Softwr

Marketing · head to head

Countly vs Windmill

Countly logo

Countly

Marketing

Product analytics for mobile and web

From
Free
Rated
-
Full reviewWebsite
Windmill logo

Windmill

Automation Integration

Open-source developer platform for building scripts, workflows, and internal apps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Windmill free self-hosted tier caps SSO users at 10 and workspaces at 3, requiring Enterprise for larger teams.
  • They diverge on capability: Countly covers Event tracking, Windmill covers Script-to-workflow engine.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Countly and Windmill actually diverge.

Attributes where Countly and Windmill differ
AttributeCountlyWindmill
Pricing modelsubscriptionopen-source
PlatformsWeb, Mobile, Apiweb, api, linux, windows, mac
CategoryMarketingAutomation Integration
Founded2012Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Countly

  • Event tracking
  • Crash reporting
  • Analytics dashboard
  • User retention
  • Open-source
  • Cloud deployment
  • On-premise deployment
  • Web support

Only in Windmill

  • Script-to-workflow engine
  • Auto-generated UIs
  • Self-hosted deployment
  • Git sync
  • SSO support
  • Audit logs

What people use each for

The jobs each tool is most often brought in to do.

Countly

  • Product analytics for mobile and web applicationsnot Windmill
  • Self hosting analytics where data cannot leave the organisationnot Windmill

Windmill

  • Turning ad-hoc scripts into scheduled jobs and APIsnot Countly
  • Building internal tools from existing Python/TypeScript codenot Countly
  • Self-hosted automation for engineering teamsnot Countly
  • Orchestrating multi-language workflowsnot Countly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Countly

  • The private cloud plan starts at $175 a month and is described as usage based without stating the unit
  • No event cap, data point limit or user limit is published for either paid plan
  • The self hosted Enterprise edition is custom priced and billed annually
  • Adaptivity and intelligence features are separately priced add ons on the cheaper plan

Windmill

  • Free self-hosted tier caps SSO users at 10 and workspaces at 3, requiring Enterprise for larger teams.
  • Compute unit and seat-based pricing (developer vs. operator seats, worker compute units) adds pricing complexity beyond a flat monthly fee.
  • Email triggers are capped at 100/day on the free tier, limiting event-driven use cases without upgrading.
  • Smaller ecosystem of pre-built integrations compared to more established automation tools like n8n.

Pricing, plan by plan

Countly

Free
  • Flex (Private Cloud)$175/month
    • Usage-based pricing (not seat-based)
    • Advanced Analytics included
    • Adaptivity and Intelligence available as add-ons
  • Enterprise (Self-Hosted)$null/mo
    • Custom pricing, requires demo booking
    • All capabilities included
    • Deploy on your infrastructure

Windmill

Free
  • Free / Open-sourceFree
    • Unlimited executions
    • Self-hosted deployment
    • Max 10 users with SSO
  • Enterprise$120/month
    • Unlimited executions and workspaces
    • Uncapped SSO seats
    • 24/7 priority support (3-hour response)

Which should you pick?

Choose Countly if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want crash reporting.
Countly review

Choose Windmill if

  • You need script-to-workflow engine.
  • You want to start without paying.
  • You work on web, api, linux, windows, mac.
  • You also want auto-generated uis.
Windmill review

Questions people ask

Is Countly or Windmill better?
Neither clearly leads. Countly starts at Free and Windmill at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Countly or Windmill?
Countly starts at Free and Windmill at Free.
Does Countly or Windmill run on more platforms?
Countly runs on Web, Mobile, Api. Windmill runs on web, api, linux, windows, mac.
Can I use Countly for free?
Both have a free tier, so you can try either at no cost before committing.
What is Countly best used for?
Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Windmill is typically brought in for.
What can Countly do that Windmill cannot?
Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Windmill covers Script-to-workflow engine, Auto-generated UIs, Self-hosted deployment, Git sync.

Answered from the vendors’ own pages

Countly: How much does Countly cost?

Countly's Flex plan (private cloud) starts at $175/month with pay-as-you-go cancellation. Enterprise (self-hosted) requires custom pricing and annual billing. Both plans include advanced analytics, and Flex offers a 14-day free trial.

Source
Windmill: What does Windmill cost?

Windmill's Free and Open-source edition is $0/month for self-hosted use with unlimited executions, while Enterprise starts at $120/month with unlimited workspaces and uncapped SSO seats, priced further by developer/operator seats and compute units.

Source
Countly: What is the difference between Countly Flex and Enterprise plans?

Flex uses usage-based pricing on Countly's cloud with monthly billing. Enterprise requires custom pricing and annual billing, but allows self-hosting on your infrastructure with zero vendor access to data, dedicated support, and included SLA.

Source
Windmill: Is there a free plan and what are its limits?

The free self-hosted plan supports unlimited executions but caps SSO at 10 users, workspaces at 3, groups/permissions at 4, and email triggers at 100 per day.

Source
Countly: Can I add Adaptivity and Intelligence to Countly Flex?

Yes, Adaptivity and Intelligence suites can be added to Flex as needed. Both are included standard with Enterprise plans.

Source
Windmill: How is usage metered on Windmill Enterprise?

Enterprise usage is metered through seats (developer seats at $20/month, operator seats at $10/month) and compute units, e.g. $100/month for 2 standard-worker compute units.

Source
Windmill: What happens to a self-hosted Windmill deployment if the company shuts down?

The pricing page addresses this directly as an FAQ topic, noting that self-hosted applications built on the open-source edition can continue running independently of Windmill the company.

Source
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