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Software · head to head

Ontraport vs Clay

Ontraport logo

Ontraport

Software

All-in-one CRM and marketing automation

From
$24/month
Rated
-
Full reviewWebsite
Clay logo

Clay

Software

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ontraport no plan name, monthly price, contact band, user count or email send limit is published on the pricing page; Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • They diverge on capability: Ontraport covers Sales pipeline, Clay covers Data enrichment.

Where they differ

Only the attributes on which Ontraport and Clay actually diverge.

Attributes where Ontraport and Clay differ
AttributeOntraportClay
Starting price$24/monthOn request
Pricing modelsubscriptionquote
Founded20092021

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ontraport

  • Sales pipeline
  • Email marketing
  • Marketing automation
  • Automation
  • Reporting
  • Landing pages
  • Stripe

Only in Clay

  • Data enrichment
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot

Both cover

  • Contact management
  • Zapier
  • Slack
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Ontraport

  • CRM with marketing automation and campaign buildingnot Clay
  • Managing contacts, pages and email sequences in one platformnot Clay

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Ontraport
  • Building automated outbound research and outreach workflowsnot Ontraport

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ontraport

  • No plan name, monthly price, contact band, user count or email send limit is published on the pricing page
  • Reaching a figure requires a trial signup or a sales conversation
  • The two months free saving requires annual billing

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Pricing, plan by plan

Ontraport

$24/month
  • Plus$24/month
    • Contact management
    • Email marketing
  • Pro$79/month
    • Everything in Plus
    • Automation
    • CRM
  • Pro+$149/month
    • Everything in Pro
    • Advanced features
    • API access

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Which should you pick?

Choose Ontraport if

  • You need sales pipeline.
  • You also want email marketing.
Ontraport review

Choose Clay if

  • You need data enrichment.
  • You also want workflow automation.
Clay review

Questions people ask

Is Ontraport or Clay better?
Neither clearly leads. Ontraport starts at $24/month and Clay at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ontraport or Clay?
Ontraport starts at $24/month and Clay at On request.
Does Ontraport or Clay run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Ontraport best used for?
Ontraport is most often used for crm with marketing automation and campaign building, managing contacts, pages and email sequences in one platform. Of those, crm with marketing automation and campaign building and managing contacts, pages and email sequences in one platform are not what Clay is typically brought in for.
What can Ontraport do that Clay cannot?
Ontraport covers Sales pipeline, Email marketing, Marketing automation, Automation. Clay covers Data enrichment, Workflow automation, Integration, API access. Both handle Contact management, Zapier, Slack, GDPR.
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