Is Postmark or Roxhill better?

Neither clearly leads. Postmark starts at On request and Roxhill at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Postmark or Roxhill?

Postmark starts at On request and Roxhill at On request.

Does Postmark or Roxhill run on more platforms?

Postmark runs on Web. Roxhill runs on Web, iOS, Android.

What is Postmark best used for?

Postmark is most often used for sending password reset emails with industry-leading delivery speed, processing inbound email replies into json objects for applications, tracking failed email deliveries and suppressing invalid addresses, separating transactional emails from marketing emails with message streams. Of those, sending password reset emails with industry-leading delivery speed and processing inbound email replies into json objects for applications are not what Roxhill is typically brought in for.

What can Postmark do that Roxhill cannot?

Roxhill covers Journalist database, Journalist profiles, Media lists and distribution, Media requests and alerts.

Marketing · head to head

Postmark vs Roxhill

Postmark

Marketing

No hidden fees, no guesswork. Just the features you need, at a price that makes sense

From: On request
Rated: -

Full review Website

Roxhill

Marketing

UK-focused journalist database and media monitoring, founder-owned and annual only

From: On request
Rated: -

Full review Website

The short version

Each has a real cost: Postmark free tier caps at 100 emails per month with no overages allowed; Roxhill the database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Postmark and Roxhill actually diverge.

Attributes where Postmark and Roxhill differ
Attribute	Postmark	Roxhill
Pricing model	Unknown	quote
Platforms	Web	Web, iOS, Android

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Postmark

Nothing recorded that Roxhill does not also cover.

Only in Roxhill

Journalist database
Journalist profiles
Media lists and distribution
Media requests and alerts
Media monitoring
Bespoke newsletters
Historical search
Journalist Assistant

What people use each for

The jobs each tool is most often brought in to do.

Postmark

Sending password reset emails with industry-leading delivery speednot Roxhill
Processing inbound email replies into JSON objects for applicationsnot Roxhill
Tracking failed email deliveries and suppressing invalid addressesnot Roxhill
Separating transactional emails from marketing emails with message streamsnot Roxhill

Roxhill

A UK in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list.not Postmark
An agency tracking forward features across UK trade and consumer titles to place clients into planned coverage months ahead.not Postmark
A communications team monitoring named spokespeople and measuring their share of voice against competitors in UK media.not Postmark
A UK public sector body procuring through G-Cloud that needs EEA-hosted media monitoring with a published framework price band.not Postmark

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Postmark

Free tier caps at 100 emails per month with no overages allowed
Basic plan ($15/mo) includes 10,000 emails then charges $1.80 per 1,000 extra; Pro and Platform tiers have their own lower per-1,000 overage rates ($1.30 and $1.20), so cost scales per email beyond the included volume
Custom high-volume pricing above the published tiers requires contacting sales

Roxhill

The database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.
Contact records go stale: reviewers report old email addresses and phone numbers, distribution bounces, and there is no self-serve verification step before you send.
At roughly 200,000 to 300,000 journalists it is far smaller than the million-plus figures Cision and Prowly claim, with repeated complaints about thin trade, academic and journal coverage.
Selling is annual only with no monthly plan and a trial functionally restricted to around two weeks, so you cannot genuinely pilot before a twelve-month commitment, which is a poor fit for project or retainer agency work.
Licence bands are 1, 3 and 5 seats, and extra logins, workspaces, smart folders, historical search, share of voice and the spokespeople platform are all chargeable add-ons, so a team of eight to fifteen pays well above any headline band.
Search behaviour is described as counter-intuitive and sometimes returns implausibly few results, which means a null result cannot be trusted and lists need manual cross-checking.
Monitoring accuracy takes time to settle after switching, so coverage is missed in the first weeks after a cutover, which is a real gap risk if you time the migration badly.

Pricing, plan by plan

Postmark

On request

No published plan breakdown. See the Postmark review.

Roxhill

On request

Core$undefined/year
- 1 licence
- Standard database access
- Journalist Assistant
Boutique$undefined/year
- 3 licences
- Adds press release distribution
- 3 workspaces, 6 smart folders, 10 spokespeople, 3 newsletters
Enterprise$undefined/year
- 5 licences
- 5 workspaces, 10 smart folders, 5 newsletters
- Spokespeople platform
Premium$undefined/year
- Everything in Enterprise
- Insights analysis and bespoke reporting
- Competitor share of voice

Which should you pick?

Choose Postmark if

Nothing in the data separates Postmark from Roxhill on the points above - pick on price and on how each one feels to use.

Postmark review

Choose Roxhill if

You need journalist database.
You work on Web, iOS, Android.
You also want journalist profiles.

Roxhill review

Questions people ask

Is Postmark or Roxhill better?: Neither clearly leads. Postmark starts at On request and Roxhill at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Postmark or Roxhill?: Postmark starts at On request and Roxhill at On request.
Does Postmark or Roxhill run on more platforms?: Postmark runs on Web. Roxhill runs on Web, iOS, Android.
What is Postmark best used for?: Postmark is most often used for sending password reset emails with industry-leading delivery speed, processing inbound email replies into json objects for applications, tracking failed email deliveries and suppressing invalid addresses, separating transactional emails from marketing emails with message streams. Of those, sending password reset emails with industry-leading delivery speed and processing inbound email replies into json objects for applications are not what Roxhill is typically brought in for.
What can Postmark do that Roxhill cannot?: Roxhill covers Journalist database, Journalist profiles, Media lists and distribution, Media requests and alerts.

Answered from the vendors’ own pages

Postmark: What is the cheapest paid plan for Postmark email sending?

Postmark Basic plan is $15/month for 10,000 emails, with overages at $1.80 per 1,000 additional emails. Free tier limited to 100/month. No annual billing discount available. Source: https://www.postmarkapp.com/pricing

Source

Roxhill: How much does Roxhill cost?

Not published on the vendor site, but the UK G-Cloud 14 listing discloses £6,450 to £25,000 per instance per year. Use that as your anchor.

Postmark: How are Postmark email overages calculated?

Overages are calculated at month-end and billed with your next plan cost. Basic tier overages: $1.80 per 1,000; Pro: $1.30 per 1,000; Platform: $1.20 per 1,000. Unused monthly emails do not carry over. Source: https://www.postmarkapp.com/pricing

Source

Roxhill: Is Roxhill owned by Cision or Access Intelligence?

No. Companies House shows a single individual holding over 75% of shares and no corporate PSC. It is founder-controlled and unfunded. Note the founder previously sold Gorkana to Cision, so ask for a change-of-control clause.

Postmark: What payment methods does Postmark accept?

Postmark accepts Visa, MasterCard, American Express, Diners Club, and JCB. No PayPal or purchase orders accepted. Bootstrapped startups can request a $75 account credit. Source: https://www.postmarkapp.com/pricing

Source

Roxhill: Is it usable for US or APAC media relations?

Not well. Reviewers describe US, Australian and Asian coverage as materially weaker than UK. Budget for a second database.

Postmark: Can I get a dedicated IP on Postmark without high volume?

No. Postmark dedicated IPs require minimum 300,000 emails per month and start at $50/month. Alternative: use Postmark's shared infrastructure included in all tiers. Source: https://www.postmarkapp.com/pricing

Source

Roxhill: Can I buy monthly?

No. Contracts are annual, sales-gated, with a trial of around two weeks.

Postmark vs Roxhill

Postmark

Roxhill

The short version

Where they differ

What each one covers

Only in Postmark

Only in Roxhill

What people use each for

Postmark

Roxhill

Where each one falls short

Postmark

Roxhill

Pricing, plan by plan

Postmark

Roxhill

Which should you pick?

Choose Postmark if

Choose Roxhill if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Postmark

More on Roxhill

Keep looking

Other head to heads