Softwr

Event Management · head to head

Luma vs Swapcard

Luma logo

Luma

Event Management

Delightful events for communities

From
Free
Rated
-
Full reviewWebsite
Swapcard logo

Swapcard

Event Management

The smart event platform

From
$610/one-time
Rated
-
Full reviewWebsite

The short version

  • Only Luma has a free tier, so it costs nothing to try first.
  • Each has a real cost: Luma 5% platform fee on paid events in free tier can add up for high-volume organizers; Swapcard pricing requires custom quote; starting price of $610 does not include per-attendee charges which can add significant costs
  • They diverge on capability: Luma covers Event pages, Swapcard covers AI matchmaking.

Where they differ

Only the attributes on which Luma and Swapcard actually diverge.

Attributes where Luma and Swapcard differ
AttributeLumaSwapcard
Starting priceFree$610/one-time
Free tierYesNo
Founded20202013

Identical on both: pricing model (Unknown), platforms (Web, iOS, Android), user rating (Not yet rated), category (Event Management).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Luma

  • Event pages
  • Registration
  • Calendar sync
  • Ticketing
  • Community features
  • Google Calendar
  • Apple Calendar
  • Zoom

Only in Swapcard

  • AI matchmaking
  • Lead capture
  • Event mobile app
  • Exhibitor management
  • Analytics
  • Salesforce
  • HubSpot
  • Zapier

Both cover

  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Luma

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Swapcard

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Both are used for event planning, ticket sales, attendee management, virtual events, event marketing, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Luma

  • 5% platform fee on paid events in free tier can add up for high-volume organizers
  • Limited discovery features compared to established platforms like Meetup or Eventbrite
  • Smaller organizer community means fewer network effects than larger competitors

Swapcard

  • Pricing requires custom quote; starting price of $610 does not include per-attendee charges which can add significant costs
  • Smaller company with 181 employees compared to market leaders like Cvent, limiting support resources
  • Limited reporting and analytics features compared to tier-1 event platforms
  • API documentation is sparse; custom integrations require direct vendor support
  • Primarily focused on B2B events; less suitable for consumer or small events

Pricing, plan by plan

Luma

Free
  • FreeFree
    • Unlimited events
    • Unlimited guests
    • Up to 500 invites per week
  • Plus$59/month
    • No platform fee
    • 5,000 invites per week
    • Tax collection

Swapcard

$610/one-time

No published plan breakdown. See the Swapcard review.

Which should you pick?

Choose Luma if

  • You need event pages.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want registration.
Luma review

Choose Swapcard if

  • You need ai matchmaking.
  • You work on Web, Ios, Android.
  • You also want lead capture.
Swapcard review

Questions people ask

Is Luma or Swapcard better?
Neither clearly leads. Luma starts at Free and Swapcard at $610/one-time, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Luma or Swapcard?
Luma has a free tier; the other does not. Paid plans start at Free for Luma and $610/one-time for Swapcard.
Does Luma or Swapcard run on more platforms?
Luma runs on Web, iOS, Android. Swapcard runs on Web, Ios, Android.
Can I use Luma for free?
Yes. Luma has a free tier, so you can try it without paying. Swapcard starts at $610/one-time.
What is Luma best used for?
Luma is most often used for event planning, ticket sales, attendee management, virtual events.
What can Luma do that Swapcard cannot?
Luma covers Event pages, Registration, Calendar sync, Ticketing. Swapcard covers AI matchmaking, Lead capture, Event mobile app, Exhibitor management. Both handle Web support, Ios support, Android support.

Answered from the vendors’ own pages

Luma: Does Luma have a free plan?

Yes. Luma offers a free plan with unlimited events, unlimited guests, and up to 500 invites per week. Free users pay a 5% platform fee on paid events.

Source
Swapcard: What does Swapcard's pricing model include?

Swapcard pricing includes three components: a base license, usage volume (attendees and exhibitors), and add-ons. The Event Engagement Platform starts at $610 and includes mobile/web apps, AI-powered networking, virtual event capability, and exhibitor lead management.

Source
Luma: How much does Luma Plus cost?

Luma Plus costs $59 per month when billed annually, or $69 per month for month-to-month billing. It removes the platform fee, increases invites to 5,000 per week, and adds tax collection and API access.

Source
Swapcard: What event types does Swapcard support?

Swapcard supports in-person, virtual, and hybrid events including conferences, trade shows, exhibitions, webinars, and networking events.

Source
Luma: Can I integrate Luma with other tools?

Yes. Luma Plus includes API access and supports enterprise CRM integrations for larger organizations managing events at scale.

Source
Swapcard: What are Swapcard's core platform features?

Core features include dashboard access, agenda management, streaming and audiovisual capability, abstract/paper management, lead capture tools, networking features, and audience response systems.

Source
Swapcard: How many integrations does Swapcard offer?

Swapcard connects natively to over 30 integrations including event platforms like Eventbrite, Cvent, and Bizzabo, plus CRM tools like HubSpot and mapping solutions.

Source
Swapcard: Who is Swapcard and when was it founded?

Swapcard was founded in 2013 in Paris by Baptiste Boulard, Godefroy Des Francs, and Damien Courbon. The company has raised $5.27M and serves event organizers globally.

Source
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