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CRM · head to head

Mixmax vs Playvox

Mixmax logo

Mixmax

CRM

Email productivity and sales engagement platform

From
Free
Free plan
Yes
Full reviewWebsite
Playvox logo

Playvox

Customer Support

Contact centre quality management, coaching and workforce management, now sold by NiCE

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Mixmax has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mixmax free plan severely limits email tracking to 20 emails per month; Playvox niCE acquired Playvox in 2023 and also sells CXone above it, so at renewal you are negotiating with a vendor that has a commercial incentive to move you to the more expensive tier rather than invest in the one you bought.
  • They diverge on capability: Mixmax covers Email tracking, Playvox covers Quality management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Mixmax and Playvox actually diverge.

Attributes where Mixmax and Playvox differ
AttributeMixmaxPlayvox
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWeb, GmailWeb
CategoryCRMCustomer Support
Founded2014Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mixmax

  • Email tracking
  • Meeting scheduling
  • Email sequences
  • Templates
  • Mail merge
  • Gmail
  • Salesforce
  • HubSpot

Only in Playvox

  • Quality management
  • Agent coaching
  • Workforce management
  • Performance management
  • Agent motivation
  • Helpdesk connectors
  • Interaction analytics

What people use each for

The jobs each tool is most often brought in to do.

Mixmax

  • Email outreachnot Playvox
  • Meeting schedulingnot Playvox
  • Follow-up automationnot Playvox
  • Sales trackingnot Playvox

Playvox

  • A 200-agent support team on Zendesk that wants structured call and ticket scoring without moving to a full contact centre platformnot Mixmax
  • A CX operations group running chat, email and voice queues that needs one forecasting model across all three rather than a voice-only rota toolnot Mixmax
  • A BPO that must evidence quality scores per client and needs calibration workflows to prove reviewers score consistentlynot Mixmax
  • A support organisation with high first-year attrition that wants coaching assignments tied directly to the criteria an agent failednot Mixmax

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mixmax

  • Free plan severely limits email tracking to 20 emails per month
  • Download tracking in Outlook only works through web app, not desktop
  • Tracking indicators not supported for Outlook desktop users
  • Limited integration with email clients beyond Gmail

Playvox

  • NiCE acquired Playvox in 2023 and also sells CXone above it, so at renewal you are negotiating with a vendor that has a commercial incentive to move you to the more expensive tier rather than invest in the one you bought.
  • Playvox WFM carries a minimum agent commitment reported around 35 seats, so a team of 20 either pays for agents it does not have or cannot buy the module at all.
  • The suite is modular and priced modularly, so the quality, performance, coaching, WFM and analytics pieces each carry a line item and the advertised mid-market saving disappears once you licence three or four of them.
  • Forecasting was built around digital and omnichannel volume, and teams with complex voice requirements such as skills-based routing with heavy shrinkage rules routinely find the scheduling engine less precise than dedicated voice WFM tools.
  • Because it sits on top of another vendor helpdesk rather than owning the interaction data, scoring depends on connector fidelity, and when a source platform changes its API or its recording retention the scorecards go stale before anyone notices.

Pricing, plan by plan

Mixmax

Free
  • FreeFree
    • Email tracking (100/mo)
    • Basic scheduling
    • Email templates
  • SMB$34/month
    • Unlimited tracking
    • Sequences
    • Mail merge
  • Growth$65/month
    • All SMB features
    • Automation rules
    • Dialer
  • EnterpriseFree
    • All Growth features
    • Admin controls
    • SSO

Playvox

On request
  • Playvox by NiCE Workforce Engagement Management$undefined/year
    • Quality management and scorecards
    • Coaching workflows
    • Performance dashboards

Which should you pick?

Choose Mixmax if

  • You need email tracking.
  • You want to start without paying.
  • You work on Web, Gmail.
  • You also want meeting scheduling.
Mixmax review

Choose Playvox if

  • You need quality management.
  • You also want agent coaching.
Playvox review

Questions people ask

Is Mixmax or Playvox better?
Neither clearly leads. Mixmax starts at Free and Playvox at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mixmax or Playvox?
Mixmax has a free tier; the other does not. Paid plans start at Free for Mixmax and On request for Playvox.
Does Mixmax or Playvox run on more platforms?
Mixmax runs on Web, Gmail. Playvox runs on Web.
Can I use Mixmax for free?
Yes. Mixmax has a free tier, so you can try it without paying. Playvox starts at On request.
What is Mixmax best used for?
Mixmax is most often used for email outreach, meeting scheduling, follow-up automation, sales tracking. Of those, email outreach and meeting scheduling are not what Playvox is typically brought in for.
What can Mixmax do that Playvox cannot?
Mixmax covers Email tracking, Meeting scheduling, Email sequences, Templates. Playvox covers Quality management, Agent coaching, Workforce management, Performance management.

Answered from the vendors’ own pages

Mixmax: Does Mixmax integrate with Gmail?

Yes. Mixmax is a Chrome extension that integrates directly with Gmail and Google Workspace. It adds email tracking, templates, meeting scheduling, and workflow automation features directly into Gmail.

Source
Playvox: Is Playvox still sold as its own product?

Yes, as Playvox by NiCE. It is a distinct SKU beneath NiCE CXone, not a discontinued brand, but it is sold by NiCE sales rather than an independent company.

Mixmax: What email tracking does Mixmax provide?

Mixmax tracks email opens, clicks, and downloads in real time. The free plan includes tracking for up to 20 emails per month, while paid plans offer unlimited tracking across all emails.

Source
Playvox: Do I need NiCE CXone to use it?

No. Playvox connects to Zendesk, Salesforce, Freshdesk, Genesys and others. Running it against a competitor platform is supported, though it is not where the vendor makes the most money.

Mixmax: What does Mixmax cost?

Mixmax offers a free plan with limited tracking (20 emails/month) and basic features. Paid plans include Inbox Copilot, Engagement Copilot, and Mixmax Suite with unlimited tracking and advanced automation.

Source
Playvox: What does it actually cost?

Nothing is published. Full-suite list pricing reported by buyers sits around 70 to 120 US dollars per agent per month, with WFM alone around 30 to 60, before volume discounting.

Playvox: Can a 15-agent team buy it?

Not realistically for WFM, which carries a minimum seat commitment. Quality management alone is more accessible but still sold on an annual quoted contract.

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