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Technology · head to head

Pendo vs Supermetrics

Pendo logo

Pendo

Technology

Product analytics and digital adoption platform

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only Pendo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Pendo pricing is not publicly available and requires a custom quote; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Pendo covers Product analytics, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Pendo and Supermetrics actually diverge.

Attributes where Pendo and Supermetrics differ
AttributePendoSupermetrics
Starting priceFree€49/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, Mobile, DesktopWeb, Google-sheets, Data-studio, Excel, Api
CategoryTechnologyMarketing
Founded20132010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Pendo

  • Product analytics
  • In-app messaging
  • User onboarding
  • Feature adoption tracking
  • User feedback
  • NPS surveys
  • Session replay
  • Mobile analytics

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Salesforce
  • HubSpot
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Pendo

  • User onboardingnot Supermetrics
  • Feature adoptionnot Supermetrics
  • Product analyticsnot Supermetrics
  • User feedback collectionnot Supermetrics
  • Digital adoptionnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Pendo
  • Loading advertising data into BigQuery or Snowflake for reportingnot Pendo
  • Automating recurring client marketing reports at an agencynot Pendo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Pendo

  • Pricing is not publicly available and requires a custom quote
  • Free tier limited to 500 monthly active users

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Pendo

Free
  • FreeFree
    • 500 MAU
    • Core analytics
    • In-app guides

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Pendo if

  • You need product analytics.
  • You want to start without paying.
  • You work on Web, Mobile, Desktop.
  • You also want in-app messaging.
Pendo review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Pendo or Supermetrics better?
Neither clearly leads. Pendo starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Pendo or Supermetrics?
Pendo has a free tier; the other does not. Paid plans start at Free for Pendo and €49/month for Supermetrics.
Does Pendo or Supermetrics run on more platforms?
Pendo runs on Web, Mobile, Desktop. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Pendo for free?
Yes. Pendo has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Pendo best used for?
Pendo is most often used for user onboarding, feature adoption, product analytics, user feedback collection. Of those, user onboarding and feature adoption are not what Supermetrics is typically brought in for.
What can Pendo do that Supermetrics cannot?
Pendo covers Product analytics, In-app messaging, User onboarding, Feature adoption tracking. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Salesforce, HubSpot, Google Analytics.

Answered from the vendors’ own pages

Pendo: Does Pendo have a free tier?

Yes, Pendo Free supports up to 500 monthly active users and includes core product analytics, in-app guides, Pendo-branded roadmaps, and Pendo-branded NPS surveys.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Pendo: What is Pendo's core functionality?

Pendo combines product analytics, in-app guides, session replay, NPS surveys, product discovery, roadmaps, and cross-channel orchestration to measure and improve product adoption.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Pendo: What CRM systems does Pendo integrate with?

Pendo offers two-way integrations with Salesforce, mapping Pendo product usage and sentiment data with Salesforce records, and with HubSpot for contact mapping and campaign orchestration.

Source
Pendo: What impact does Pendo have on customer retention?

Companies using Pendo for product analytics see on average a 5% reduction in customer churn and report an average 15% increase in net revenue retention.

Source
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