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Backup · head to head

Macrium Reflect vs MSP360 Backup

Macrium Reflect logo

Macrium Reflect

Backup

Award-winning disk imaging and cloning

From
Free
Rated
-
Full reviewWebsite
MSP360 Backup logo

MSP360 Backup

Backup

Cross-platform backup for MSPs and IT teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Macrium Reflect business editions (Workstation, Site Backup) publish named tiers but no self-serve figure on their own product pages; only a free trial of the management console is offered directly; MSP360 Backup pricing can be expensive when scaling up to large deployments
  • They diverge on capability: Macrium Reflect covers Disk imaging, MSP360 Backup covers Cross-platform support.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Macrium Reflect and MSP360 Backup actually diverge.

Attributes where Macrium Reflect and MSP360 Backup differ
AttributeMacrium ReflectMSP360 Backup
Pricing modelfreemiumsubscription
PlatformsWindowsWindows, macOS, Linux
Founded20062008

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Backup).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Macrium Reflect

  • Disk imaging
  • Rapid delta cloning
  • Rescue Media
  • Incremental backup
  • Scheduling
  • Email notifications
  • Windows PE
  • Hyper-V

Only in MSP360 Backup

  • Cross-platform support
  • Any cloud storage
  • Image-based backup
  • SQL backup
  • Centralized management
  • Ransomware protection
  • AWS S3
  • Azure

Both cover

  • Windows support

What people use each for

The jobs each tool is most often brought in to do.

Macrium Reflect

  • Data protection
  • Disaster recovery
  • Business continuity
  • Ransomware protection
  • Compliance

MSP360 Backup

  • Data protection
  • Disaster recovery
  • Business continuity
  • Ransomware protection
  • Compliance

Both are used for data protection, disaster recovery, business continuity, ransomware protection, compliance, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Macrium Reflect

  • Business editions (Workstation, Site Backup) publish named tiers but no self-serve figure on their own product pages; only a free trial of the management console is offered directly

MSP360 Backup

  • Pricing can be expensive when scaling up to large deployments

Pricing, plan by plan

Macrium Reflect

Free
  • Home$70/year
    • Disk imaging
    • Rescue Media
    • Rapid delta

MSP360 Backup

Free
  • Desktop$4/month
    • Cross-platform backup
    • Any cloud storage
    • Centralized console

Which should you pick?

Choose Macrium Reflect if

  • You need disk imaging.
  • You want to start without paying.
  • You work on Windows.
  • You also want rapid delta cloning.
Macrium Reflect review

Choose MSP360 Backup if

  • You need cross-platform support.
  • You want to start without paying.
  • You work on Windows, macOS, Linux.
  • You also want any cloud storage.
MSP360 Backup review

Questions people ask

Is Macrium Reflect or MSP360 Backup better?
Neither clearly leads. Macrium Reflect starts at Free and MSP360 Backup at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Macrium Reflect or MSP360 Backup?
Macrium Reflect starts at Free and MSP360 Backup at Free.
Does Macrium Reflect or MSP360 Backup run on more platforms?
Macrium Reflect runs on Windows. MSP360 Backup runs on Windows, macOS, Linux.
Can I use Macrium Reflect for free?
Both have a free tier, so you can try either at no cost before committing.
What is Macrium Reflect best used for?
Macrium Reflect is most often used for data protection, disaster recovery, business continuity, ransomware protection.
What can Macrium Reflect do that MSP360 Backup cannot?
Macrium Reflect covers Disk imaging, Rapid delta cloning, Rescue Media, Incremental backup. MSP360 Backup covers Cross-platform support, Any cloud storage, Image-based backup, SQL backup. Both handle Windows support.

Answered from the vendors’ own pages

MSP360 Backup: What cloud storage providers does MSP360 Backup support?

MSP360 Backup integrates with leading cloud storage providers including AWS S3, Backblaze B2, Microsoft Azure, Google Cloud Platform, Wasabi, and on-premises storage solutions, providing flexibility in storage destination selection.

Source
MSP360 Backup: What platforms does MSP360 Backup support?

MSP360 Backup is cross-platform software supporting Windows, macOS, and Linux operating systems, allowing organizations to protect diverse IT infrastructure.

Source
MSP360 Backup: Does MSP360 Backup offer encryption?

Yes, MSP360 Backup includes encryption features for data protection, role-based permissions, and ransomware protection capabilities to ensure data security during backup and recovery.

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