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Webinars · head to head

Panopto vs Umami

Panopto logo

Panopto

Webinars

Video management and live streaming platform for enterprises

From
On request
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Umami has a free tier, so it costs nothing to try first.
  • Each has a real cost: Panopto no price list is published, and the vendor states there are no tiers at all; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: Panopto covers Video management, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Panopto and Umami actually diverge.

Attributes where Panopto and Umami differ
AttributePanoptoUmami
Starting priceOn requestFree
Pricing modelsubscriptionPer month by event count
Free tierNoYes
PlatformsWindows, Mac, IOS, Android, WebWeb, Linux
CategoryWebinarsMarketing
Founded2007Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Panopto

  • Video management
  • Live streaming
  • Recording
  • Search
  • Analytics
  • Microsoft 365
  • Canvas
  • Blackboard

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Panopto

  • Recording, hosting and searching lecture and training videonot Umami
  • Integrating video libraries with learning management systemsnot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Panopto
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Panopto
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Panopto
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot Panopto

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Panopto

  • No price list is published, and the vendor states there are no tiers at all
  • Cost depends on user count, integrations, add ons and deployment model, so several negotiated variables set the figure
  • Four capabilities are separately priced add ons on top of any quote
  • Every route to a figure is a demo or a conversation with sales

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

Panopto

On request
  • Professional$500/month
    • Video storage
    • Basic features
  • Business$1000/month
    • Live streaming
    • Analytics
  • Enterprise$2500/month
    • Custom solutions
    • Dedicated support

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose Panopto if

  • You need video management.
  • You work on Windows, Mac, IOS, Android, Web.
  • You also want live streaming.
Panopto review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is Panopto or Umami better?
Neither clearly leads. Panopto starts at On request and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Panopto or Umami?
Umami has a free tier; the other does not. Paid plans start at On request for Panopto and Free for Umami.
Does Panopto or Umami run on more platforms?
Panopto runs on Windows, Mac, IOS, Android, Web. Umami runs on Web, Linux.
Can I use Umami for free?
Yes. Umami has a free tier, so you can try it without paying. Panopto starts at On request.
What is Panopto best used for?
Panopto is most often used for recording, hosting and searching lecture and training video, integrating video libraries with learning management systems. Of those, recording, hosting and searching lecture and training video and integrating video libraries with learning management systems are not what Umami is typically brought in for.
What can Panopto do that Umami cannot?
Panopto covers Video management, Live streaming, Recording, Search. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Panopto: How much does Panopto cost?

Panopto does not publish pricing rates. Instead, each organization receives a custom quote based on unique factors including the number of users, storage needs, integrations required, and deployment model.

Source
Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Panopto: What is included in Panopto's base enterprise plan?

The base enterprise plan includes enterprise-scale storage, AI capabilities like search and auto-captions, content creation tools, security and compliance features, LMS integrations, and dedicated implementation support.

Source
Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Panopto: Does Panopto offer a free trial?

Panopto offers free product demonstrations for prospective customers, with pricing discussions typically conducted through direct contact with their sales team.

Source
Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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