Softwr

Research · head to head

Attest vs Zappi

Attest logo

Attest

Research

Straightforward pricing for predictable research costs

From
On request
Rated
-
Full reviewWebsite
Zappi logo

Zappi

Research

Automated consumer insights platform for testing advertising, product concepts and brand health

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Attest pricing is metered by credits, where one credit equals one survey question answered by one person, rather than a flat per seat rate; Zappi nothing is published: pricing is a platform subscription plus a prepaid credit bundle quoted per customer, so a buyer cannot benchmark the cost against agency research without going through sales.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Attest and Zappi actually diverge.

Attributes where Attest and Zappi differ
AttributeAttestZappi
Pricing modelsubscriptionquote

Identical on both: starting price (On request), free tier (No), platforms (Web), user rating (Not yet rated), category (Research).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attest

Nothing recorded that Zappi does not also cover.

Only in Zappi

  • Validated study templates
  • Respondent panel access
  • Normative benchmarks
  • Creative testing
  • Brand health tracking
  • AI analysis over history
  • Unlimited users
  • Exports and integrations

What people use each for

The jobs each tool is most often brought in to do.

Attest

  • Testing product concepts with global audiencesnot Zappi
  • Monitoring brand health across campaignsnot Zappi
  • Validating creative concepts before launchnot Zappi
  • Researching market trends in 70 languagesnot Zappi

Zappi

  • A beverage brand screening thirty flavour concepts before committing to two for consumer testingnot Attest
  • A marketing team pre-testing three advertising edits in a day so a media booking deadline can be metnot Attest
  • An insights function replacing repeated ad-hoc agency studies with a comparable, accumulating body of test resultsnot Attest
  • A brand manager running continuous brand health tracking without negotiating a separate tracker contract each yearnot Attest

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attest

  • Pricing is metered by credits, where one credit equals one survey question answered by one person, rather than a flat per seat rate
  • The Basic tier caps usage at 50,000 credits; going beyond it requires upgrading to Standard (100,000), Elite (200,000) or a custom plan above 400,000
  • Additional credits purchased mid year cost 10 percent more per credit than the plan rate

Zappi

  • Nothing is published: pricing is a platform subscription plus a prepaid credit bundle quoted per customer, so a buyer cannot benchmark the cost against agency research without going through sales.
  • Credits are prepaid against a forecast of the year ahead, which means a team that overestimates research volume ends the year having paid for studies it never ran.
  • The template model that makes studies fast also constrains them; a research question that does not fit a validated instrument either gets forced into one or goes to an agency anyway.
  • Normative benchmarks are strongest in fast-moving consumer goods categories where Zappi has depth, and thinner in business-to-business, financial services and niche categories, where the comparison numbers mean less.
  • Because respondents come from Zappi-sourced panels, sample composition is a vendor decision rather than yours, and any team that needs a bespoke recruitment specification or a low-incidence audience will find the automated route unsuitable.

Pricing, plan by plan

Attest

On request
  • Basic$undefined/mo
    • Up to 50,000 credits
  • Standard$undefined/mo
    • Up to 100,000 credits
  • Elite$undefined/mo
    • Up to 200,000 credits
  • Custom$undefined/mo
    • Over 400,000+ credits

Zappi

On request
  • Premium$undefined/year
    • Platform subscription with unlimited users
    • Access to all research solutions
    • Credit bundle scoped to annual research volume
  • Enterprise$undefined/year
    • Platform subscription with unlimited users
    • Multi-market and global organisation controls
    • Connected insights across markets and brands

Which should you pick?

Choose Attest if

Nothing in the data separates Attest from Zappi on the points above - pick on price and on how each one feels to use.

Attest review

Choose Zappi if

  • You need validated study templates.
  • You also want respondent panel access.
Zappi review

Questions people ask

Is Attest or Zappi better?
Neither clearly leads. Attest starts at On request and Zappi at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attest or Zappi?
Attest starts at On request and Zappi at On request.
Does Attest or Zappi run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Attest best used for?
Attest is most often used for testing product concepts with global audiences, monitoring brand health across campaigns, validating creative concepts before launch, researching market trends in 70 languages. Of those, testing product concepts with global audiences and monitoring brand health across campaigns are not what Zappi is typically brought in for.
What can Attest do that Zappi cannot?
Zappi covers Validated study templates, Respondent panel access, Normative benchmarks, Creative testing.

Answered from the vendors’ own pages

Attest: How does Attest's credit system work?

Attest uses a credit-based pricing system where one credit equals one survey answer from one respondent. For example, a 10-question survey completed by 500 people uses 5,000 credits. Only respondents who meet survey criteria consume credits from the qualifying question.

Source
Zappi: Does Zappi publish prices?

No. It publishes the structure, a platform subscription plus credits plus optional services, but not the numbers.

Attest: What plans does Attest offer?

Attest offers four subscription plans: Basic (up to 50,000 credits), Standard (up to 100,000 credits), Elite (up to 200,000 credits), and Custom (over 400,000+ credits). All plans include unlimited user seats, designated research expert, customer success team support, and access to 150+ million consumers across 59 countries in 70+ languages.

Source
Zappi: How fast do results come back?

Automated tests typically return within hours to a day, which is the main reason teams choose it over a commissioned study.

Attest: Can I purchase additional credits on Attest?

Yes. Additional credits are available as add-ons throughout the year. Add-on credits cost 10% more than the per-credit rate in annual plans.

Source
Zappi: Do we still need an agency?

For standard concept, creative and brand tests, usually not. For bespoke methodologies and hard-to-reach audiences, yes.

Zappi: Is there a per-seat charge?

No. Both published tiers include unlimited users; the variable cost is research credits.

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