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Software · head to head

Grip vs Luma

Grip logo

Grip

Software

AI-powered event networking

From
On request
Rated
-
Full reviewWebsite
Luma logo

Luma

Software

Delightful events for communities

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Luma has a free tier, so it costs nothing to try first.
  • Each has a real cost: Grip no published pricing - requires contacting sales for custom quotes; Luma 5% platform fee on paid events in free tier can add up for high-volume organizers
  • They diverge on capability: Grip covers AI recommendations, Luma covers Event pages.

Where they differ

Only the attributes on which Grip and Luma actually diverge.

Attributes where Grip and Luma differ
AttributeGripLuma
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, MobileWeb, iOS, Android
Founded20142020

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Grip

  • AI recommendations
  • Meeting scheduler
  • Intent data
  • Lead scoring
  • Analytics
  • Salesforce
  • HubSpot
  • Cvent

Only in Luma

  • Event pages
  • Registration
  • Calendar sync
  • Ticketing
  • Community features
  • Google Calendar
  • Apple Calendar
  • Zoom

Both cover

  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Grip

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Luma

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Both are used for event planning, ticket sales, attendee management, virtual events, event marketing, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Grip

  • No published pricing - requires contacting sales for custom quotes
  • Roundtables limited to 25 active audio/video participants out of 100 max attendees
  • Only Standard sessions supported for in-person-only events; other formats require virtual or hybrid setup
  • Platform setup requires privacy policy and user agreement, plus delivery manager coordination

Luma

  • 5% platform fee on paid events in free tier can add up for high-volume organizers
  • Limited discovery features compared to established platforms like Meetup or Eventbrite
  • Smaller organizer community means fewer network effects than larger competitors

Pricing, plan by plan

Grip

On request

No published plan breakdown. See the Grip review.

Luma

Free
  • FreeFree
    • Unlimited events
    • Unlimited guests
    • Up to 500 invites per week
  • Plus$59/month
    • No platform fee
    • 5,000 invites per week
    • Tax collection

Which should you pick?

Choose Grip if

  • You need ai recommendations.
  • You work on Web, Mobile.
  • You also want meeting scheduler.
Grip review

Choose Luma if

  • You need event pages.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want registration.
Luma review

Questions people ask

Is Grip or Luma better?
Neither clearly leads. Grip starts at On request and Luma at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Grip or Luma?
Luma has a free tier; the other does not. Paid plans start at On request for Grip and Free for Luma.
Does Grip or Luma run on more platforms?
Grip runs on Web, Mobile. Luma runs on Web, iOS, Android.
Can I use Luma for free?
Yes. Luma has a free tier, so you can try it without paying. Grip starts at On request.
What is Grip best used for?
Grip is most often used for event planning, ticket sales, attendee management, virtual events.
What can Grip do that Luma cannot?
Grip covers AI recommendations, Meeting scheduler, Intent data, Lead scoring. Luma covers Event pages, Registration, Calendar sync, Ticketing. Both handle Web support, Ios support, Android support.

Answered from the vendors’ own pages

Grip: How does Grip's AI matchmaking work?

Grip uses 16 machine learning algorithms on billions of interaction data to generate over 70 million recommendations annually. It analyzes attendee preferences and behaviors to suggest relevant connections.

Source
Luma: Does Luma have a free plan?

Yes. Luma offers a free plan with unlimited events, unlimited guests, and up to 500 invites per week. Free users pay a 5% platform fee on paid events.

Source
Grip: What are the main features?

Grip includes AI-powered matchmaking, interactive floor plans, direct messaging and video, meeting scheduling, sponsored sessions, live streams, and round tables for networking events.

Source
Luma: How much does Luma Plus cost?

Luma Plus costs $59 per month when billed annually, or $69 per month for month-to-month billing. It removes the platform fee, increases invites to 5,000 per week, and adds tax collection and API access.

Source
Grip: How is Grip priced?

Grip uses custom pricing based on event needs. Pricing is not publicly listed; organizers must contact sales for quotes.

Source
Luma: Can I integrate Luma with other tools?

Yes. Luma Plus includes API access and supports enterprise CRM integrations for larger organizations managing events at scale.

Source
Grip: Can I integrate Grip with existing event management systems?

Yes. Grip acquired Connectiv EMS and integrates with existing event management systems, allowing you to use Grip's features with your current event tech stack.

Source
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