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Business Intelligence · head to head

Holistics vs Moz

Holistics logo

Holistics

Business Intelligence

Self-service BI for data teams

From
$800/month
Rated
-
Full reviewWebsite
Moz logo

Moz

Marketing

SEO platform built around Domain Authority, local listings management and a weekly campaign workflow

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Holistics the entry plan is $960 per month billed monthly, which is a high floor for a BI tool; Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • They diverge on capability: Holistics covers Data Modeling, Moz covers Keyword Explorer.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Holistics and Moz actually diverge.

Attributes where Holistics and Moz differ
AttributeHolisticsMoz
Starting price$800/monthFree
Pricing modelsubscriptionPer month by usage limits
Free tierNoYes
PlatformsWeb, CloudWeb
CategoryBusiness IntelligenceMarketing
Founded20152004

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Holistics

  • Data Modeling
  • Version Control
  • Scheduling
  • Caching
  • Embedding
  • BigQuery
  • Snowflake
  • Redshift

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Holistics

  • Modelling business metrics in a code-defined semantic layer with Git version controlnot Moz
  • Self-service exploration and dashboards for non-SQL usersnot Moz
  • Embedding analytics into a customer-facing productnot Moz

Moz

  • SEO auditsnot Holistics
  • Keyword researchnot Holistics
  • Link buildingnot Holistics
  • Local SEOnot Holistics
  • Competitive analysisnot Holistics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Holistics

  • The entry plan is $960 per month billed monthly, which is a high floor for a BI tool
  • Every plan includes only the first 10 users, with additional users charged at $15 per month each on Entry and Standard and $18 on the Security Compliance Suite
  • The Entry plan caps reports at 100, and each additional 100 reports costs $120 per month
  • Google SSO requires the Standard plan at $1,200 per month; enterprise SSO with SAML and SCIM provisioning requires the Security Compliance Suite at $2,400 per month
  • Row-based access control, IP whitelisting, pass-through authentication and user activity monitoring are all Security Compliance Suite features
  • Connecting Git version control to your own repository requires Standard; Entry only gets Holistics-hosted Git
  • White labelling, dynamic row-level permissions and unlimited dashboard viewers for embedded analytics are Custom Plan only, with no published price
  • Bank payments and custom payment terms are Custom Plan only, and custom infosec or legal paperwork is Enterprise plan only
  • The two months off discount requires yearly billing

Moz

  • Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
  • The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
  • Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
  • Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
  • Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.

Pricing, plan by plan

Holistics

$800/month
  • Entry$800/month
    • 100 reports
    • First 10 users included
    • Core self-service analytics
  • Standard$1000/month
    • Unlimited reports
    • First 10 users included
    • Custom charts
  • Security Compliance Suite$2000/month
    • Unlimited reports
    • First 10 users included
    • Granular access controls

Moz

Free
  • Free toolsFree
    • Domain Analysis and Domain Authority lookups
    • Limited Keyword Explorer and Link Explorer queries
    • Competitive Research and Brand Authority checks
  • Starter$49/month
    • Entry plan for an individual managing a single website
    • Sits below Standard on the published pricing page
    • Upgrade path into the campaign-based tiers
  • Standard$99/month
    • 79 USD per month billed annually, 950 USD for the first year
    • 1 user seat
    • 3 campaigns and 300 tracked keyword rankings
  • Medium$179/month
    • 143 USD per month billed annually, 1,719 USD for the first year
    • 2 user seats
    • 10 campaigns and 1,500 tracked keyword rankings

Which should you pick?

Choose Holistics if

  • You need data modeling.
  • You work on Web, Cloud.
  • You also want version control.
Holistics review

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Questions people ask

Is Holistics or Moz better?
Neither clearly leads. Holistics starts at $800/month and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Holistics or Moz?
Moz has a free tier; the other does not. Paid plans start at $800/month for Holistics and Free for Moz.
Does Holistics or Moz run on more platforms?
Holistics runs on Web, Cloud. Moz runs on Web.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Holistics starts at $800/month.
What is Holistics best used for?
Holistics is most often used for modelling business metrics in a code-defined semantic layer with git version control, self-service exploration and dashboards for non-sql users, embedding analytics into a customer-facing product. Of those, modelling business metrics in a code-defined semantic layer with git version control and self-service exploration and dashboards for non-sql users are not what Moz is typically brought in for.
What can Holistics do that Moz cannot?
Holistics covers Data Modeling, Version Control, Scheduling, Caching. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Both handle Web support.

Answered from the vendors’ own pages

Holistics: How much do additional Holistics users cost?

Additional users cost $12.50 per month (yearly billing) or $15 per month (monthly billing) for Entry/Standard plans, and $15-18 per month for Security Suite.

Source
Moz: How much does Moz Pro cost?

Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.

Holistics: Can I purchase additional reports on Holistics?

Yes, additional 100-report blocks cost $100 per month (yearly) or $120 per month (monthly billing).

Source
Moz: Is Moz or Ahrefs better?

Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.

Holistics: Does Holistics support multiple data centers?

Yes, Holistics supports multiple data centers in US, EU, and APAC regions with pricing available for embedded analytics with unlimited dashboard viewers.

Source
Moz: What do the Moz free tools give you?

Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.

Moz: Is Domain Authority a Google ranking factor?

No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.

Moz: How often does Moz update rankings?

Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.

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