Lumavs
Meetup
Meetup: Established community event platform with strong local discovery and member search, best for grassroots recurring meetups
Luma
Delightful events for communities
As of 30 August 2026, Luma has a free plan and paid plans start at $59/month. Luma is an event platform designed for community builders and creators. Softwr lists it under Events. Luma is made by Luma Labs, launched in 2020, available on Web, iOS, Android.
Overview
What Luma does
Luma is an event platform designed for community builders and creators. Host beautiful events with easy registration, calendar sync, and a focus on building engaged communities.
What people use it for
- Event planning
- Ticket sales
- Attendee management
- Virtual events
- Event marketing
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Luma.
- 5% platform fee on paid events in free tier can add up for high-volume organizers
- Limited discovery features compared to established platforms like Meetup or Eventbrite
- Smaller organizer community means fewer network effects than larger competitors
Cross-shopped
What people choose instead of Luma
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- LumavsEventbrite
Eventbrite: Robust ticketing and public event discovery platform, stronger for large public events with 200+ attendees
Pricing
What Luma costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- Unlimited events
- Unlimited guests
- Up to 500 invites per week
- 5% platform fee on paid events
Plus
$59 /mo
- No platform fee
- 5,000 invites per week
- Tax collection
- API access
- Priority support
Capabilities
Features
Event pages
Registration
Calendar sync
Ticketing
Community features
Google Calendar
Integration with Google Calendar
Apple Calendar
Integration with Apple Calendar
Zoom
Integration with Zoom
Stripe
Integration with Stripe
Discord
Integration with Discord
Web support
Available on web
Ios support
Available on ios
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Does Luma have a free plan?
Yes. Luma offers a free plan with unlimited events, unlimited guests, and up to 500 invites per week. Free users pay a 5% platform fee on paid events.
SourceHow much does Luma Plus cost?
Luma Plus costs $59 per month when billed annually, or $69 per month for month-to-month billing. It removes the platform fee, increases invites to 5,000 per week, and adds tax collection and API access.
SourceCan I integrate Luma with other tools?
Yes. Luma Plus includes API access and supports enterprise CRM integrations for larger organizations managing events at scale.
SourceBehind it
Who makes Luma
- Company
- Luma Labs
- Based in
- San Francisco, California
- Founders
- Victor Pontis, Hunter Brooks
Keep looking
Where to go from Luma
- Luma alternativesEvery product people weigh against it
- Luma pricingPlans, floors and what the tiers exclude
- Luma badgesWhich rules it meets, and the figure behind each
- All Events softwareThe full category
- Best Events softwareThe shortlist, and how it was cut
Best Events software for
Compare Luma with
- Meetup
- Partiful
- Priava
- CVent Events
- AllSeated
- Eventix
- Planning Pod
- Ticket Tailor
- Brown Paper Tickets
- EventPro
- Guest Manager
- Humanitix
- Remo
- RSVPify
- Social Tables
- Ticketkantoor
- Partiful
- Priava
Other Events software
Virtual event platform built around seated tables on a floor plan rather than a webinar stage
From $299/mo13 researched notesA platform for organizers to run their own online ticket sales
From €0.8/ticket9 researched notes
Softwr does not host reviews and shows no star rating for Luma, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Luma
Luma alternatives
What people switch to, and what they give up
Luma pricing
Every tier, and where the cost actually lands
Compare Luma
Put it head to head with anything we hold
Luma badge
Its rating, and an embed for your own site
Best Events software alternatives
Virtual event platform built around seated tables on a floor plan rather than a webinar stage
Per month by attendee capacity
Camp management and parent portal for day and residential camps, reported from around 249 USD a month
quote
Registration and payment software for parks departments, races and camps, owned by Global Payments
quote