Is Mailchimp or TradeGecko better?

Neither clearly leads. Mailchimp starts at Free and TradeGecko at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Mailchimp or TradeGecko?

Mailchimp has a free tier; the other does not. Paid plans start at Free for Mailchimp and On request for TradeGecko.

Does Mailchimp or TradeGecko run on more platforms?

Mailchimp runs on Web, iOS, Android. TradeGecko runs on Web, Mobile app, Cloud-based.

Can I use Mailchimp for free?

Yes. Mailchimp has a free tier, so you can try it without paying. TradeGecko starts at On request.

What is Mailchimp best used for?

Mailchimp is most often used for email newsletters, e-commerce marketing, lead generation, customer engagement. Of those, email newsletters and e-commerce marketing are not what TradeGecko is typically brought in for.

What can Mailchimp do that TradeGecko cannot?

Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups. TradeGecko covers Inventory management, Order management, Purchase order automation, Supplier management. Both handle Shopify.

Software · head to head

Mailchimp vs TradeGecko

Mailchimp

Software

Turn emails into revenue

From: Free
Rated: -

Full review Website

TradeGecko

Software

Complete inventory and order management platform

From: On request
Rated: -

Full review Website

The short version

Only Mailchimp has a free tier, so it costs nothing to try first.
Each has a real cost: Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap; TradeGecko the vendor's own pricing page as captured by the Internet Archive on 2019 listed a Lite plan at $79 per month billed annually (or $99 billed monthly) including 2 users, 1 sales channel integration, and 300 sales orders per month, with additional users at $50 per user per month, additional sales channels at $50 per channel per month, and additional orders at $10 per package of 100; a lower tier included 150 sales orders per month with overage at $20 per package of 100 orders; TradeGecko was later acquired and its cloud service was shut down in 2020 with customers migrated to Intuit's QuickBooks Commerce
They diverge on capability: Mailchimp covers Email campaigns, TradeGecko covers Inventory management.

Where they differ

Only the attributes on which Mailchimp and TradeGecko actually diverge.

Attributes where Mailchimp and TradeGecko differ
Attribute	Mailchimp	TradeGecko
Starting price	Free	On request
Pricing model	Unknown	subscription
Free tier	Yes	No
Platforms	Web, iOS, Android	Web, Mobile app, Cloud-based
Founded	2001	2012

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailchimp

Email campaigns
Marketing automation
Landing pages
Forms & popups
Audience management
Content studio
Analytics
Social media

Only in TradeGecko

Inventory management
Order management
Purchase order automation
Supplier management
Multi-location support
Analytics dashboard
API integration
Web support

Both cover

Shopify

What people use each for

The jobs each tool is most often brought in to do.

Mailchimp

Email newslettersnot TradeGecko
E-commerce marketingnot TradeGecko
Lead generationnot TradeGecko
Customer engagementnot TradeGecko
Marketing automationnot TradeGecko

TradeGecko

Wholesale managementnot Mailchimp
Distribution operationsnot Mailchimp
Multichannel sellingnot Mailchimp
B2B commercenot Mailchimp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailchimp

The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
Price is driven by contact count, so the list growing raises the bill regardless of how much you send
Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
The headline $13 and $20 prices are for 500 contacts, not a flat rate

TradeGecko

The vendor's own pricing page as captured by the Internet Archive on 2019 listed a Lite plan at $79 per month billed annually (or $99 billed monthly) including 2 users, 1 sales channel integration, and 300 sales orders per month, with additional users at $50 per user per month, additional sales channels at $50 per channel per month, and additional orders at $10 per package of 100; a lower tier included 150 sales orders per month with overage at $20 per package of 100 orders; TradeGecko was later acquired and its cloud service was shut down in 2020 with customers migrated to Intuit's QuickBooks Commerce

Pricing, plan by plan

Mailchimp

Free

FreeFree
- 250 contacts
- 500 sends per month
- Basic email campaigns
Essentials$13/month
- 500+ contacts
- Email campaigns
- Basic automation
Standard$20/month
- Advanced automation
- Segmentation
- Landing pages

TradeGecko

On request

Essentials$99/month
- Basic inventory
- 5 users
- Standard support
Professional$249/month
- Advanced features
- 15 users
- Priority support
Enterprise$499/month
- Full features
- 25 users
- Dedicated support

Which should you pick?

Choose Mailchimp if

You need email campaigns.
You want to start without paying.
You work on Web, iOS, Android.
You also want marketing automation.

Mailchimp review

Choose TradeGecko if

You need inventory management.
You work on Web, Mobile app, Cloud-based.
You also want order management.

TradeGecko review

Questions people ask

Is Mailchimp or TradeGecko better?: Neither clearly leads. Mailchimp starts at Free and TradeGecko at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailchimp or TradeGecko?: Mailchimp has a free tier; the other does not. Paid plans start at Free for Mailchimp and On request for TradeGecko.
Does Mailchimp or TradeGecko run on more platforms?: Mailchimp runs on Web, iOS, Android. TradeGecko runs on Web, Mobile app, Cloud-based.
Can I use Mailchimp for free?: Yes. Mailchimp has a free tier, so you can try it without paying. TradeGecko starts at On request.
What is Mailchimp best used for?: Mailchimp is most often used for email newsletters, e-commerce marketing, lead generation, customer engagement. Of those, email newsletters and e-commerce marketing are not what TradeGecko is typically brought in for.
What can Mailchimp do that TradeGecko cannot?: Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups. TradeGecko covers Inventory management, Order management, Purchase order automation, Supplier management. Both handle Shopify.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source

Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source

Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source

Mailchimp vs TradeGecko

Mailchimp

TradeGecko

The short version

Where they differ

What each one covers

Only in Mailchimp

Only in TradeGecko

Both cover

What people use each for

Mailchimp

TradeGecko

Where each one falls short

Mailchimp

TradeGecko

Pricing, plan by plan

Mailchimp

TradeGecko

Which should you pick?

Choose Mailchimp if

Choose TradeGecko if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Mailchimp

More on TradeGecko

Keep looking

Other head to heads