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Software · head to head

Brella vs Luma

Brella logo

Brella

Software

AI-powered networking for events

From
$2500/event
Rated
-
Full reviewWebsite
Luma logo

Luma

Software

Delightful events for communities

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Luma has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brella limited feature set compared to full-featured event management platforms; Luma 5% platform fee on paid events in free tier can add up for high-volume organizers
  • They diverge on capability: Brella covers AI matchmaking, Luma covers Event pages.

Where they differ

Only the attributes on which Brella and Luma actually diverge.

Attributes where Brella and Luma differ
AttributeBrellaLuma
Starting price$2500/eventFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWebWeb, iOS, Android
Founded20162020

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brella

  • AI matchmaking
  • 1:1 meeting scheduler
  • Intent data
  • Sponsor promotion
  • Analytics dashboard
  • Salesforce
  • HubSpot
  • Eventbrite

Only in Luma

  • Event pages
  • Registration
  • Calendar sync
  • Ticketing
  • Community features
  • Google Calendar
  • Apple Calendar
  • Stripe

Both cover

  • Zoom
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Brella

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Luma

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Both are used for event planning, ticket sales, attendee management, virtual events, event marketing, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brella

  • Limited feature set compared to full-featured event management platforms
  • No trial version available
  • English language only, no multilingual support
  • Pricing not transparent; custom quotes only without public pricing

Luma

  • 5% platform fee on paid events in free tier can add up for high-volume organizers
  • Limited discovery features compared to established platforms like Meetup or Eventbrite
  • Smaller organizer community means fewer network effects than larger competitors

Pricing, plan by plan

Brella

$2500/event
  • Essential$2500/event
    • AI matchmaking
    • 1:1 meetings
    • Event app
  • Professional$5000/event
    • Advanced matching
    • Sponsor features
    • Analytics
  • Enterprise$10000/event
    • Custom development
    • API access
    • White-label

Luma

Free
  • FreeFree
    • Unlimited events
    • Unlimited guests
    • Up to 500 invites per week
  • Plus$59/month
    • No platform fee
    • 5,000 invites per week
    • Tax collection

Which should you pick?

Choose Brella if

  • You need ai matchmaking.
  • You also want 1:1 meeting scheduler.
Brella review

Choose Luma if

  • You need event pages.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want registration.
Luma review

Questions people ask

Is Brella or Luma better?
Neither clearly leads. Brella starts at $2500/event and Luma at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brella or Luma?
Luma has a free tier; the other does not. Paid plans start at $2500/event for Brella and Free for Luma.
Does Brella or Luma run on more platforms?
Brella runs on Web. Luma runs on Web, iOS, Android.
Can I use Luma for free?
Yes. Luma has a free tier, so you can try it without paying. Brella starts at $2500/event.
What is Brella best used for?
Brella is most often used for event planning, ticket sales, attendee management, virtual events.
What can Brella do that Luma cannot?
Brella covers AI matchmaking, 1:1 meeting scheduler, Intent data, Sponsor promotion. Luma covers Event pages, Registration, Calendar sync, Ticketing. Both handle Zoom, Web support, Ios support, Android support.

Answered from the vendors’ own pages

Brella: Does Brella offer a free trial?

No. Brella does not offer a trial version, so potential customers cannot test the platform before committing.

Source
Luma: Does Luma have a free plan?

Yes. Luma offers a free plan with unlimited events, unlimited guests, and up to 500 invites per week. Free users pay a 5% platform fee on paid events.

Source
Brella: How is Brella priced?

Brella uses custom, per-attendee pricing with no publicly displayed rates. The final price depends on total attendees and consulting services selected. Third-party estimates suggest $5,000 to $25,000+ per event.

Source
Luma: How much does Luma Plus cost?

Luma Plus costs $59 per month when billed annually, or $69 per month for month-to-month billing. It removes the platform fee, increases invites to 5,000 per week, and adds tax collection and API access.

Source
Brella: What languages does Brella support?

Brella currently supports English only, which may limit international organizations or multilingual attendees.

Source
Luma: Can I integrate Luma with other tools?

Yes. Luma Plus includes API access and supports enterprise CRM integrations for larger organizations managing events at scale.

Source
Brella: What integrations does Brella offer?

Brella integrates with event registration platforms Eventbrite, Swoogo, and Tito; CRM platforms Salesforce Data Cloud and HubSpot CRM; WooCommerce for e-commerce; and Zapier for general automation.

Source
Brella: Who is Brella best suited for?

Brella is recommended for large conferences and trade shows with 5,000+ attendees, particularly those with sponsorship inventory and investor meeting requirements.

Source
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