Softwr

E-Commerce · head to head

Mailchimp vs PlanetScale

Mailchimp logo

Mailchimp

E-Commerce

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite
PlanetScale logo

PlanetScale

Databases

The MySQL-compatible serverless database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap; PlanetScale pricing varies significantly across 17+ AWS and GCP regions
  • They diverge on capability: Mailchimp covers Email campaigns, PlanetScale covers Database Branching.

Where they differ

Only the attributes on which Mailchimp and PlanetScale actually diverge.

Attributes where Mailchimp and PlanetScale differ
AttributeMailchimpPlanetScale
Pricing modelUnknownusage-based
PlatformsWeb, iOS, AndroidCloud-hosted (AWS, GCP, Azure)
CategoryE-CommerceDatabases
Founded20012018

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

Only in PlanetScale

  • Database Branching
  • Non-blocking Schema Changes
  • Insights
  • Horizontal Scaling
  • Connection Pooling
  • Query Caching
  • Automatic Backups
  • Global Replication

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Mailchimp

  • Email newslettersnot PlanetScale
  • E-commerce marketingnot PlanetScale
  • Lead generationnot PlanetScale
  • Customer engagementnot PlanetScale
  • Marketing automationnot PlanetScale

PlanetScale

  • MySQL-compatible applications requiring horizontal scalingnot Mailchimp
  • PostgreSQL deployments with custom cluster configurationsnot Mailchimp
  • Multi-region database deployments on AWS or GCPnot Mailchimp
  • Applications requiring transparent sharding via Vitessnot Mailchimp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

PlanetScale

  • Pricing varies significantly across 17+ AWS and GCP regions
  • Additional costs for EBS storage beyond base tier, backup storage, and egress
  • Dedicated PgBouncer and replicas incur separate charges
  • Metal tier pricing increases sharply with larger configurations

Pricing, plan by plan

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

PlanetScale

Free
  • Postgres EBS Single-Node (ARM64 PS-5)$5/month
    • 512 MiB RAM
    • Single-node configuration
    • EBS storage included
  • Postgres EBS HA (ARM64 PS-5)$15/month
    • 512 MiB RAM
    • 3-node high-availability setup
    • 1 primary + 2 replicas
  • Postgres Metal (M-10)$50/month
    • 1/8 vCPU, 1 GiB RAM
    • 3-node HA configuration
    • 10 GiB NVMe storage included
  • Vitess Non-Metal 3-Node$39/month
    • Sharding-capable database
    • x86-64 architecture
    • 3-node configuration

Which should you pick?

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Choose PlanetScale if

  • You need database branching.
  • You want to start without paying.
  • You work on Cloud-hosted (AWS, GCP, Azure).
  • You also want non-blocking schema changes.
PlanetScale review

Questions people ask

Is Mailchimp or PlanetScale better?
Neither clearly leads. Mailchimp starts at Free and PlanetScale at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailchimp or PlanetScale?
Mailchimp starts at Free and PlanetScale at Free.
Does Mailchimp or PlanetScale run on more platforms?
Mailchimp runs on Web, iOS, Android. PlanetScale runs on Cloud-hosted (AWS, GCP, Azure).
Can I use Mailchimp for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mailchimp best used for?
Mailchimp is most often used for email newsletters, e-commerce marketing, lead generation, customer engagement. Of those, email newsletters and e-commerce marketing are not what PlanetScale is typically brought in for.
What can Mailchimp do that PlanetScale cannot?
Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups. PlanetScale covers Database Branching, Non-blocking Schema Changes, Insights, Horizontal Scaling. Both handle SOC2.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
PlanetScale: How much does a PlanetScale Postgres database cost per month?

PlanetScale Postgres pricing starts at $5/month for single-node ARM64 configurations with 512 MiB RAM and $15/month for the same specs in high-availability mode with 1 primary and 2 replicas. Metal tier starts at $50/month for M-10 configuration (1/8 vCPU, 1 GiB RAM). Exact pricing depends on cluster size, node architecture (ARM64 vs x86-64), storage configuration, and selected AWS/GCP region.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
PlanetScale: Is there a free tier for PlanetScale?

PlanetScale offers a free tier for development and testing workloads. After free tier limits are reached, usage-based pricing applies starting at $5/month for the smallest Postgres single-node configuration, with costs scaling based on cluster size, compute, storage, and additional features like dedicated PgBouncer or replicas.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
PlanetScale: What is the difference between PlanetScale ARM64 and x86-64 pricing?

ARM64 instances cost significantly less than x86-64 equivalents. For example, a Postgres EBS HA cluster with 512 MiB RAM costs $15/month on ARM64 but $39/month on x86-64. This pricing difference extends across all cluster sizes, with larger x86-64 configurations reaching up to $5,599/month compared to ARM64 alternatives.

Source
PlanetScale: What is included in a PlanetScale cluster price versus additional costs?

The advertised cluster price covers the base compute and configured storage. Additional charges apply for EBS storage beyond the base allocation, backup storage, data egress, optional dedicated PgBouncer connections, and replicas beyond the base high-availability configuration. Regional pricing varies across 17+ AWS and GCP zones.

Source
Share

Related pages

More on Mailchimp

More on PlanetScale

Keep looking

Other head to heads