Softwr

Marketing · head to head

Moz vs Reportz

Moz logo

Moz

Marketing

SEO platform built around Domain Authority, local listings management and a weekly campaign workflow

From
Free
Rated
-
Full reviewWebsite
Reportz logo

Reportz

Business Intelligence

Per-dashboard marketing reporting at under ten dollars a client

From
$9.9/month
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.; Reportz the connector library is smaller than the established agency reporting tools, and if a platform you report on is missing there is no practical route to getting it added.
  • They diverge on capability: Moz covers Keyword Explorer, Reportz covers Per-dashboard pricing.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Moz and Reportz actually diverge.

Attributes where Moz and Reportz differ
AttributeMozReportz
Starting priceFree$9.9/month
Pricing modelPer month by usage limitsPer month by dashboard count
Free tierYesNo
CategoryMarketingBusiness Intelligence
Founded2004Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in Reportz

  • Per-dashboard pricing
  • Unlimited users
  • Public share links
  • White labelling
  • Template library
  • Scheduled reports
  • Custom KPI widgets
  • Client management

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot Reportz
  • Keyword researchnot Reportz
  • Link buildingnot Reportz
  • Local SEOnot Reportz
  • Competitive analysisnot Reportz

Reportz

  • A five-person SEO agency reporting to twenty five clients that cannot justify several hundred dollars a month for reporting softwarenot Moz
  • A freelancer who needs one white-labelled dashboard per client and nothing elsenot Moz
  • An agency giving clients a live link instead of a monthly PDF, without buying client seatsnot Moz
  • A marketing team wanting a cheap always-on KPI screen fed from ad and analytics platformsnot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
  • The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
  • Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
  • Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
  • Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.

Reportz

  • The connector library is smaller than the established agency reporting tools, and if a platform you report on is missing there is no practical route to getting it added.
  • Four Dots is a small agency-owned business rather than a funded software company, so API breakages and platform changes can take longer to fix than at larger vendors.
  • There is no data modelling, SQL or warehouse layer, so cross-source analysis is limited to what the widget set already supports.
  • Per-dashboard billing means an agency that builds several views per client loses the headline price advantage quickly.
  • Documentation and support are thin compared with larger competitors, and complex setups often need direct email support rather than self-service answers.

Pricing, plan by plan

Moz

Free
  • Free toolsFree
    • Domain Analysis and Domain Authority lookups
    • Limited Keyword Explorer and Link Explorer queries
    • Competitive Research and Brand Authority checks
  • Starter$49/month
    • Entry plan for an individual managing a single website
    • Sits below Standard on the published pricing page
    • Upgrade path into the campaign-based tiers
  • Standard$99/month
    • 79 USD per month billed annually, 950 USD for the first year
    • 1 user seat
    • 3 campaigns and 300 tracked keyword rankings
  • Medium$179/month
    • 143 USD per month billed annually, 1,719 USD for the first year
    • 2 user seats
    • 10 campaigns and 1,500 tracked keyword rankings

Reportz

$9.9/month
  • Consultant$9.9/month
    • Priced per dashboard
    • Unlimited users
    • Unlimited data sources
  • Agency$99/month
    • Around ten dashboards at the same per-dashboard rate
    • Unlimited users
    • Custom domain
  • Enterprise$742.5/month
    • 75 dashboards
    • Volume rate
    • Unlimited users

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose Reportz if

  • You need per-dashboard pricing.
  • You also want unlimited users.
Reportz review

Questions people ask

Is Moz or Reportz better?
Neither clearly leads. Moz starts at Free and Reportz at $9.9/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or Reportz?
Moz has a free tier; the other does not. Paid plans start at Free for Moz and $9.9/month for Reportz.
Does Moz or Reportz run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Reportz starts at $9.9/month.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Reportz is typically brought in for.
What can Moz do that Reportz cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Reportz covers Per-dashboard pricing, Unlimited users, Public share links, White labelling.

Answered from the vendors’ own pages

Moz: How much does Moz Pro cost?

Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.

Reportz: What does Reportz cost?

9.90 US dollars per dashboard per month, with unlimited users and data sources on every tier.

Moz: Is Moz or Ahrefs better?

Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.

Reportz: Is there a free plan?

No, but there is a fifteen day trial with no card required.

Moz: What do the Moz free tools give you?

Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.

Reportz: Who is behind it?

Four Dots, a digital marketing agency in Belgrade that built the tool for its own client reporting.

Moz: Is Domain Authority a Google ranking factor?

No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.

Reportz: Can clients view without a login?

Yes, dashboards can be shared as a public link under your own domain.

Moz: How often does Moz update rankings?

Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.

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