Events · pricing
Luma pricing
Luma publishes 2 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 30 August 2026, Luma pricing is free, then $59/month across 2 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free, then $59/month
- Model
- Not recorded
- Tiers
- 2
- Free tier
- Yes
Luma plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Free | Free | 4 | Entry tier |
| Plus | $59/month | 5 | +$59/month, 5 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Free
FreeThe entry tier. It covers unlimited events, unlimited guests, up to 500 invites per week, 5% platform fee on paid events.
Plus
$59/monthOver Free, this tier adds:
- No platform fee
- 5,000 invites per week
- Tax collection
- API access
- Priority support
Where Luma stops being free
Free, Free
- Unlimited events
- Unlimited guests
- Up to 500 invites per week
- 5% platform fee on paid events
Plus, $59/month
The first thing you pay for:
- No platform fee
- 5,000 invites per week
- Tax collection
- API access
- Priority support
What the product covers
The full Luma feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Event pages
- Registration
- Calendar sync
- Ticketing
- Community features
Integrations
- Google Calendar
- Apple Calendar
- Zoom
- Stripe
- Discord
Platform
- Web support
- Ios support
- Android support
People bring Luma in for event planning, ticket sales, attendee management, virtual events, event marketing. If that is not the job you are buying for, the alternatives to Luma are worth a look before you commit to a tier.
How that compares in Events
Across the 3 events tools in this directory that publish a starting price, the median entry point is $250/month. Luma starts at $59/month, which puts it below the middle of its category.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Luma (this page) | Free, then $59/month | - | - | |
| Activity Messenger | $99/month | subscription | - | vs Luma |
| Remo | $299/month | Per month by attendee capacity | - | vs Luma |
| CIRCUITREE | On request | quote | - | vs Luma |
| CampSite | On request | quote | - | vs Luma |
| Regpack | On request | quote | - | vs Luma |
| ACTIVE Network | On request | quote | - | vs Luma |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Luma badges page.
Before you pay for Luma
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 2 tiers between Free and $59/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Luma runs on web, ios, android, and is published by Luma Labs of San Francisco, California. The full record is on the Luma review, and the rest of the category is under best events tools.
Luma pricing questions
- How much does Luma cost?
- Luma publishes 2 tiers, from Free for Free up to $59/month for Plus. The entry tier costs nothing.
- Does Luma have a free plan?
- Yes. The Free tier costs nothing and covers unlimited events, unlimited guests, up to 500 invites per week. Paying starts at $59/month for Plus.
- What is the difference between Free and Plus on Luma?
- Plus costs $59/month against Free, and adds no platform fee, 5,000 invites per week, tax collection, api access.
- Is Luma expensive for a events tool?
- It starts below the middle of its category. Across the 3 events tools in this directory that publish a starting price, the median entry point is $250/month; Luma starts at $59/month.
- What am I actually paying for with Luma?
- The record lists 13 features across 3 areas: other, integrations, platform. In practice it is brought in for event planning, ticket sales, attendee management.
- Does Luma charge per user?
- The record carries a price and a billing period for each of its 2 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Luma prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Luma against before paying?
- The closest events tools in this directory are Activity Messenger, Remo, CIRCUITREE, CampSite. Each has a side-by-side comparison with Luma covering price, platforms and features.