Softwr

Marketing · head to head

Ahrefs vs Reportz

Ahrefs logo

Ahrefs

Marketing

Backlink and keyword research platform run on its own web crawler, metered by credits since 2024

From
Free
Rated
-
Full reviewWebsite
Reportz logo

Reportz

Business Intelligence

Per-dashboard marketing reporting at under ten dollars a client

From
$9.9/month
Rated
-
Full reviewWebsite

The short version

  • Only Ahrefs has a free tier, so it costs nothing to try first.
  • Each has a real cost: Ahrefs the April 2024 move from unlimited usage to credits was a real downgrade for existing customers: Lite meters 1,000 credits per user per month and the data tools lock when they are gone, so heavy research on the entry plan now forces an upgrade to Standard at 249 USD.; Reportz the connector library is smaller than the established agency reporting tools, and if a platform you report on is missing there is no practical route to getting it added.
  • They diverge on capability: Ahrefs covers Site Explorer, Reportz covers Per-dashboard pricing.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Ahrefs and Reportz actually diverge.

Attributes where Ahrefs and Reportz differ
AttributeAhrefsReportz
Starting priceFree$9.9/month
Pricing modelPer month by credits and usage limitsPer month by dashboard count
Free tierYesNo
CategoryMarketingBusiness Intelligence
Founded2010Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ahrefs

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Content Explorer
  • Competitive analysis
  • Backlink checker
  • Keyword research

Only in Reportz

  • Per-dashboard pricing
  • Unlimited users
  • Public share links
  • White labelling
  • Template library
  • Scheduled reports
  • Custom KPI widgets
  • Client management

What people use each for

The jobs each tool is most often brought in to do.

Ahrefs

  • SEO researchnot Reportz
  • Competitor analysisnot Reportz
  • Content planningnot Reportz
  • Backlink analysisnot Reportz
  • Rank trackingnot Reportz

Reportz

  • A five-person SEO agency reporting to twenty five clients that cannot justify several hundred dollars a month for reporting softwarenot Ahrefs
  • A freelancer who needs one white-labelled dashboard per client and nothing elsenot Ahrefs
  • An agency giving clients a live link instead of a monthly PDF, without buying client seatsnot Ahrefs
  • A marketing team wanting a cheap always-on KPI screen fed from ad and analytics platformsnot Ahrefs

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ahrefs

  • The April 2024 move from unlimited usage to credits was a real downgrade for existing customers: Lite meters 1,000 credits per user per month and the data tools lock when they are gone, so heavy research on the entry plan now forces an upgrade to Standard at 249 USD.
  • Pay-as-you-go credits are charged automatically once enabled, so a busy research month can produce an unbudgeted overage bill rather than a hard stop.
  • Every paid tier includes exactly one user, and additional seats cost 40, 60 or 80 USD a month by tier, so a three-person team on Standard pays 369 USD a month rather than 249.
  • Row caps bind before credit caps for many jobs: Lite returns at most 2,500 rows per report, which is not enough to export a mid-sized site backlink profile in one pass.
  • Ahrefs states plainly that it never runs discounts and offers no free trial of the paid plans, so evaluation means paying a full month or working from the ownership-verified free tier.
  • Rank Tracker updates weekly on every tier including Enterprise, so teams needing daily positions have to buy a separate tracker such as SE Ranking or Semrush.
  • A growing share of capability is sold as add-ons rather than included: Report Builder at 99 USD a month, Content Kit from 99 USD, Project Boost at 20 or 200 USD per project, and Brand Radar from 199 USD.

Reportz

  • The connector library is smaller than the established agency reporting tools, and if a platform you report on is missing there is no practical route to getting it added.
  • Four Dots is a small agency-owned business rather than a funded software company, so API breakages and platform changes can take longer to fix than at larger vendors.
  • There is no data modelling, SQL or warehouse layer, so cross-source analysis is limited to what the widget set already supports.
  • Per-dashboard billing means an agency that builds several views per client loses the headline price advantage quickly.
  • Documentation and support are thin compared with larger competitors, and complex setups often need direct email support rather than self-service answers.

Pricing, plan by plan

Ahrefs

Free
  • Ahrefs FreeFree
    • Limited Site Explorer and Site Audit for sites you verify ownership of
    • No access to competitor data
    • Where paid subscriptions land after cancellation
  • Starter$29/month
    • Search and competitor data with reduced row limits
    • No projects tier of the main plan ladder
    • Sits below Lite on the published pricing page
  • Lite$129/month
    • 1 user included, up to 2 more at 40 USD each per month
    • 1,000 credits per user per month, the only tier with a credit cap
    • 5 projects, 750 tracked keywords, 6 months of historical data
  • Standard$249/month
    • 1 user included, up to 5 more at 60 USD each per month
    • Unlimited report credits under fair use
    • 20 projects, 2,000 tracked keywords, 2 years of historical data

Reportz

$9.9/month
  • Consultant$9.9/month
    • Priced per dashboard
    • Unlimited users
    • Unlimited data sources
  • Agency$99/month
    • Around ten dashboards at the same per-dashboard rate
    • Unlimited users
    • Custom domain
  • Enterprise$742.5/month
    • 75 dashboards
    • Volume rate
    • Unlimited users

Which should you pick?

Choose Ahrefs if

  • You need site explorer.
  • You want to start without paying.
  • You also want keywords explorer.
Ahrefs review

Choose Reportz if

  • You need per-dashboard pricing.
  • You also want unlimited users.
Reportz review

Questions people ask

Is Ahrefs or Reportz better?
Neither clearly leads. Ahrefs starts at Free and Reportz at $9.9/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ahrefs or Reportz?
Ahrefs has a free tier; the other does not. Paid plans start at Free for Ahrefs and $9.9/month for Reportz.
Does Ahrefs or Reportz run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Ahrefs for free?
Yes. Ahrefs has a free tier, so you can try it without paying. Reportz starts at $9.9/month.
What is Ahrefs best used for?
Ahrefs is most often used for seo research, competitor analysis, content planning, backlink analysis. Of those, seo research and competitor analysis are not what Reportz is typically brought in for.
What can Ahrefs do that Reportz cannot?
Ahrefs covers Site Explorer, Keywords Explorer, Site Audit, Rank Tracker. Reportz covers Per-dashboard pricing, Unlimited users, Public share links, White labelling.

Answered from the vendors’ own pages

Ahrefs: How much does Ahrefs cost?

Starter is 29 USD a month, Lite 129, Standard 249, Advanced 449 and Enterprise 1,499 with an annual commitment. Paying annually saves up to 17 percent, which Ahrefs describes as two months free, and it is arranged through support rather than on the site.

Reportz: What does Reportz cost?

9.90 US dollars per dashboard per month, with unlimited users and data sources on every tier.

Ahrefs: What are Ahrefs credits and when did they start?

Ahrefs replaced unlimited report usage with credits in April 2024. It meters report credits, crawl credits and API units. Lite includes 1,000 credits per user per month; Standard and above are unlimited under a fair use policy. Purchased pay-as-you-go credits last three billing months.

Reportz: Is there a free plan?

No, but there is a fifteen day trial with no card required.

Ahrefs: Is Ahrefs or Moz better?

Ahrefs has the deeper and fresher link index and stronger competitive research, and it is the default for link work. Moz is cheaper at entry, owns Domain Authority as a reportable metric, and has a real local listings product. If you report DA to clients or manage multi-location listings, Moz earns its place; otherwise Ahrefs wins on data.

Reportz: Who is behind it?

Four Dots, a digital marketing agency in Belgrade that built the tool for its own client reporting.

Ahrefs: Is there a free version or a trial?

There is Ahrefs Free, limited to Site Explorer and Site Audit on sites you verify you own, so it gives you no competitor data. Ahrefs states it never runs discounts and does not offer a trial of the paid plans.

Reportz: Can clients view without a login?

Yes, dashboards can be shared as a public link under your own domain.

Ahrefs: How many users are included?

One, on every paid tier up to Advanced. Extra seats cost 40 USD a month on Lite, 60 on Standard, 80 on Advanced and 100 on Enterprise, and unpaid additional users are billed automatically as pay-as-you-go.

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