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Marketing · head to head

Google Optimize vs Typeform

Google Optimize logo

Google Optimize

Marketing

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Typeform logo

Typeform

Marketing

People-friendly forms and surveys

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Typeform free plan limited to 10 responses per month; Basic plan capped at 100/month
  • They diverge on capability: Google Optimize covers A/B testing, Typeform covers Conversational forms.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Optimize and Typeform actually diverge.

Attributes where Google Optimize and Typeform differ
AttributeGoogle OptimizeTypeform
Pricing modelfreemiumUnknown
Founded19982012

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment
  • Web support

Only in Typeform

  • Conversational forms
  • Logic jumps
  • Calculator fields
  • Payment collection
  • File uploads
  • Multi-language forms
  • Mobile responsive
  • Zapier

Both cover

  • Real-time analytics

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Typeform
  • Personalising page content for defined audience segmentsnot Typeform
  • Redirect tests between alternative landing page URLsnot Typeform

Typeform

  • Customer feedback surveysnot Google Optimize
  • Lead generation formsnot Google Optimize
  • Event registrationsnot Google Optimize
  • Job applicationsnot Google Optimize
  • Market researchnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Typeform

  • Free plan limited to 10 responses per month; Basic plan capped at 100/month
  • Branding removal only available on Plus plan ($56/month) and above
  • No self-hosting or on-premise deployment options

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Typeform

Free

No published plan breakdown. See the Typeform review.

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Typeform if

  • You need conversational forms.
  • You want to start without paying.
  • You also want logic jumps.
Typeform review

Questions people ask

Is Google Optimize or Typeform better?
Neither clearly leads. Google Optimize starts at Free and Typeform at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Typeform?
Google Optimize starts at Free and Typeform at Free.
Does Google Optimize or Typeform run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Typeform is typically brought in for.
What can Google Optimize do that Typeform cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Google Analytics. Typeform covers Conversational forms, Logic jumps, Calculator fields, Payment collection. Both handle Real-time analytics.

Answered from the vendors’ own pages

Google Optimize: Is Google Optimize still available?

No. Google Optimize and Optimize 360 were discontinued as of September 30, 2023. Google recommends third-party A/B testing integrations such as AB Tasty, Optimizely, and VWO as replacements.

Source
Typeform: What are Typeform's pricing tiers?

Typeform offers a free plan (10 responses/month), Basic at $28/month billed annually (100 responses/month, 1 user), Plus at $56/month billed annually (1,000 responses/month, 3 users, branding removed), and Business at $91/month billed annually (10,000 responses/month, 5 users).

Source
Typeform: Does Typeform have a free tier?

Yes. Typeform offers a free plan limited to 10 form responses per month with Typeform branding.

Source
Typeform: What integrations does Typeform support?

Typeform integrates with ActiveCampaign, Calendly, CallRail, Intercom, Klaviyo, Slack, Stripe, Webflow, and Zapier for workflow automation.

Source
Typeform: Can users export data from Typeform?

Yes. Typeform provides API access for data export. Users can retrieve form data and responses through the API using the GET /forms/:formId endpoint and export to CSV through integrations like Zapier or Airbyte.

Source
Typeform: Does Typeform offer self-hosting options?

No. Typeform is a cloud-based SaaS platform only. Self-hosted alternatives exist in the open-source form builder category, but Typeform itself does not offer on-premise deployment.

Source
Typeform: When is branding removed from Typeform?

Typeform branding is automatically removed only on the Plus plan ($56/month billed annually) and higher. The free and Basic plans display Typeform branding on forms.

Source
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