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Technology · head to head

Heap vs Lucidchart

Heap logo

Heap

Technology

Product analytics for the modern product team

From
Free
Rated
-
Full reviewWebsite
Lucidchart logo

Lucidchart

Technology

Intelligent diagramming for every team

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Heap no built-in A/B testing or feature flags; requires integration with separate tools for experimentation; Lucidchart interface can overwhelm new users due to extensive features and customization options
  • They diverge on capability: Heap covers Autocapture, Lucidchart covers Flowcharts & diagrams.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Heap and Lucidchart actually diverge.

Attributes where Heap and Lucidchart differ
AttributeHeapLucidchart
PlatformsWeb, iOS, AndroidWeb, Desktop, macOS, Windows
Founded20132010

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Heap

  • Autocapture
  • Retroactive analytics
  • Session replay
  • Funnel analysis
  • User segmentation
  • Path analysis
  • Data science
  • Virtual events

Only in Lucidchart

  • Flowcharts & diagrams
  • Process mapping
  • Mind maps
  • Wireframes & mockups
  • Network diagrams
  • Data visualization
  • Real-time collaboration
  • Presentation mode

Both cover

  • Salesforce
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Heap

  • User behavior analysisnot Lucidchart
  • Conversion optimizationnot Lucidchart
  • Product adoptionnot Lucidchart
  • Customer journey mappingnot Lucidchart
  • A/B testing analysisnot Lucidchart

Lucidchart

  • Process documentationnot Heap
  • System architecturenot Heap
  • Workflow designnot Heap
  • Brainstormingnot Heap
  • Technical documentationnot Heap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Heap

  • No built-in A/B testing or feature flags; requires integration with separate tools for experimentation
  • Group analytics and advanced features require a sales conversation, not self-serve
  • Cloud-only deployment; no self-hosted option for data security or compliance requirements
  • Session replay lacks developer debugging tools compared to PostHog
  • Pricing for Growth and Pro plans requires direct sales contact; no transparency on how pricing scales

Lucidchart

  • Interface can overwhelm new users due to extensive features and customization options
  • Drag-and-drop canvas can feel clunky compared to modern whiteboard tools like Miro

Pricing, plan by plan

Heap

Free
  • FreeFree
    • Up to 10,000 monthly sessions
    • Basic charts
    • 6 months data history
  • Growth$undefined/custom
    • Custom session pricing
    • Sense AI assistant
    • 12 months data history
  • Pro$undefined/custom
    • Custom session pricing
    • Account analytics
    • Engagement matrix
  • Premier$undefined/custom
    • Custom session pricing
    • Data warehouse integration
    • Unlimited projects

Lucidchart

Free
  • FreeFree
    • 3 documents
    • 60 shapes
    • Basic templates
  • Individual$7.95/month
    • Unlimited documents
    • Advanced templates
    • Cloud storage
  • Team$9/editor/month
    • Real-time collaboration
    • Team management
    • All integrations
  • Enterprise$undefined/custom
    • Advanced security
    • SSO
    • Dedicated support

Which should you pick?

Choose Heap if

  • You need autocapture.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want retroactive analytics.
Heap review

Choose Lucidchart if

  • You need flowcharts & diagrams.
  • You want to start without paying.
  • You work on Web, Desktop, macOS, Windows.
  • You also want process mapping.
Lucidchart review

Questions people ask

Is Heap or Lucidchart better?
Neither clearly leads. Heap starts at Free and Lucidchart at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Heap or Lucidchart?
Heap starts at Free and Lucidchart at Free.
Does Heap or Lucidchart run on more platforms?
Heap runs on Web, iOS, Android. Lucidchart runs on Web, Desktop, macOS, Windows.
Can I use Heap for free?
Both have a free tier, so you can try either at no cost before committing.
What is Heap best used for?
Heap is most often used for user behavior analysis, conversion optimization, product adoption, customer journey mapping. Of those, user behavior analysis and conversion optimization are not what Lucidchart is typically brought in for.
What can Heap do that Lucidchart cannot?
Heap covers Autocapture, Retroactive analytics, Session replay, Funnel analysis. Lucidchart covers Flowcharts & diagrams, Process mapping, Mind maps, Wireframes & mockups. Both handle Salesforce, SOC2, GDPR.

Answered from the vendors’ own pages

Heap: What does Heap's autocapture feature do?

Heap's autocapture is a single code snippet that automatically captures every click, swipe, tap, pageview, and form fill on your website and apps without requiring manual event setup. Once installed, Heap captures the entire digital experience of every user on every platform with no ongoing engineering maintenance needed.

Source
Lucidchart: What pricing plans does Lucidchart offer?

Lucidchart has a free plan (3 documents, 60 shapes), Individual plan ($7.95/month), Team plan ($9/editor/month), and Enterprise with custom pricing.

Source
Heap: What are Heap's pricing plans and how much do they cost?

Heap offers a Free plan for up to 10,000 monthly sessions. Growth, Pro, and Premier plans use custom session-based pricing that requires contacting sales for a quote. Free includes basic charts and 6 months data history. Growth adds the Sense AI assistant. Pro adds account analytics. Premier adds data warehouse integration and dedicated customer success management.

Source
Lucidchart: Can I use Lucidchart offline?

Lucidchart is a cloud-based platform, but offers an offline desktop option for users who need to work without internet access.

Source
Heap: Does Heap include session replay and A/B testing?

Heap includes integrated session replay showing exactly what users did on your site. However, Heap does not include built-in A/B testing or feature flags. Teams requiring these capabilities must use separate tools or integrate with third-party platforms.

Source
Lucidchart: What compliance certifications does Lucidchart have?

Lucidchart provides SOC 2 Type II, FedRAMP, HIPAA BAA, and GDPR compliance, making it suitable for regulated industries.

Source
Heap: What integrations does Heap support?

Heap supports over 100 integrations connecting to business tools including marketing platforms, CRMs, and data warehouses. This allows insights to reach relevant teams and ensures data flows to other business systems automatically.

Source
Lucidchart: Does Lucidchart have AI diagram generation?

Yes, Lucidchart uses AI to auto-generate flowcharts, UML diagrams, ER diagrams, and org charts from text prompts, Excel data, CSV files, code snippets, or database schemas.

Source
Heap: Does Heap offer self-hosting or is it cloud-only?

Heap is cloud-only and does not offer self-hosted options. Organizations requiring on-premises deployment should consider alternatives like PostHog which supports self-hosting alongside its cloud product.

Source
Lucidchart: What integrations does Lucidchart support?

Lucidchart integrates with Microsoft Teams, Slack, Jira, Confluence, Google Workspace, and Salesforce for seamless workflow integration.

Source
Heap: What is Sense and how does it help with analytics?

Sense Chat is Heap's AI assistant that enables users to access analytics without extensive technical knowledge. It allows teams to ask questions about user behavior and get answers directly without lengthy onboarding or technical expertise, making insights more accessible to non-technical stakeholders.

Source
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