub stars and Slack community contain buyers nobody has ever contacted because the handles do not match any CRM recordnot Potion
  • A sales team that wants to be alerted when a former champion changes job to a target account, with the previous relationship attachednot Potion
  • A marketing function trying to prove that community participation precedes pipeline, which requires joining community identity to opportunity datanot Potion
  • A product-led business wanting to route free users who match the enterprise buyer profile to sellers based on both product usage and public activitynot Potion

Potion

  • An outbound team of five or more where per seat video tools have become the largest line in the sales tooling budget and workspace pricing is cheapernot Common Room
  • A representative running a high volume cold email sequence who wants a personalised video opening on every send without recording each onenot Common Room
  • An agency running outbound for several clients from one workspace, where seat based pricing penalises the modelnot Common Room
  • A sales team testing whether personalised video lifts reply rates before committing to a per seat video platformnot Common Room

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Common Room

  • The entry plan is 2,500 US dollars a month billed annually, a floor of 30,000 a year, which excludes exactly the early-stage community-led companies whose signal is strongest.
  • RoomieAI and Prospector run on credit allocations rather than unlimited use, so heavy research months exhaust the budget and the workflow stops until the next cycle or an upgrade.
  • Contact ceilings of 100,000 on Essential are consumed quickly by any sizeable public community, and the overage conversation is an upgrade to a quoted tier rather than an incremental charge.
  • Identity resolution is probabilistic, so wrong merges happen, and a seller who contacts the wrong person with context from someone else does more damage than no alert at all.
  • Signal volume overwhelms teams without a defined qualification rule; most implementations that fail do so because everything became an alert and sellers stopped reading them within a month.

Potion

  • Synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
  • Starter caps dynamic videos at 750 a month and full AI templates at three a month, which a single active representative can exhaust, pushing small teams onto the 299 US dollar tier faster than the pricing table implies.
  • Cloned voice and lip synced video sit close to a line some prospects find deceptive, and a recipient who realises the video was generated rather than recorded may react worse than to plain text.
  • There is no free plan, only a seven day trial, which is a short window in which to prove response rate uplift on a cold outbound sequence where reply cycles alone can take longer than a week.
  • Workspace pricing is excellent for teams but poor for a single representative, who pays 99 US dollars a month for capacity sized for a team, so solo users are the worst fit for the model.

Pricing, plan by plan

Common Room

$2500/month
  • Essential$2500/month
    • 5 seats
    • 100,000 contacts
    • Person360 enrichment and identity resolution
  • Advanced$undefined/year
    • 15 seats
    • 250,000 contacts
    • RoomieAI research, 7,500 credits
  • Enterprise$undefined/year
    • 30 seats
    • 750,000 contacts
    • RoomieAI research, 10,000 credits

Potion

$99/month
  • Starter$99/month
    • Charged per workspace, not per seat
    • 750 dynamic AI videos per month
    • 3 full AI video templates per month
  • Professional$299/month
    • Charged per workspace, not per seat
    • Unlimited AI videos per month
    • Per prospect landing pages and engagement tracking

Which should you pick?

Choose Common Room if

  • You need person360 identity resolution.
  • You work on Web, Chrome extension.
  • You also want community source ingestion.
Common Room review

Choose Potion if

  • You need dynamic ai videos.
  • You work on Web, Chrome.
  • You also want voice and face cloning.
Potion review

Questions people ask

Is Common Room or Potion better?
Neither clearly leads. Common Room starts at $2500/month and Potion at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Common Room or Potion?
Common Room starts at $2500/month and Potion at $99/month.
Does Common Room or Potion run on more platforms?
Common Room runs on Web, Chrome extension. Potion runs on Web, Chrome.
What is Common Room best used for?
Common Room is most often used for a developer tools company whose github stars and slack community contain buyers nobody has ever contacted because the handles do not match any crm record, a sales team that wants to be alerted when a former champion changes job to a target account, with the previous relationship attached, a marketing function trying to prove that community participation precedes pipeline, which requires joining community identity to opportunity data, a product-led business wanting to route free users who match the enterprise buyer profile to sellers based on both product usage and public activity. Of those, a developer tools company whose github stars and slack community contain buyers nobody has ever contacted because the handles do not match any crm record and a sales team that wants to be alerted when a former champion changes job to a target account, with the previous relationship attached are not what Potion is typically brought in for.
What can Common Room do that Potion cannot?
Common Room covers Person360 identity resolution, Community source ingestion, Signal alerts, Account and contact scoring. Potion covers Dynamic AI videos, Voice and face cloning, Per prospect landing pages, CRM and sequencer integration.

Answered from the vendors’ own pages

Common Room: What does the entry plan actually cost?

2,500 US dollars per month billed annually, for 5 seats and 100,000 contacts. Higher tiers are quoted.

Potion: Is Potion priced per seat?

No. It is priced per workspace: 99 US dollars a month for Starter and 299 for Professional, regardless of how many people use it. That is unusual in this category and decisively cheaper for larger teams.

Common Room: Is this only for developer tools companies?

It is strongest where there is a public community to observe. Companies with no community signal get a narrower version of the product and should compare it against ordinary intent data vendors.

Potion: Is there a free plan?

No. Both paid tiers include a seven day free trial, but there is no permanently free tier.

Common Room: Does it replace ZoomInfo?

No. It is signal and identity resolution rather than a contact database, though Prospector covers some contact discovery within accounts.

Potion: Does it clone my voice and face?

Yes. The personalised opening segment is synthesised in your cloned voice with lip synced video, while the body of the video is your original recording.

Common Room: How are AI features metered?

By credits per tier, from 5,000 RoomieAI credits on Essential up to 10,000 on Enterprise, with Prospector credits counted separately.

Potion: How many videos does Starter include?

750 dynamic AI videos and three full AI video templates a month. An active outbound representative can reach that ceiling.

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