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Marketing · head to head

Optimizely vs Smartsheet

Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite
Smartsheet logo

Smartsheet

Construction

The platform for dynamic work

From
$9/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Optimizely no pricing is published and no minimum is stated; Smartsheet formulas lack Excel robustness; complex data manipulation hits performance limits
  • They diverge on capability: Optimizely covers A/B testing, Smartsheet covers Grid, card, Gantt & calendar views.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Optimizely and Smartsheet actually diverge.

Attributes where Optimizely and Smartsheet differ
AttributeOptimizelySmartsheet
Starting price$10000/year$9/month
Pricing modelquoteUnknown
PlatformsWeb, MobileWeb, iOS, Android
CategoryMarketingConstruction
Founded20102005

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Google Analytics
  • Adobe Analytics
  • Cloud deployment

Only in Smartsheet

  • Grid, card, Gantt & calendar views
  • Automated workflows
  • Forms & data collection
  • Resource management
  • Dashboards & reporting
  • Proofing & approvals
  • Document generation
  • Integration platform

Both cover

  • SOC2
  • ISO27001

What people use each for

The jobs each tool is most often brought in to do.

Optimizely

  • A/B testing and experimentation across web and product experiencesnot Smartsheet
  • Feature flagging and personalisation for digital productsnot Smartsheet

Smartsheet

  • Project portfolio managementnot Optimizely
  • IT project managementnot Optimizely
  • Marketing campaignsnot Optimizely
  • Product launchesnot Optimizely
  • Process automationnot Optimizely

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Smartsheet

  • Formulas lack Excel robustness; complex data manipulation hits performance limits
  • Gantt chart customization is limited with poor handling of part-time resource allocation
  • Expensive pricing compared to other project management tools; collaboration features are paid-only
  • Limited offline access and minimal mobile functionality compared to modern competitors

Pricing, plan by plan

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Smartsheet

$9/month
  • Pro$9/month
    • Core project management
    • Automation
    • 1-10 members
  • Business$19/month
    • Advanced automation
    • Portfolio management
    • 3+ members

Which should you pick?

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Choose Smartsheet if

  • You need grid, card, gantt & calendar views.
  • You work on Web, iOS, Android.
  • You also want automated workflows.
Smartsheet review

Questions people ask

Is Optimizely or Smartsheet better?
Neither clearly leads. Optimizely starts at $10000/year and Smartsheet at $9/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Optimizely or Smartsheet?
Optimizely starts at $10000/year and Smartsheet at $9/month.
Does Optimizely or Smartsheet run on more platforms?
Optimizely runs on Web, Mobile. Smartsheet runs on Web, iOS, Android.
What is Optimizely best used for?
Optimizely is most often used for a/b testing and experimentation across web and product experiences, feature flagging and personalisation for digital products. Of those, a/b testing and experimentation across web and product experiences and feature flagging and personalisation for digital products are not what Smartsheet is typically brought in for.
What can Optimizely do that Smartsheet cannot?
Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Smartsheet covers Grid, card, Gantt & calendar views, Automated workflows, Forms & data collection, Resource management. Both handle SOC2, ISO27001.

Answered from the vendors’ own pages

Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
Smartsheet: What is Smartsheet pricing for a construction team?

Smartsheet Pro starts at $9 per user per month (annual billing) for 1-10 members. A construction company can deploy Business plan for 18 licensed users at $19 per user plus unlimited free collaborators (subcontractors, clients) for a typical monthly cost around $576.

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
Smartsheet: Does Smartsheet work offline?

No. Smartsheet has minimal offline access and requires internet connectivity for full functionality.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
Smartsheet: What integrations does Smartsheet support?

Smartsheet integrates with Slack, Microsoft Teams, Microsoft 365, Google Workspace, Jira, Salesforce, Dynamics 365, Tableau, Power BI, DocuSign, Box, Dropbox, plus Zapier and Make for no-code automation.

Source
Smartsheet: Can I use Smartsheet formulas like Excel?

Smartsheet formulas lack the robustness of Excel. Complex nested functions or large-scale data manipulation often hit performance limits, requiring multiple helper columns.

Source
Smartsheet: Does Smartsheet have a free plan?

No. Smartsheet Pro starts at $9 per user per month (annual billing). There is a free trial available, but no perpetual free plan.

Source
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