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Marketing · head to head

Matomo vs Stitch

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
Stitch logo

Stitch

Automation Integration

Simple, powerful ETL built for data teams

From
$100/month
Rated
-
Full reviewWebsite

The short version

  • Only Matomo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Stitch the Standard plan allows a single destination, so loading the same data into two warehouses requires the $1,500 a month Advanced plan
  • They diverge on capability: Matomo covers Web analytics, Stitch covers Data replication.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and Stitch actually diverge.

Attributes where Matomo and Stitch differ
AttributeMatomoStitch
Starting priceFree$100/month
Pricing modelfreemiumusage-based
Free tierYesNo
PlatformsWeb, On-premiseWeb, Cloud
CategoryMarketingAutomation Integration
Founded20072014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • On-premise deployment

Only in Stitch

  • Data replication
  • Schema detection
  • Data transformation
  • Real-time sync
  • Monitoring
  • Error handling
  • Incremental updates
  • 200+ connectors

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Stitch
  • Self hosting analytics so visitor data stays on owned infrastructurenot Stitch

Stitch

  • Data integration and ETL (Extract, Transform, Load)not Matomo
  • Data pipeline managementnot Matomo
  • Cloud data warehouse loadingnot Matomo
  • Real-time data synchronizationnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Stitch

  • The Standard plan allows a single destination, so loading the same data into two warehouses requires the $1,500 a month Advanced plan
  • The Advanced and Premium plans are billed annually only
  • The jump from Standard to Advanced is from $100 a month to $1,500
  • Standard is limited to 10 sources and 5 users
  • HIPAA support and private connectivity options such as VPN, AWS PrivateLink and VPC peering are excluded from Standard
  • Published prices are US only, with international pricing available on request

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Stitch

$100/month
  • Standard$100/month
    • 5-300 million rows per month (configurable)
    • 1 destination
    • 10 standard sources
  • Advanced$1500/month
    • 100 million rows per month
    • 3 destinations
    • Unlimited enterprise sources
  • Premium$3000/month
    • 1 billion rows per month
    • 5 destinations
    • Unlimited enterprise sources

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose Stitch if

  • You need data replication.
  • You work on Web, Cloud.
  • You also want schema detection.
Stitch review

Questions people ask

Is Matomo or Stitch better?
Neither clearly leads. Matomo starts at Free and Stitch at $100/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Stitch?
Matomo has a free tier; the other does not. Paid plans start at Free for Matomo and $100/month for Stitch.
Does Matomo or Stitch run on more platforms?
Matomo runs on Web, On-premise. Stitch runs on Web, Cloud.
Can I use Matomo for free?
Yes. Matomo has a free tier, so you can try it without paying. Stitch starts at $100/month.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Stitch is typically brought in for.
What can Matomo do that Stitch cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Stitch covers Data replication, Schema detection, Data transformation, Real-time sync. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Stitch: How much does Stitch cost?

Stitch's usage-based pricing starts at $100/month for the Standard plan. Advanced tier is $1,500/month (annual billing), and Premium is $3,000/month (annual billing). Pricing is based on rows per month and data destinations.

Source
Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Stitch: Does Stitch offer a free trial?

Yes, Stitch provides a 14-day free trial with no credit card required.

Source
Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Stitch: How many rows can I process with each Stitch plan?

Standard plan is configurable from 5 to 300 million rows per month. Advanced includes 100 million rows per month. Premium includes 1 billion rows per month. Additional rows are available for customization.

Source
Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
Stitch: Is Stitch pricing available outside the US?

Stitch publishes pricing for US customers only. International pricing requires contacting Stitch sales directly.

Source
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