Event Management · head to head
CVent Events vs Luma

CVent Events
Event Management
Enterprise event management by Cvent
- From
- $1500/month
- Rated
- -
The short version
- Only Luma has a free tier, so it costs nothing to try first.
- Each has a real cost: CVent Events pricing is by quote only: the pricing page publishes no rate, no minimum and no per seat cost and routes buyers to sales; Luma 5% platform fee on paid events in free tier can add up for high-volume organizers
- They diverge on capability: CVent Events covers Event registration, Luma covers Event pages.
Where they differ
Only the attributes on which CVent Events and Luma actually diverge.
| Attribute | CVent Events | Luma |
|---|---|---|
| Starting price | $1500/month | Free |
| Pricing model | subscription | Unknown |
| Free tier | No | Yes |
| Founded | 1999 | 2020 |
Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated), category (Event Management).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in CVent Events
- Event registration
- Mobile event app
- Attendee hub
- Event marketing
- Advanced analytics
- Salesforce
- Marketo
- Microsoft Dynamics
Only in Luma
- Event pages
- Registration
- Calendar sync
- Ticketing
- Community features
- Google Calendar
- Apple Calendar
- Zoom
Both cover
- Web support
- Ios support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
CVent Events
- Managing event registration and attendee data for large eventsnot Luma
- Running a virtual or hybrid event attendee hubnot Luma
- Onsite check in and badge printingnot Luma
Luma
- Event planningnot CVent Events
- Ticket salesnot CVent Events
- Attendee managementnot CVent Events
- Virtual eventsnot CVent Events
- Event marketingnot CVent Events
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
CVent Events
- Pricing is by quote only: the pricing page publishes no rate, no minimum and no per seat cost and routes buyers to sales
- The Professional tier includes 15 user logins; unlimited logins require Enterprise
- Professional licenses individual solutions such as Registration, Attendee Hub and OnArrival separately rather than bundling them
- Bundled access to all solutions requires the Enterprise tier
Luma
- 5% platform fee on paid events in free tier can add up for high-volume organizers
- Limited discovery features compared to established platforms like Meetup or Eventbrite
- Smaller organizer community means fewer network effects than larger competitors
Pricing, plan by plan
CVent Events
$1500/month- Professional$1500/month
- Event registration
- Email marketing
- Basic analytics
- Enterprise$4000/month
- Mobile app
- Advanced analytics
- Integrations
- Ultimate$8000/month
- Full suite
- Dedicated support
- Custom development
Luma
Free- FreeFree
- Unlimited events
- Unlimited guests
- Up to 500 invites per week
- Plus$59/month
- No platform fee
- 5,000 invites per week
- Tax collection
Which should you pick?
Choose CVent Events if
- You need event registration.
- You work on Web, Ios, Android.
- You also want mobile event app.
Choose Luma if
- You need event pages.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want registration.
Questions people ask
- Is CVent Events or Luma better?
- Neither clearly leads. CVent Events starts at $1500/month and Luma at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, CVent Events or Luma?
- Luma has a free tier; the other does not. Paid plans start at $1500/month for CVent Events and Free for Luma.
- Does CVent Events or Luma run on more platforms?
- CVent Events runs on Web, Ios, Android. Luma runs on Web, iOS, Android.
- Can I use Luma for free?
- Yes. Luma has a free tier, so you can try it without paying. CVent Events starts at $1500/month.
- What is CVent Events best used for?
- CVent Events is most often used for managing event registration and attendee data for large events, running a virtual or hybrid event attendee hub, onsite check in and badge printing. Of those, managing event registration and attendee data for large events and running a virtual or hybrid event attendee hub are not what Luma is typically brought in for.
- What can CVent Events do that Luma cannot?
- CVent Events covers Event registration, Mobile event app, Attendee hub, Event marketing. Luma covers Event pages, Registration, Calendar sync, Ticketing. Both handle Web support, Ios support, Android support.
Answered from the vendors’ own pages
Luma: Does Luma have a free plan?
Yes. Luma offers a free plan with unlimited events, unlimited guests, and up to 500 invites per week. Free users pay a 5% platform fee on paid events.
SourceLuma: How much does Luma Plus cost?
Luma Plus costs $59 per month when billed annually, or $69 per month for month-to-month billing. It removes the platform fee, increases invites to 5,000 per week, and adds tax collection and API access.
SourceLuma: Can I integrate Luma with other tools?
Yes. Luma Plus includes API access and supports enterprise CRM integrations for larger organizations managing events at scale.
SourceRelated pages
More on CVent Events
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