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Moz vs Peakon by Workday

Moz logo

Moz

Software

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite
Peakon by Workday logo

Peakon by Workday

Software

Turn employee feedback into business success

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush; Peakon by Workday pricing is not published; sold by quote through a sales process
  • They diverge on capability: Moz covers Keyword Explorer, Peakon by Workday covers Continuous listening.

Where they differ

Only the attributes on which Moz and Peakon by Workday actually diverge.

Attributes where Moz and Peakon by Workday differ
AttributeMozPeakon by Workday
Starting priceFreeOn request
Pricing modelUnknownquote
Free tierYesNo
Founded20042014

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in Peakon by Workday

  • Continuous listening
  • Pulse surveys
  • AI-powered insights
  • Real-time dashboards
  • Benchmarking
  • Action planning
  • Manager enablement
  • DEI analytics

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot Peakon by Workday
  • Keyword researchnot Peakon by Workday
  • Link buildingnot Peakon by Workday
  • Local SEOnot Peakon by Workday
  • Competitive analysisnot Peakon by Workday

Peakon by Workday

  • Employee engagement measurementnot Moz
  • Real-time sentiment trackingnot Moz
  • Turnover forecastingnot Moz
  • Leadership developmentnot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Peakon by Workday

  • Pricing is not published; sold by quote through a sales process

Pricing, plan by plan

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Peakon by Workday

On request

No published plan breakdown. See the Peakon by Workday review.

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose Peakon by Workday if

  • You need continuous listening.
  • You also want pulse surveys.
Peakon by Workday review

Questions people ask

Is Moz or Peakon by Workday better?
Neither clearly leads. Moz starts at Free and Peakon by Workday at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or Peakon by Workday?
Moz has a free tier; the other does not. Paid plans start at Free for Moz and On request for Peakon by Workday.
Does Moz or Peakon by Workday run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Peakon by Workday starts at On request.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Peakon by Workday is typically brought in for.
What can Moz do that Peakon by Workday cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Peakon by Workday covers Continuous listening, Pulse surveys, AI-powered insights, Real-time dashboards.

Answered from the vendors’ own pages

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

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