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Fitness · head to head

Lose It! vs Zwift

Lose It! logo

Lose It!

Fitness

Lose weight with your friends

From
Free
Rated
-
Full reviewWebsite
Zwift logo

Zwift

Fitness

Game-like virtual cycling and running world that requires a smart trainer or compatible smart bike

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Lose It! has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lose It! photo-based logging (Snap It) is Premium-only and has inconsistent accuracy; Zwift it requires a smart trainer, smart bike or footpod, so the total cost includes hardware that can run into hundreds of dollars before the subscription starts.
  • They diverge on capability: Lose It! covers Calorie counting, Zwift covers Persistent virtual world.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Lose It! and Zwift actually diverge.

Attributes where Lose It! and Zwift differ
AttributeLose It!Zwift
Starting priceFreeOn request
Pricing modelUnknownPer user per month
Free tierYesNo
PlatformsiPhone, Android, WebiOS, Android, Windows, macOS
Founded2008Unknown

Identical on both: user rating (Not yet rated), category (Fitness).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lose It!

  • Calorie counting
  • Barcode scanner
  • Meal planning
  • Challenges
  • Progress photos
  • Fitbit
  • Apple Health
  • Google Fit

Only in Zwift

  • Persistent virtual world
  • Group rides and races
  • Structured workouts
  • Avatar and social layer
  • Apple TV native support
  • Own hardware line

What people use each for

The jobs each tool is most often brought in to do.

Lose It!

  • Workout trackingnot Zwift
  • Nutrition managementnot Zwift
  • Health monitoringnot Zwift
  • Fitness coachingnot Zwift
  • Wellness improvementnot Zwift

Zwift

  • A cyclist who finds indoor trainer sessions boring and wants a social, game-like world to ride innot Lose It!
  • A runner and cyclist who wants one subscription covering both activitiesnot Lose It!
  • Someone motivated by group rides, races and leaderboards rather than a plain data screennot Lose It!
  • A household with an Apple TV wanting to ride without a separate laptop or tablet setupnot Lose It!

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lose It!

  • Photo-based logging (Snap It) is Premium-only and has inconsistent accuracy
  • No natural language input for food logging, requires manual database search for every food
  • Limited micronutrient tracking beyond basic macros
  • Lacks built-in meal planning in free tier
  • No artificial intelligence for personalized recommendations

Zwift

  • It requires a smart trainer, smart bike or footpod, so the total cost includes hardware that can run into hundreds of dollars before the subscription starts.
  • Its game-like focus on avatars and social riding means the training structure is less rigorous than a purpose-built training tool like TrainerRoad.
  • Zwift now sells its own hardware, so buyers researching a trainer need to separate Zwift-branded gear from third-party options that also work with the platform.
  • The virtual world and graphics require reasonably capable hardware to run smoothly, unlike a data-only training app.
  • Races and group rides depend on other users being online at the same time, so value drops in off-peak hours or less popular time zones.

Pricing, plan by plan

Lose It!

Free

No published plan breakdown. See the Lose It! review.

Zwift

On request
  • Zwift$19.99/month
    • Unlimited cycling and running in the virtual world
    • Group rides, races and structured workouts
  • Zwift Annual$199.99/year
    • Same features billed yearly

Which should you pick?

Choose Lose It! if

  • You need calorie counting.
  • You want to start without paying.
  • You work on iPhone, Android, Web.
  • You also want barcode scanner.
Lose It! review

Choose Zwift if

  • You need persistent virtual world.
  • You work on iOS, Android, Windows, macOS.
  • You also want group rides and races.
Zwift review

Questions people ask

Is Lose It! or Zwift better?
Neither clearly leads. Lose It! starts at Free and Zwift at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lose It! or Zwift?
Lose It! has a free tier; the other does not. Paid plans start at Free for Lose It! and On request for Zwift.
Does Lose It! or Zwift run on more platforms?
Lose It! runs on iPhone, Android, Web. Zwift runs on iOS, Android, Windows, macOS.
Can I use Lose It! for free?
Yes. Lose It! has a free tier, so you can try it without paying. Zwift starts at On request.
What is Lose It! best used for?
Lose It! is most often used for workout tracking, nutrition management, health monitoring, fitness coaching. Of those, workout tracking and nutrition management are not what Zwift is typically brought in for.
What can Lose It! do that Zwift cannot?
Lose It! covers Calorie counting, Barcode scanner, Meal planning, Challenges. Zwift covers Persistent virtual world, Group rides and races, Structured workouts, Avatar and social layer.

Answered from the vendors’ own pages

Lose It!: Can Lose It track macronutrients?

Yes, basic macro tracking is included in the free tier. Advanced macro tracking and meal planning features are available in the Premium tier.

Source
Zwift: Do I need special hardware to use Zwift?

Yes, cycling requires a smart trainer or Zwift-compatible smart bike, and running requires a footpod.

Zwift: Does Zwift sell its own trainer?

It sells the Zwift Ride smart frame and Zwift Cog accessory, though third-party smart trainers also work with the platform.

Zwift: How is it different from TrainerRoad?

Zwift is a game-like virtual world with social riding; TrainerRoad is a non-gamified structured training tool with no virtual world.

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