Is Mailchimp or Spocket better?

Neither clearly leads. Mailchimp starts at Free and Spocket at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Mailchimp or Spocket?

Mailchimp starts at Free and Spocket at Free.

Does Mailchimp or Spocket run on more platforms?

Mailchimp runs on Web, iOS, Android. Spocket runs on Web, Browser extension, Cloud-based.

Can I use Mailchimp for free?

Both have a free tier, so you can try either at no cost before committing.

What is Mailchimp best used for?

Mailchimp is most often used for email newsletters, e-commerce marketing, lead generation, customer engagement. Of those, email newsletters and e-commerce marketing are not what Spocket is typically brought in for.

What can Mailchimp do that Spocket cannot?

Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups. Spocket covers Supplier marketplace, Product import, Inventory sync, Order automation. Both handle Shopify, WooCommerce.

E-commerce · head to head

Mailchimp vs Spocket

Mailchimp

E-commerce

Turn emails into revenue

From: Free
Rated: -

Full review Website

Spocket

Inventory Management

Dropshipping with US/EU suppliers

From: Free
Rated: -

Full review Website

The short version

Each has a real cost: Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap; Spocket the Starter plan at $39.99 per month is capped at 25 unique products and includes no premium products
They diverge on capability: Mailchimp covers Email campaigns, Spocket covers Supplier marketplace.

Where they differ

Only the attributes on which Mailchimp and Spocket actually diverge.

Attributes where Mailchimp and Spocket differ
Attribute	Mailchimp	Spocket
Pricing model	Unknown	subscription
Platforms	Web, iOS, Android	Web, Browser extension, Cloud-based
Category	E-commerce	Inventory Management
Founded	2001	2017

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailchimp

Email campaigns
Marketing automation
Landing pages
Forms & popups
Audience management
Content studio
Analytics
Social media

Only in Spocket

Supplier marketplace
Product import
Inventory sync
Order automation
BigCommerce
Wix
Squarespace
Web support

Both cover

Shopify
WooCommerce

What people use each for

The jobs each tool is most often brought in to do.

Mailchimp

Email newslettersnot Spocket
E-commerce marketingnot Spocket
Lead generationnot Spocket
Customer engagementnot Spocket
Marketing automationnot Spocket

Spocket

Sourcing dropshipping products from US and EU suppliersnot Mailchimp
Importing supplier products into a Shopify or WooCommerce storenot Mailchimp
Automating order fulfilment to dropship suppliersnot Mailchimp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailchimp

The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
Price is driven by contact count, so the list growing raises the bill regardless of how much you send
Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
The headline $13 and $20 prices are for 500 contacts, not a flat rate

Spocket

The Starter plan at $39.99 per month is capped at 25 unique products and includes no premium products
Premium products start on the Professional plan at $59.99 per month, which allows 25 of them
Supplier chat requires the Professional plan
The free trial lasts 7 days across all plans
The lowest advertised monthly rates require annual prepayment

Pricing, plan by plan

Mailchimp

Free

FreeFree
- 250 contacts
- 500 sends per month
- Basic email campaigns
Essentials$13/month
- 500+ contacts
- Email campaigns
- Basic automation
Standard$20/month
- Advanced automation
- Segmentation
- Landing pages

Spocket

Free

FreeFree
- 25 products
- Basic features
- Email support
Starter$24/month
- 250 products
- Real-time inventory
- Chat support
Pro$49/month
- Unlimited products
- Premium suppliers
- Priority support

Which should you pick?

Choose Mailchimp if

You need email campaigns.
You want to start without paying.
You work on Web, iOS, Android.
You also want marketing automation.

Mailchimp review

Choose Spocket if

You need supplier marketplace.
You want to start without paying.
You work on Web, Browser extension, Cloud-based.
You also want product import.

Spocket review

Questions people ask

Is Mailchimp or Spocket better?: Neither clearly leads. Mailchimp starts at Free and Spocket at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailchimp or Spocket?: Mailchimp starts at Free and Spocket at Free.
Does Mailchimp or Spocket run on more platforms?: Mailchimp runs on Web, iOS, Android. Spocket runs on Web, Browser extension, Cloud-based.
Can I use Mailchimp for free?: Both have a free tier, so you can try either at no cost before committing.
What is Mailchimp best used for?: Mailchimp is most often used for email newsletters, e-commerce marketing, lead generation, customer engagement. Of those, email newsletters and e-commerce marketing are not what Spocket is typically brought in for.
What can Mailchimp do that Spocket cannot?: Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups. Spocket covers Supplier marketplace, Product import, Inventory sync, Order automation. Both handle Shopify, WooCommerce.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source

Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source

Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source

Mailchimp vs Spocket

Mailchimp

Spocket

The short version

Where they differ

What each one covers

Only in Mailchimp

Only in Spocket

Both cover

What people use each for

Mailchimp

Spocket

Where each one falls short

Mailchimp

Spocket

Pricing, plan by plan

Mailchimp

Spocket

Which should you pick?

Choose Mailchimp if

Choose Spocket if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Mailchimp

More on Spocket

Keep looking

Other head to heads