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Marketing · head to head

Lucky Orange vs Octoboard

Lucky Orange logo

Lucky Orange

Marketing

All-in-one conversion optimization

From
Free
Rated
-
Full reviewWebsite
Octoboard logo

Octoboard

Marketing

Low-cost white-label client reporting and dashboards priced per connected client

From
€25/month
Rated
-
Full reviewWebsite

The short version

  • Only Lucky Orange has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lucky Orange session-based pricing scales poorly during traffic spikes or successful campaigns; Octoboard the interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.
  • They diverge on capability: Lucky Orange covers Heatmaps, Octoboard covers White-label client portal.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Lucky Orange and Octoboard actually diverge.

Attributes where Lucky Orange and Octoboard differ
AttributeLucky OrangeOctoboard
Starting priceFree€25/month
Pricing modelUnknownPer month by connected client count
Free tierYesNo
Founded2012Unknown

Identical on both: platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lucky Orange

  • Heatmaps
  • Session Recordings
  • Live Chat
  • Surveys
  • Form Analytics
  • Shopify
  • WordPress
  • BigCommerce

Only in Octoboard

  • White-label client portal
  • Client-based pricing
  • Automated SEO audits
  • Business analytics
  • Scheduled report delivery
  • Data streaming and export

What people use each for

The jobs each tool is most often brought in to do.

Lucky Orange

  • User experience analysisnot Octoboard
  • Bug reproductionnot Octoboard
  • Conversion optimizationnot Octoboard
  • Customer journey mappingnot Octoboard
  • Usability testingnot Octoboard

Octoboard

  • A freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform billnot Lucky Orange
  • An agency that wants white labelling in the entry tier rather than paying to unlock itnot Lucky Orange
  • A small SEO shop that wants automated site audits and channel reporting from one subscriptionnot Lucky Orange
  • An agency with a large but shallow client roster where per-client pricing beats per-data-source pricingnot Lucky Orange

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lucky Orange

  • Session-based pricing scales poorly during traffic spikes or successful campaigns
  • Lacks A/B testing capabilities that competitors like Crazy Egg offer
  • Less privacy-focused than Hotjar for session recording data

Octoboard

  • The interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.
  • Connector reliability is the recurring complaint in this price bracket, and a silently stale connection means a client receives a report with wrong numbers before anyone notices.
  • Support is email based with no dedicated onboarding on the entry tiers, so a broken integration during a month-end reporting crunch can sit unresolved for days.
  • Because pricing is per connected client, an agency serving few clients with many channels each pays for capacity it does not use compared with per-source pricing.
  • Data retention and export options are thinner on lower tiers, so leaving Octoboard means losing report history rather than migrating it.

Pricing, plan by plan

Lucky Orange

Free
  • FreeFree
    • 100 monthly sessions
    • 30 days data retention
    • Basic features
  • Build$32/month
    • 5,000 monthly sessions
    • Live chat
    • Heatmaps
  • Grow$72/month
    • 15,000 monthly sessions
    • All Build features
  • Expand$184/month
    • 50,000 monthly sessions
    • All features

Octoboard

€25/month
  • Agencies$25/month
    • Five connected clients
    • Unlimited users, dashboards and reports
    • White labelling and custom email domain included

Which should you pick?

Choose Lucky Orange if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Lucky Orange review

Choose Octoboard if

  • You need white-label client portal.
  • You also want client-based pricing.
Octoboard review

Questions people ask

Is Lucky Orange or Octoboard better?
Neither clearly leads. Lucky Orange starts at Free and Octoboard at €25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lucky Orange or Octoboard?
Lucky Orange has a free tier; the other does not. Paid plans start at Free for Lucky Orange and €25/month for Octoboard.
Does Lucky Orange or Octoboard run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Lucky Orange for free?
Yes. Lucky Orange has a free tier, so you can try it without paying. Octoboard starts at €25/month.
What is Lucky Orange best used for?
Lucky Orange is most often used for user experience analysis, bug reproduction, conversion optimization, customer journey mapping. Of those, user experience analysis and bug reproduction are not what Octoboard is typically brought in for.
What can Lucky Orange do that Octoboard cannot?
Lucky Orange covers Heatmaps, Session Recordings, Live Chat, Surveys. Octoboard covers White-label client portal, Client-based pricing, Automated SEO audits, Business analytics.

Answered from the vendors’ own pages

Lucky Orange: What is Lucky Orange's pricing based on?

Lucky Orange uses session-based pricing tiers. The Free plan tracks 100 monthly sessions; Build plan ($32/mo) tracks 5,000 sessions; Grow ($72/mo) tracks 15,000 sessions, up to Scale ($839/mo) for 300,000 sessions.

Source
Octoboard: Is white labelling an upgrade?

No, it is included from the entry tier along with a custom email sending domain.

Lucky Orange: Does Lucky Orange include live chat?

Yes, unlike pure heatmap tools, Lucky Orange includes live chat with canned responses, operator transfers, co-browsing, and typing preview in all paid plans.

Source
Octoboard: How is it priced?

Per connected client per month, roughly five dollars or euros each, with the entry bundle covering five clients.

Lucky Orange: Can I get a 7-day free trial?

Yes, Lucky Orange offers a 7-day free trial with all features on every plan and no credit card required to start.

Source
Octoboard: Are users charged?

No, users, dashboards and reports are unlimited on all tiers.

Lucky Orange: Does Lucky Orange track session recordings?

Yes, Lucky Orange provides dynamic heatmaps and visitor session recordings showing customer behavior, including drop-offs in conversion funnels.

Source
Octoboard: Does it do SEO audits?

Yes, automated site crawls are built in and can be scheduled into client reports.

Lucky Orange: How is Lucky Orange different from Hotjar?

Lucky Orange combines heatmaps with integrated live chat for real-time support, while Hotjar focuses more on feedback collection and UX research with better privacy defaults.

Source
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