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Software · head to head

Moz vs Workhuman

Moz logo

Moz

Software

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite
Workhuman logo

Workhuman

Software

Bring more humanity to the workplace

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • They diverge on capability: Moz covers Keyword Explorer, Workhuman covers Social recognition.

Where they differ

Only the attributes on which Moz and Workhuman actually diverge.

Attributes where Moz and Workhuman differ
AttributeMozWorkhuman
Starting priceFreeOn request
Pricing modelUnknownquote
Free tierYesNo
PlatformsWebWeb, Ios, Android, Api
Founded20041999

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in Workhuman

  • Social recognition
  • Service milestones
  • Peer-to-peer awards
  • Conversations (feedback)
  • Life events celebration
  • Community celebrations
  • Rewards marketplace
  • Workhuman IQ analytics

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot Workhuman
  • Keyword researchnot Workhuman
  • Link buildingnot Workhuman
  • Local SEOnot Workhuman
  • Competitive analysisnot Workhuman

Workhuman

  • Employee recognitionnot Moz
  • Service anniversariesnot Moz
  • Continuous feedbacknot Moz
  • Culture transformationnot Moz
  • Retention improvementnot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Workhuman

Nothing recorded yet. See the Workhuman review.

Pricing, plan by plan

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Workhuman

On request
  • Social Recognition$undefined/month
    • Peer-to-peer recognition
    • Manager recognition
    • Points & rewards
  • Service Milestones$undefined/month
    • Anniversary celebrations
    • Career milestones
    • Custom awards
  • Full Suite$undefined/month
    • All recognition products
    • Conversations (feedback)
    • Life events

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose Workhuman if

  • You need social recognition.
  • You work on Web, Ios, Android, Api.
  • You also want service milestones.
Workhuman review

Questions people ask

Is Moz or Workhuman better?
Neither clearly leads. Moz starts at Free and Workhuman at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or Workhuman?
Moz has a free tier; the other does not. Paid plans start at Free for Moz and On request for Workhuman.
Does Moz or Workhuman run on more platforms?
Moz runs on Web. Workhuman runs on Web, Ios, Android, Api.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Workhuman starts at On request.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Workhuman is typically brought in for.
What can Moz do that Workhuman cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Workhuman covers Social recognition, Service milestones, Peer-to-peer awards, Conversations (feedback).

Answered from the vendors’ own pages

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

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