Softwr

Marketing · head to head

Optimizely vs Typeform

Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite
Typeform logo

Typeform

Marketing

People-friendly forms and surveys

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Typeform has a free tier, so it costs nothing to try first.
  • Each has a real cost: Optimizely no pricing is published and no minimum is stated; Typeform free plan limited to 10 responses per month; Basic plan capped at 100/month
  • They diverge on capability: Optimizely covers A/B testing, Typeform covers Conversational forms.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Optimizely and Typeform actually diverge.

Attributes where Optimizely and Typeform differ
AttributeOptimizelyTypeform
Starting price$10000/yearFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWeb, MobileWeb
Founded20102012

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Google Analytics
  • Adobe Analytics
  • Cloud deployment

Only in Typeform

  • Conversational forms
  • Logic jumps
  • Calculator fields
  • Payment collection
  • File uploads
  • Multi-language forms
  • Mobile responsive
  • Real-time analytics

Both cover

  • SOC2
  • ISO27001

What people use each for

The jobs each tool is most often brought in to do.

Optimizely

  • A/B testing and experimentation across web and product experiencesnot Typeform
  • Feature flagging and personalisation for digital productsnot Typeform

Typeform

  • Customer feedback surveysnot Optimizely
  • Lead generation formsnot Optimizely
  • Event registrationsnot Optimizely
  • Job applicationsnot Optimizely
  • Market researchnot Optimizely

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Typeform

  • Free plan limited to 10 responses per month; Basic plan capped at 100/month
  • Branding removal only available on Plus plan ($56/month) and above
  • No self-hosting or on-premise deployment options

Pricing, plan by plan

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Typeform

Free

No published plan breakdown. See the Typeform review.

Which should you pick?

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Choose Typeform if

  • You need conversational forms.
  • You want to start without paying.
  • You also want logic jumps.
Typeform review

Questions people ask

Is Optimizely or Typeform better?
Neither clearly leads. Optimizely starts at $10000/year and Typeform at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Optimizely or Typeform?
Typeform has a free tier; the other does not. Paid plans start at $10000/year for Optimizely and Free for Typeform.
Does Optimizely or Typeform run on more platforms?
Optimizely runs on Web, Mobile. Typeform runs on Web.
Can I use Typeform for free?
Yes. Typeform has a free tier, so you can try it without paying. Optimizely starts at $10000/year.
What is Optimizely best used for?
Optimizely is most often used for a/b testing and experimentation across web and product experiences, feature flagging and personalisation for digital products. Of those, a/b testing and experimentation across web and product experiences and feature flagging and personalisation for digital products are not what Typeform is typically brought in for.
What can Optimizely do that Typeform cannot?
Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Typeform covers Conversational forms, Logic jumps, Calculator fields, Payment collection. Both handle SOC2, ISO27001.

Answered from the vendors’ own pages

Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
Typeform: What are Typeform's pricing tiers?

Typeform offers a free plan (10 responses/month), Basic at $28/month billed annually (100 responses/month, 1 user), Plus at $56/month billed annually (1,000 responses/month, 3 users, branding removed), and Business at $91/month billed annually (10,000 responses/month, 5 users).

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
Typeform: Does Typeform have a free tier?

Yes. Typeform offers a free plan limited to 10 form responses per month with Typeform branding.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
Typeform: What integrations does Typeform support?

Typeform integrates with ActiveCampaign, Calendly, CallRail, Intercom, Klaviyo, Slack, Stripe, Webflow, and Zapier for workflow automation.

Source
Typeform: Can users export data from Typeform?

Yes. Typeform provides API access for data export. Users can retrieve form data and responses through the API using the GET /forms/:formId endpoint and export to CSV through integrations like Zapier or Airbyte.

Source
Typeform: Does Typeform offer self-hosting options?

No. Typeform is a cloud-based SaaS platform only. Self-hosted alternatives exist in the open-source form builder category, but Typeform itself does not offer on-premise deployment.

Source
Typeform: When is branding removed from Typeform?

Typeform branding is automatically removed only on the Plus plan ($56/month billed annually) and higher. The free and Basic plans display Typeform branding on forms.

Source
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