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Technology · head to head

Amplitude vs Lucidchart

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Lucidchart logo

Lucidchart

Technology

Intelligent diagramming for every team

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Lucidchart interface can overwhelm new users due to extensive features and customization options
  • They diverge on capability: Amplitude covers Event tracking, Lucidchart covers Flowcharts & diagrams.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amplitude and Lucidchart actually diverge.

Attributes where Amplitude and Lucidchart differ
AttributeAmplitudeLucidchart
PlatformsWeb, Ios, Android, ApiWeb, Desktop, macOS, Windows
Founded20122010

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Lucidchart

  • Flowcharts & diagrams
  • Process mapping
  • Mind maps
  • Wireframes & mockups
  • Network diagrams
  • Data visualization
  • Real-time collaboration
  • Presentation mode

Both cover

  • Salesforce
  • Slack
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Lucidchart
  • Feature adoption trackingnot Lucidchart
  • Conversion rate optimizationnot Lucidchart
  • Customer journey mappingnot Lucidchart
  • Retention improvementnot Lucidchart

Lucidchart

  • Process documentationnot Amplitude
  • System architecturenot Amplitude
  • Workflow designnot Amplitude
  • Brainstormingnot Amplitude
  • Technical documentationnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Lucidchart

  • Interface can overwhelm new users due to extensive features and customization options
  • Drag-and-drop canvas can feel clunky compared to modern whiteboard tools like Miro

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Lucidchart

Free
  • FreeFree
    • 3 documents
    • 60 shapes
    • Basic templates
  • Individual$7.95/month
    • Unlimited documents
    • Advanced templates
    • Cloud storage
  • Team$9/editor/month
    • Real-time collaboration
    • Team management
    • All integrations
  • Enterprise$undefined/custom
    • Advanced security
    • SSO
    • Dedicated support

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Lucidchart if

  • You need flowcharts & diagrams.
  • You want to start without paying.
  • You work on Web, Desktop, macOS, Windows.
  • You also want process mapping.
Lucidchart review

Questions people ask

Is Amplitude or Lucidchart better?
Neither clearly leads. Amplitude starts at Free and Lucidchart at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Lucidchart?
Amplitude starts at Free and Lucidchart at Free.
Does Amplitude or Lucidchart run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Lucidchart runs on Web, Desktop, macOS, Windows.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Lucidchart is typically brought in for.
What can Amplitude do that Lucidchart cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Lucidchart covers Flowcharts & diagrams, Process mapping, Mind maps, Wireframes & mockups. Both handle Salesforce, Slack, SOC2, GDPR.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Lucidchart: What pricing plans does Lucidchart offer?

Lucidchart has a free plan (3 documents, 60 shapes), Individual plan ($7.95/month), Team plan ($9/editor/month), and Enterprise with custom pricing.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Lucidchart: Can I use Lucidchart offline?

Lucidchart is a cloud-based platform, but offers an offline desktop option for users who need to work without internet access.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Lucidchart: What compliance certifications does Lucidchart have?

Lucidchart provides SOC 2 Type II, FedRAMP, HIPAA BAA, and GDPR compliance, making it suitable for regulated industries.

Source
Lucidchart: Does Lucidchart have AI diagram generation?

Yes, Lucidchart uses AI to auto-generate flowcharts, UML diagrams, ER diagrams, and org charts from text prompts, Excel data, CSV files, code snippets, or database schemas.

Source
Lucidchart: What integrations does Lucidchart support?

Lucidchart integrates with Microsoft Teams, Slack, Jira, Confluence, Google Workspace, and Salesforce for seamless workflow integration.

Source
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