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Technology · head to head

Mixpanel vs Supabase

Mixpanel logo

Mixpanel

Technology

Product analytics that helps you convert, engage, and retain more users

From
Free
Rated
-
Full reviewWebsite
Supabase logo

Supabase

Technology

The open source Firebase alternative

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mixpanel pricing can scale significantly at high volumes with expensive per-user rates; Supabase free tier projects auto-pause after 1 week of inactivity
  • They diverge on capability: Mixpanel covers Event analytics, Supabase covers PostgreSQL database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Mixpanel and Supabase actually diverge.

Attributes where Mixpanel and Supabase differ
AttributeMixpanelSupabase
PlatformsWeb, Mobile, APIsWeb, iOS, Android
Founded20092020

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mixpanel

  • Event analytics
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • A/B testing
  • Predictive analytics
  • Custom dashboards
  • Real-time data

Only in Supabase

  • PostgreSQL database
  • Auto-generated APIs
  • Authentication & authorization
  • Real-time subscriptions
  • Storage
  • Edge functions
  • Vector embeddings
  • Database migrations

What people use each for

The jobs each tool is most often brought in to do.

Mixpanel

  • User behavior analysisnot Supabase
  • Product optimizationnot Supabase
  • Conversion trackingnot Supabase
  • Retention improvementnot Supabase
  • Feature adoptionnot Supabase

Supabase

  • Web application backends using Postgres plus auto-generated REST/GraphQL APIsnot Mixpanel
  • Mobile app backends via Flutter/Swift/Kotlin client librariesnot Mixpanel
  • AI applications using vector/embeddings storagenot Mixpanel
  • Authentication with 20+ social providers plus email/passwordnot Mixpanel
  • File and media storage (S3-compatible with CDN) and realtime sync over WebSocketsnot Mixpanel

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mixpanel

  • Pricing can scale significantly at high volumes with expensive per-user rates
  • Limited built-in data visualization options compared to some competitors
  • Requires implementation expertise to properly instrument event tracking

Supabase

  • Free tier projects auto-pause after 1 week of inactivity
  • Free tier hard caps: 500 MB database, 1 GB file storage, 5 GB egress/month, 50,000 monthly active users, max 2 active free projects per organization
  • Pro plan charges usage overages beyond included quotas, e.g. $0.00325 per MAU above 100,000 and $0.125/GB disk above 8 GB
  • SOC2/ISO 27001 certification and HIPAA (add-on) compliance require the $599/month Team plan; not available on the $25/month Pro plan

Pricing, plan by plan

Mixpanel

Free

No published plan breakdown. See the Mixpanel review.

Supabase

Free
  • FreeFree
    • 50,000 MAU
    • 500MB database
    • 5GB egress
  • Pro$25/month
    • 100,000 MAU
    • 8GB disk
    • 250GB egress
  • Team$599/month
    • SOC2 and ISO 27001
    • HIPAA add-on
    • 28-day log / 14-day backup retention
  • Enterprise$undefined/month
    • Custom limits
    • Dedicated support manager
    • 24/7/365 support

Which should you pick?

Choose Mixpanel if

  • You need event analytics.
  • You want to start without paying.
  • You work on Web, Mobile, APIs.
  • You also want user segmentation.
Mixpanel review

Choose Supabase if

  • You need postgresql database.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want auto-generated apis.
Supabase review

Questions people ask

Is Mixpanel or Supabase better?
Neither clearly leads. Mixpanel starts at Free and Supabase at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mixpanel or Supabase?
Mixpanel starts at Free and Supabase at Free.
Does Mixpanel or Supabase run on more platforms?
Mixpanel runs on Web, Mobile, APIs. Supabase runs on Web, iOS, Android.
Can I use Mixpanel for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mixpanel best used for?
Mixpanel is most often used for user behavior analysis, product optimization, conversion tracking, retention improvement. Of those, user behavior analysis and product optimization are not what Supabase is typically brought in for.
What can Mixpanel do that Supabase cannot?
Mixpanel covers Event analytics, User segmentation, Funnel analysis, Retention analysis. Supabase covers PostgreSQL database, Auto-generated APIs, Authentication & authorization, Real-time subscriptions.

Answered from the vendors’ own pages

Mixpanel: Is Mixpanel free?

Yes, Mixpanel offers a generous free plan with up to 20 million events per month, unlimited team members, core analytics reports, 10K session replays, and 12 months data retention. No credit card required.

Source
Supabase: How much does Supabase cost?

Supabase offers a free tier and three paid plans. Pro starts at $25 per month, Team at $599 per month, and Enterprise requires a custom quote. All pricing is in USD charged monthly.

Source
Mixpanel: How does Mixpanel pricing work?

Mixpanel pricing is based on Monthly Tracked Users (MTUs). The free tier includes core analytics. Growth tier starts at $20/month for up to 10,000 MTUs. Enterprise pricing is custom based on volume, retention, and contract terms.

Source
Supabase: What are Supabase's usage overage fees?

Pro plan users pay $0.00325 per monthly active user over the 100,000 included, and $0.125 per GB for database storage exceeding 8 GB per project. Compute instances cost $10 to $3,730+ per month.

Source
Mixpanel: What are Mixpanel's core analytics features?

Mixpanel provides Insights for user behavior analysis, Funnels for conversion tracking, Flows for user journey visualization, and Retention analysis. All available on the free tier.

Source
Mixpanel: Does Mixpanel track page views or events?

Mixpanel tracks user actions and events rather than page views, providing a more granular understanding of user behavior. It offers a simple SDK compatible with major platforms including mobile.

Source
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