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Communication · head to head

Mattermost vs Novu

Mattermost logo

Mattermost

Communication

Channel-centric collaboration for secure workflows

From
On request
Rated
-
Full reviewWebsite
Novu logo

Novu

Communication

Open-source notification infrastructure for multi-channel messaging

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Novu has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mattermost no published pricing on public website; requires sales contact for all tiers; Novu free plan activity feed retention is limited to 24 hours, restricting how far back teams can debug delivery issues.
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Mattermost and Novu actually diverge.

Attributes where Mattermost and Novu differ
AttributeMattermostNovu
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWebweb, api

Identical on both: user rating (Not yet rated), category (Communication).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mattermost

Nothing recorded that Novu does not also cover.

Only in Novu

  • Multi-channel workflows
  • Advanced email editor
  • Activity feed
  • Multi-environment support
  • Role-based access control
  • Self-hosting

What people use each for

The jobs each tool is most often brought in to do.

Mattermost

  • Team messaging and collaborationnot Novu
  • Secure enterprise communicationnot Novu
  • On-premise or self-hosted deploymentnot Novu

Novu

  • Building multi-channel notification workflows for a SaaS productnot Mattermost
  • Self-hosting notification infrastructure for data controlnot Mattermost
  • Managing separate notification environments for staging and productionnot Mattermost
  • Tracking notification delivery history and activitynot Mattermost

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mattermost

  • No published pricing on public website; requires sales contact for all tiers
  • Three tiers (Professional, Enterprise, Enterprise Advanced) have feature differences but no cost transparency
  • User scaling caps differ between tiers without public price justification

Novu

  • Free plan activity feed retention is limited to 24 hours, restricting how far back teams can debug delivery issues.
  • Overage on Pro and Team plans is billed at $1.20 per 1,000 additional workflow runs, which can add up at scale.
  • HIPAA BAA compliance and dedicated SSO are Enterprise-only and require custom pricing.

Pricing, plan by plan

Mattermost

On request

No published plan breakdown. See the Mattermost review.

Novu

Free
  • FreeFree
    • 10,000 workflow runs/month
    • All channels included
    • Up to 20 workflows
  • Pro$30/month
    • 30,000+ workflow runs/month
    • Advanced email editor
    • Remove Novu branding
  • Team$250/month
    • 250,000+ workflow runs/month
    • Up to 10 environments
    • 90-day activity feed retention

Which should you pick?

Choose Mattermost if

Nothing in the data separates Mattermost from Novu on the points above - pick on price and on how each one feels to use.

Mattermost review

Choose Novu if

  • You need multi-channel workflows.
  • You want to start without paying.
  • You work on web, api.
  • You also want advanced email editor.
Novu review

Questions people ask

Is Mattermost or Novu better?
Neither clearly leads. Mattermost starts at On request and Novu at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mattermost or Novu?
Novu has a free tier; the other does not. Paid plans start at On request for Mattermost and Free for Novu.
Does Mattermost or Novu run on more platforms?
Mattermost runs on Web. Novu runs on web, api.
Can I use Novu for free?
Yes. Novu has a free tier, so you can try it without paying. Mattermost starts at On request.
What is Mattermost best used for?
Mattermost is most often used for team messaging and collaboration, secure enterprise communication, on-premise or self-hosted deployment. Of those, team messaging and collaboration and secure enterprise communication are not what Novu is typically brought in for.
What can Mattermost do that Novu cannot?
Novu covers Multi-channel workflows, Advanced email editor, Activity feed, Multi-environment support.

Answered from the vendors’ own pages

Mattermost: What user limits apply to each Mattermost pricing tier?

Professional tier supports maximum 250 users. Enterprise scales to 50,000 concurrent users. Enterprise Advanced scales to 200,000 concurrent users. Exact per-user costs not stated.

Source
Novu: What does Novu cost?

Novu offers a Free plan for 10,000 workflow runs per month, Pro from $30/month for 30,000+ runs, Team from $250/month for 250,000+ runs, and custom Enterprise pricing for 10M+ runs.

Source
Mattermost: What support response times are included with each plan?

Professional includes community support plus business hours professional support with next business day response. Enterprise includes 24x7 support with 4-hour response time. Enterprise Advanced includes 24x7 with Premier Support option.

Source
Novu: Is there a free plan, and what are its limits?

Yes, the Free plan includes 10,000 workflow runs per month, all messaging channels, up to 20 workflows, 2 environments, and up to 3 team members.

Source
Mattermost: How much does Mattermost cost for teams under 250 users?

Pricing for Professional tier with user counts under 250 is not disclosed publicly. Contact Mattermost sales for specific quotes.

Source
Novu: How is usage metered?

Billing is based on the number of workflow runs per month rather than per user or per message, with overage on paid plans charged at $1.20 per 1,000 additional runs.

Source
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